www.linkedintips.org

1. Ojus Narawane
4110 College Main St. #36 • Bryan, TX 77801 · Tel: 979-204-7055 · ojus.narawane@gmail.com
 www.linkedintips.org
 Digital Marketer/ Marketing Research Analystwith 3 years of experience obtained from Marketing Research,Web Analytics,
Data Analytics,SEO, Paid Search,Content Management, Social Media and Advertisingprojects.
 Offering a unique combination of Marketing and Engineering education with creative and analytical abilities.
 Experience with researching,analyzingand interpretingcustomer, competitor and market intelligencedata across the
marketing spectrum.
KEY AREAS
Marketing Research Search Engine Optimization Conversion Optimization
Web Analytics Social Media Marketing Digital Design
Data Analytics Paid Search Marketing Business Analysis
SKILLS
Analytics: SQL · SAS · Excel · Qualtrics · Google Analytics · Omniture SiteCatalyst · MS Access
Programming (Basic): HTML · CSS · Javascript · C++ · Java · XML
Web Marketing: Google Adwords · Google Webmaster Tools · SEOMOZ Pro · SEMRush · Raven Tools · Crazy Egg · Hootsuite
Content Management: Wordpress · Joomla · Hannon Hill
Multimedia: Adobe Photoshop · Illustrator · Dreamweaver · Image/Video/Audio Editing Software
Other: MicrosoftOffice · MS Visio · UML · Rational Rose · Linux
EDUCATION
Texas A&M University, Mays Business School, College Station, TX December 2012
Master of Science in Marketing, GPA 3.5
Awarded scholarship for excellent professional and academic abilities
University of Mumbai, Mumbai, India May 2008
Bachelor of Engineering in Computers
PROFESSIONAL EXPERIENCE
Texas Wesleyan University, Fort Worth, TX
Web Analyst Intern (May 2012 – Aug 2012)
 Created custom reports on traffic trends for 30 University departments and programs to identify opportunities to improve
websites.
 Researched and proposed best-practices for measuringthe success and identifyingopportunities to enhance enrollment
communication efforts in email,search,AdWords, letters, postcards,television and radio.
 Determined effective flow of communication funnels and call-to-action/resultingconversion for each enrollment piece.
 Investigated and reported best practices for improvingTexas Wesleyan's organic and paid search traffic.
Computing & Information Services, Texas A&M University, College Station, TX
Student Technician II (Sep 2011 – Jan 2012)
 Worked on maintenance and upgrades of CMS’s for websites under the Texas A&M IT Department.
Flight Network, Mumbai, India
On-Site SEO and Content Manager (May 2010 – March 2011)
 Implemented website content revamps and SEO updates to improve monthly traffic of more than 2 million visitors to
flightnetwork.com.
 Conducted usability tests to improve ticket saleconversions for importantlandingpages & increasetime spent on site.
 Measured SEO Efforts and restructured website’s architectureto improve page load times and to decrease visitor bouncerate.
 Executed high-quality link building campaigns with Canadian travel bloggers and websites in the travel industry.
 Established guidelines for development teams on best practices in creatinguser centric & search engine friendly web pages.
Convonix, Mumbai, India
Assistant Project Manager (October 2009 – March 2010)
 Devised and successfully implemented highly effective SEO campaigns for 9 clientwebsites.
 Achieved #1 Rankingon Google for usedcars.com for primary keywords & increased YoY organic search traffic by 25%.
 Successfully improved a client’s reputation by removing 7 negative listings fromfirstpageof Google for brand name searches.
 Created competitive analysis reports for clients and provided actionablerecommendations to boost organic search traffic.

2.  Prepared weekly/monthly web analyticsreports and provided redesign recommendations to improve website conversions.
Patni Computer Systems, Mumbai, India
September 2008 – September 2009
Software Engineer
 Supported Legacy MainframeCode of State Farm Insurance’s payments modules as a Problem/Incident Support Analyst.
CONSULTING PROJECTS
7 Eleven (Aug 2012 – Dec 2012)
 Researched 18-24 year old segment and developed a marketing strategy to reinvigoratethe brand in the hot beverage business.
Apple Inc. (Jan 2012 – May 2012)
 Conducted research and developed recommendations for extending Apple’s presence atU.S. higher education institutions .
Messina Hof Winery & Resort (Jan 2012 – May 2012)
 Developed an Integrated Marketing Strategy for Messina Hof's expansion within EastTexas while executing OnlineAwareness
Campaigns to increaseparticipation in theannual Wineand Roses Festival.
Nissan (Jan 2012 – May 2012)
 Investigated the US multicultural millennial targetmarket to develop an integrated marketing communication plan as a partof
National Student AdvertisingCompetition.
Fleuron Enterprises (Aug 2011 – Dec 2011)
 Determined brand perceptions of two brands within the drapery hardwarebusiness by utilizingperceptual/determinantgap
map analysis.
Texas A&M Information Technology (Aug 2011 – Dec 2011)
 Performed market research and analyzed Qualitative/Quantitativedata to determine steps to enhance us efulness and
effectiveness of communication among ITprofessionalsaround thecampus.
99tutors.com (Aug 2011 – May 2012)
 Successfully managed marketingefforts that included:Website redesign, SEO, AdWords, e-mail campaigns,newsletters,
handouts and various promotional strategies thatled to a 200% increasein web-traffic over a period of 10 months.
CERTIFICATIONS AND PRESENTATIONS
 Google Analytics Individual Qualification (GAIQ) - Google (2011)
 Advanced OnlineAdvertisingProgram - Google and NITT Imperia (2010)
 Social Media Professional - Internet & MobileAssociation of India and WatConsult (2010)
 Conducted seminars atcolleges under University of Mumbai System, “Marketing on Search Engines” (2008/ 2010)
RECOMMENDATIONS
 Bobby Heard - SEO/SMM Manager, Flight Network
"It was a pleasureto work with Ojus.He is a very hard working and intelligentperson who would be a strongassetin any
company. In particular,I found Ojus to be a very loyal employee with natural leadership abilities who regularly took initiativeand
always had the company's best interests in mind."
 Abhijit Dandavate - Project Manager, Patni Computer Services
"During his tenure in Patni, I found Ojus to be a innovativeperson, brings differentideas/fun at work. He has very good
interpersonal skills and can add valueto the team where ever he goes. I wish him all the best for his future career."
REFERENCES
 John Veilleux - Vice President for Marketing & Communications - Texas Wesleyan University
jveilleux@txwes.edu · 724-599-2020
 Neal Cornett - Web Services Director – Texas Wesleyan University
jncornett@txwes.edu · 817-213-6325
 Bobby Heard- Director, SEO & Social Media– Flight Network
bobbyh@flightnetwork.com · (905) 820-7227 ext. 3055
 Stephen W. McDaniel - Director of the M.S. Marketing Program – Texas A&M University
smcdaniel@mays.tamu.edu · 979-845-5801
VISA STATUS

3. F1/EAD - Eligiblefor Practical Trainingin theUS