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20111118 psu-bba-sr slide-share


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Presentation on 'Social Responsibility' for BBA students at Faculty of Management Sciences, PSU

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20111118 psu-bba-sr slide-share

  1. 1. BBA English Program Faculty of Management Sciences Prince of Songkla University, Hat Yai campus The Responsible Business Awareness of the ethics and responsibilities in the business and societySpeaker : Pakorn PreechawuthidechVenue : Faculty of Management Sciences, PSU @Hatyai CampusDate : 18 November 2011 (13:00 – 16:00)
  2. 2. Buddhadasa Bhikkhu(27 May 1906 – 25 May 1993)• wrote a book entitled “The perfect education is the circle that protects our world to the utmost” which described the current world educational system as “the education of the tailless dog”. The important missing part is the learning which would have improved the spiritual level or learning to be the human being. We focus more on an academic aspect and neglect the moral aspect; which make us more selfish. Today public morals have consequently deteriorated as a result of this kind of education.• We offer only half of education because that is all we know. Besides, all people in the world appear to demand, and be satisfied with, only that. There is no supermundane education in this world, and it is difficult to develop one, because receivers cannot see the importance.
  3. 3. The Target is PSU in the year 2022 “PSU 2022” VISION & MISSION ที่มา : (ภาพ) ศูนย์เครื่องมือวิทยาศาสตร์ มอ.A University forbenefits ofMankind Rephrased into a spiritual motto, “Our Soul is for the Benefit of Mankind” PSU is like a ship that is set off for a long journey in the ocean. We must know our destination. We must have an accurate compass, enough food supply and active manpower. Most important thing is we must implant spirit of goodwill and strong determination to our team.
  4. 4. Muhammad Yunus (born 28 June 1940) a Bangladeshi economist and founder of the Grameen Bank, an institution that provides microcredit (small loans to poor people possessing no collateral) to help its clients establish creditworthiness and financial self-sufficiency. In 2006 Yunus and Grameen received the Nobel Peace Prize. Yunus himself has received several other national and international honors.Building Social Business: The New Kindof Capitalism that Serves Humanity’sMost Pressing Needs• Main Challenges “Social Business”
  5. 5. NOTEI. Social Responsibility (SR) of BusinessII. SR, Active Citizenship & Social EntrepreneurshipIII. SR Leadership Toolkit
  6. 6. I. Social Responsibility of Business What are your thoughts about Social Responsibility?Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large.Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem.There is always a trade-off between economic development, in the material sense, and the welfare of the society and environment. Social responsibility means sustaining the equilibrium between the twoAll these terms relate closely to SR: Corporate Responsibility, Corporate Citizenship & Sustainable Entrepreneurship
  7. 7. I. Social Responsibility of BusinessFOOD Inc. ----You’ll never look at dinner the same way again Food, Inc. is a 2008 American documentary film directed by Emmy Award-winning filmmaker Robert Kenner. The film examines corporate farming in the United States, concluding that agribusiness produces food that is unhealthy, in a way that is environmentally harmful and abusive of both animals and employees [2:15] 3Fs – Major keys of resource consumption from now on Food – Feed - Fuel
  8. 8. I. Social Responsibility of Business Public Sector Reform InitiativesOffice of the Public Sector Development Commission, RTG
  9. 9. I. Social Responsibility of BusinessCSR DefinitionTo describe Corporate Social Responsibility (CSR), thereare as many definitions as there are flavours. The followingdefinition gives us workable and understandable idea ofwhat CSR is all about:“CSR is a strategy that systematically integratessustainable economical, environmental and socialprincipals throughout an organization’s operations.”Corporate Social Responsibility or CSR has been defined by Lord Holmeand Richard Watts in The World Business Council for SustainableDevelopment’s publication ‘Making Good Business Sense’ as “…thecontinuing commitment by business to behave ethically and contribute toeconomic development while improving the quality of life of theworkforce and their families as well as the local community and societyat large".
  10. 10. I. Social Responsibility of BusinessSR Definition: Triple Bottom LineThe triple bottom line refers to the three ‘P’s of SR inBusiness: People, Planet and Profit. All three P’s have tobalance each other in responsible decision making.Taking responsibility and enabling initiatives for People,Planet and Profit is a testimony of leadership and integrity.
