Be the first to like this
'If everyone is moving forward together, then success takes care of itself.' Henry Ford
Firms that want to be successful now and in future have to integrate Corporate Social Responsibility (CSR) due to the increasingly competitive business environment, more conscious consumers and increasing price of resources. For achieving a positive impact on othe organizations' outcomes as well as on economy, society and environment, CSR has to be fully embedded in organizations and everybody has to be committed to it.
Purpose: The aim of this study is to demonstrate if and how it is possible to continuously motivate managers for CSR by using transformational leadership in CSR meetings.
Results: Transformational leadership clearly motivates managers for CSR in meetings, because it enhances trust and understanding. Leaders can increase motivation by conducting CSR meetings regularly and applying the four transformational leadership behaviors: Idealized Influence, Inspirational Motivation, Intellectual Stimulation and Individual Consideration.
Check out the published results and feel free to contact me for further information.