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5 steps To Motivational CSR Meetings

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'If everyone is moving forward together, then success takes care of itself.' Henry Ford

Firms that want to be successful now and in future have to integrate Corporate Social Responsibility (CSR) due to the increasingly competitive business environment, more conscious consumers and increasing price of resources. For achieving a positive impact on othe organizations' outcomes as well as on economy, society and environment, CSR has to be fully embedded in organizations and everybody has to be committed to it.

Purpose: The aim of this study is to demonstrate if and how it is possible to continuously motivate managers for CSR by using transformational leadership in CSR meetings.

Results: Transformational leadership clearly motivates managers for CSR in meetings, because it enhances trust and understanding. Leaders can increase motivation by conducting CSR meetings regularly and applying the four transformational leadership behaviors: Idealized Influence, Inspirational Motivation, Intellectual Stimulation and Individual Consideration.

Check out the published results and feel free to contact me for further information.

Published in: Leadership & Management
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5 steps To Motivational CSR Meetings

  1. 1. 5 Steps to motivational CSR meetings Transformational Leadership as the key to commitment to CSR
  2. 2. “ If everyone is moving forward together, then success takes care of itself. Henry Ford
  3. 3. Status quo How to motivate managers for CSR? Competitive business environment Lack of motivation for CSR Unpopularity of meetings
  4. 4. Goal The aim of this study is to demonstrate if and how it is possible to continuously motivate managers for CSR by using transformational leadership in CSR meetings.
  5. 5. Methodology International study at University of Sydney and ISCTE Business School Lisbon
  6. 6. International Study Empirical study • Theoretical and empirical study • 12 interviewsincluding questionnairesand semi- structured guided talks with CSR leaders and managers • Industries: environment, hospitality, building and accounting • 42% men and 58% women
  7. 7. Result Motiva- tion for CSR CSR Transformat ional Leadership Meetings Transformational leadership clearly motivates managers for CSR in meetings, because it enhancestrust and understanding. Leaders can increase motivation by conducting CSR meetings regularly and applying the four transformational leadership behaviors.
  8. 8. Concepts
  9. 9. CSR CSR is ‘the responsibility of enterprises for their impacts on society. To fully meet their corporate social responsibility, enterprises should have in place a process to integrate social, environmental,ethical and human rights concerns into their business operations and core strategy in close collaboration with their stakeholders.’ (EuropeanCommission, 2011).
  10. 10. CSR meetings □ CSR meeting is an assembly of people for the purpose of implementing CSR practices in an organization – a situation when two or more people meet, by chance or arrangement. □ Organizationsthat move forward with their CSR programs run significant communication efforts such as training sessions and meetings.
  11. 11. Transformational Leadership Transformational leaders transform and motivate people to accomplish more than what is usually expected of them by behavior such as I. Idealized Influence (II) II. Inspirational Motivation (IM) III. Intellectual Stimulation (IS) IV. Individualized Consideration (IC)
  12. 12. Steps to motivational CSR meetings
  13. 13. Timing Hold CSR meetings regularly 1-2 a months to ensure continuous motivation. 1 Format Size Conduct CSR meetings of smaller size from 3-19 people depending on the size of the organization.
  14. 14. □ The most important factor of transformational leadership is Idealized Influence. □ The most important aspects are ‘Faith’, ‘Goals’ and ‘Beyond self-interest’. 2 Idealized Influence Idealized Influence aspects • Followers have faith in the CSR leader. • People feel good around the CSR leader • The CSR leader shows determination when accomplishing goals. • The CSR leader goes beyond self-interest. • The CSR leader is an ethical person.
  15. 15. 2 Behaviors for enhancing Idealized Influence Faith For showing ‚Faith‘ leaders have to have expertise skills, be reliable, honest and sincere. Goals For showing determination to goals leaders have to provide clear guidelines, good structure and communicate clearly how the goals are achieved. Beyond self-interest For demonstrating ‚Beyond self-interest‘, leaders have to clearly communicate and reason their actions Ethical person Leaders have to act authentically and proactively champion practices, policies and procedures in the organization. Feel good Leaders have to listen carefully to people, taking different opinions in account and showing professionalism.
  16. 16. □ The second-most important factor of transformational leadership is Inspirational motivation. □ ‘Goals’ are the most important element followed by ‘Simple communication’ and ‘Emphasize Vision’. 3 Inspirational Motivation Inspirational Motivation aspects • The CSR leader expresses clearly what I should do. • The CSR leader provides appealing images. • The CSR leader formulates attractive and reachable goals. • The CSR leader emphasizes a collective vision.
  17. 17. 3 Behaviors for enhancing Inspirational Motivation Goals ‘Goals’ have to be defined by measurable steps, tasks and strategies. Emphasize Vision ‘Emphasize Vision’ is realized by explaining concepts like the business case, shared values and case studies. Simple Communication Leaders have to use simple facts and terms and relate them to the audience. Images Using images supports simple communication of concepts and enhances understanding.
  18. 18. □ The third-most important component of transformational leadership is Intellectual Stimulation. □ The most important aspects are ‘’Participation’ and ‘Problem-solving’, followed by ‘Stimulate rethinking’. 4 Intellectual Stimulation Intellectual Stimulation aspects • The CSR leader enables to think about old problems in new ways. • The CSR leader demonstrates new ways of thinking. • The CSR leader inspires to rethink ideas. • The CSR leader encourages participation. • The CSR leader encourages to ask questions.
  19. 19. 4 Behaviors for enhancing IntellectualStimulation Participation ‘Participation’ is achieved by an informal atmosphere, games and direct questions. Encourage participation For ‘Ecourage Participation’ small workshops from 5 to 20 people and a good workshop atmosphere is elementary. Attendees need to be informed about the agenda in advance. Problem-solving Brainstorming, a good workshop atmosphere and feedback supports problem-solving Stimulate rethinking Leaders have to be experts of CSR and have to have a very good understanding of how people think and communicate clearly. New ways of thinking Leaders have to explain clearly by bringing examples and conducting group exercises.
  20. 20. □ The fourth- important component of transformational leadership is Individual Consideration. □ The most important aspects are ‘Involving’, followed by ‘Feedback’ and ‘Developing’. 5 Individual Consideration Individual Consideration aspects • The CSR leader helps in personal development. • The CSR leader gives feedback. • The CSR leader involves everybody in a meeting.
  21. 21. 5 Behaviors for enhancing Individual Consideration Involving ‘Involving’ can be realized by providing a save and comfortable environment and open forum. Developing ‘Developing’ can be enforced by spreading tasks according to strengths of audiences. Feedback Best ways to provide feedback is by presenting results, acknowledging accomplishments.
  22. 22. Regular CSR meetings Factors for motivational CSR meetings Idealized Influence Inspirational Motivation Intellectual Stimulation Individual Consideration
  23. 23. “ It really is all about passionate people. Once you get passionate people on, it just naturally flows.’ (CSR leader, global luxury hotel)
  24. 24. Thank you J Any questions? You can find me at vanessa.wabitsch@gmx.at Twitter: @vanessa5vivian Or on Linkedin ?
  25. 25. Credits Special thanks to all the people who made and released these awesome resources for free: □ Presentation template by SlidesCarnival □ Photographs by Unsplash

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