  11. 11. I. Social Responsibility of BusinessCSR Definition: Triple Bottom LineThe triple bottom line refers Profitto the three ‘P’s of CSR:People, Planet and Profit.All three P’s have tobalance each other inresponsible decision CSRmaking. People Planet
  12. 12. I. Social Responsibility of BusinessSR and Leadership EconomicalTaking responsibility and Profitenable initiatives for asustainable economical, socialand environmentaladvancement is a testimony ofleadership and integrity. CSR Leadership People Planet Social Environmental
  13. 13. I. Social Responsibility of BusinessSR Leadership Initiatives The important areas to enable SR initiatives are: Communication Stakeholders Employees Innovation Organization Customers Environment Community Suppliers
  14. 14. I. Social Responsibility of Business Possible Pitfals When you get involved with SR, your stakeholders may expect more from you. Therefore, it is worthwhile considering any potential SR pitfalls.• “Greenwashing” – Be aware that proclaiming to be green necessitates that you are using sustainable resources. – Just as the moon can eclipse the sun, hiding the real deal is not the way forward. CSR means that you embed sustainable processes throughout your organization.• “Formulation” – Make sure that your entire organization, your members, your staff understand and act according to the CSR principles your organization formulates in its vision and mission charters.• “Decision Dilemmas” – Often, we adhere to the highest values, only as long is everything else is going well. What decisions will you make when you have to choose between the short and the long term, between self interest or the collective interests, between local or global challenges?
  15. 15. NOTEI. Social Responsibility (SR) of BusinessII. SR, Active Citizenship & Social EntrepreneurshipIII. SR Leadership Toolkit
  16. 16. II. SR, Active Citizenship & Social EntrepreneurshipWhy take leadership on CSR?Corporate Social Responsibility is a big buzz in the corporate world.They would like to embark the train BEFORE their competitiongenerates too great of a competitive advantage. Now we can see howCSR impacts and connects management domains as marketing, supply-chain management, finance, etc.For SME’s (Small & Medium Sized Enterprises) this often seems remoteand far fetched. Very often, entrepreneurs find themselves reluctant toassign people and resources to CSR initiatives in their business. Ofcourse, it’s all to clear that those visionaries who do, are able to attractattention and generate added value. Not only for their business, but alsofor their community and environment.
  17. 17. II. SR, Active Citizenship & Social EntrepreneurshipSR, Active Citizenship and SocialEntrepreneurshipOne of the principles of CSR is ‘corporate citizenship’,where businesses voluntary take responsibility towards theirstakeholders, the economy and their community.Active Citizenship, the voluntary capacity of citizens andcommunities to work together to exercise economic, socialor political power in pursuit of shared goals.
  18. 18. II. SR, Active Citizenship & Social EntrepreneurshipActive Citizenship Market Economical Low Trust High Trust Regulatory Voluntary Active Citizenship Government Faithful Community Political Dogmatic Social
  19. 19. II. SR, Active Citizenship & Social EntrepreneurshipActive Citizenship Market EfficiencyActive Citizens take Through their work, theiractions that balance the friendship and theirforces that drive towards values, JCI membersmarket efficiency, security exemplify the essence ofand social cohesion. being Active Citizens. Active Citizenship Government Community Security Cohesion
  20. 20. II. SR, Active Citizenship & Social EntrepreneurshipSocial EntrepreneurshipThe Global Compact is the initiative from the United Nationsto promote CSR in SME’s around the world. Since itsinception, about 4000 companies worldwide have joined theGlobal Compact.
  21. 21. II. SR, Active Citizenship & Social EntrepreneurshipSocial Entrepreneurship By SpringBoard [3:04]
  22. 22. II. SR, Active Citizenship & Social EntrepreneurshipSocial Entrepreneurship[]
  23. 23. II. SR, Active Citizenship & Social EntrepreneurshipNational Social Entrepreneurship Act 2011
  24. 24. II. SR, Active Citizenship & Social Entrepreneurship
  25. 25. II. SR, Active Citizenship & Social EntrepreneurshipThai Social Entrepreneurship Office [1:56]
  26. 26. II. SR, Active Citizenship & Social EntrepreneurshipSocial Entrepreneurship The Global Social Venture Competition (GSVC) is the largest and longest-running student-led business plan competition providing mentoring, exposure, and prizes for social ventures from around the world. The mission of the GSVC is to catalyze the creation of social ventures, educate future leaders and build awareness of social enterprises. The competition supports the creation of real businesses that bring about positive social change in a sustainable manner. The GSVC is organized by the Haas School of Business at UC Berkeley in cooperation with 6 Regional Partners and 3 Outreach Partners.
  27. 27. II. SR, Active Citizenship & Social Entrepreneurship
  28. 28. NOTEI. Social Responsibility (SR) of BusinessII. SR, Active Citizenship & Social EntrepreneurshipIII. SR Leadership Toolkit
  29. 29. III. CSR Leadership Toolkit The 3P+ Navigator Know How to Lead towards SR. The 3P+ Navigator is a leadership tool that makes leaders and team members interact and explore what initiatives they can take to integrate Corporate Social Responsibility principles in their projects and organizations.• A facilitator guides the exercise, for individuals or groups up to 12 people.• The process takes up to one-and-a-half hours, depending on the number of participants and the depth of the exploration.• Ideally, the 3P+ Navigator is used at the beginning of a new project, but it is also valuable as an assessment tool, to see where you and your team members stand.• Local JCI chapters, project commissions and interested members are invited to use this toolkit, in the same way it is being used by business leaders to create insight and trigger action.
  30. 30. III. SR Leadership ToolkitThe 3P+ NavigatorKnow How to Lead towards CSR. Copyright © ubeon | business experts Junior Chamber International
  31. 31. III. SR Leadership ToolkitSteve Jobs’Speech• You can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will connect somewhere in your future. You have to trust in something• Because believing that the dots will connect down the road, will give you “…keep looking, the confidence to follow your heart, don’t settle…” even when it leads you off the well worn path path.• And that will make all the difference. [8:50/14:28]• Youve got to find what you love
  32. 32. III. SR Leadership ToolkitUN Global Compact Dilemma GameThe UN Global Compact Dilemma Game is based on the ten principles of the UNGlobal Compact, covering human rights, labour standards, the environment andanti-corruption. • The best learning comes from experience • Embed responsibility in your business with this tried and tested learning tool
  33. 33. Life Note : Who I am?Strategic Thinking Social Entrepreneur $ Change Agent @ Facilitator/Trainer * Activist  Fighter  Management Methodology
  34. 34. Sufficiency Economy (led by King Bhumibol Adulyadej) Development of SEPhilosophy : Components: 1. Moderation 2. Reasonableness 3. Self-immunityAs a set ofConcepts: with Knowledge conditions -and- Moral conditions Theory : Sample of Strategies Development Results: 5. Distribution - Independent 4. Conservation/Investment - Quality of growth 3. Sharing - Sustainable 2. Our loss is our gain 1. Self-reliance
  35. 35. I. Social Responsibility in BusinessCharacteristics of SE1. SE is initiated by H.M. the King of Thailand about 30 years ago (1974).2. SE is not existent in any Western theories.3. SE is a holistic view of development.4. SE is an interdisciplinary approach.5. SE is an alternative development theory.6. SE can be applied to every occupational sectors.7. SE has the New Theory Agriculture as one example of application for agricultural occupation at all level
  36. 36. SUMMARY NOTE The obligation of any business to protect and serve public interest is known as social responsibility of business
  37. 37. SUMMARY NOTEWhy should business be socially responsible• Public Image• Government Regulation• Survival and Growth• Employee satisfaction• Consumer AwarenessSocial responsibility is a voluntary effort on the part of business to takevarious steps to satisfy the expectation of the different interest group >owners, investors, employees, suppliers, customers, competitors,government and society
  38. 38. PSU’s Motto “A University for benefits of Mankind” The expectation of HRH Prince Mahidol of Songkla “Let consideration of personal gain take second place for the overall benefit of mankind. Prestige and wealth are natural rewards for a just and sincere dedication to work”
  39. 39. Buddhadasa Bhikkhu further preached :“The right education is the only way for human beings to survive. It isright because it can solve human beings’ problems correctly.• It must be the education that can reduce and control selfishness and ignorance (non-human beings’ conscience).• It must be the education that can control clever people which have been educated. It is impossible to use laws to control clever people because the clever people can always find legal loopholes.• It must be the education that adheres to the religion which emphasize on mind and spirit. They must not be separated, because religion is about people and their society.• It must be the education that serves the moral and peace, rather than blindly serving economics, politics, and military. In other words, it must be the education that enables religion to play important role in eradicate human being’s selfishness.
  40. 40. The Responsible Business Awareness of the ethics and responsibilities in the business and society Q&A