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Social Media for Historic Sites: Real Places Telling Real Stories     THC Historic Site Managers’ Meeting             Sept...
About Me
About Me
Download a Copy:http://slideshare.net/pagetx
Today We’ll Cover …•   Social media review•   Common social media platforms•   Best Practices•   What to say•   Try new th...
Social Media Review
Social media is    FREE!          Photo: erinjpattison          Content: Tourism Currents
Benefits of Social Media•   It’s FREE!•   Builds deeper relationships•   Increases brand awareness•   Broadens your networ...
Common Social Media Platforms       Facebook & Twitter
What Is Facebook?• Social networking service that allows users to  connect to friends, businesses, and organizations• Shar...
Facebook Stats• Over 955 million active users• Fastest growing demographic is women 55  years old and up• Average user is ...
What Is Facebook?
Facebook Benefits• Low cost• Engage with fans of your page• Fans receive your updates and can upload  comments, photos, an...
Facebook Benefits• Can incorporate content from other social media  platforms   – Ex: blog posts, updates from Twitter, ph...
What Is Twitter?• Free social networking and micro-blogging site  that allows users to send and read messages  known as “t...
Twitter Stats• 465 million Twitter accounts• 11 new accounts are created every second• 55% of active users use their mobil...
What Is Twitter?
Twitter Benefits•   Low cost•   Speed of feedback•   Potential reach of message•   Customer engagement/service•   Track wh...
Best Practices
Have a Compelling Bio
Link To Everything …
… on Everything
Cross Promote
Integrate
Integrate
Create “Terms of Use”
Create “Terms of Use”
Use Personality
Tag on Facebook
Be Consistent
Be Consistent
So What Do I Say?
So What Do I Say?•   FAQs•   Tutorials•   News (sales, discounts new products/services, etc.)•   Events you’re hosting•   ...
Go Behind the Scenes
Tell the Story
Celebrate Volunteers
Tie In To Current Events
Have a Little Fun!
Promos, Discounts, & Deals
Promos, Discounts, & Deals
Tout Your Living History
Respond To Comments
Try New Things
Pinterest Bookmarklet
Apply Instagram Filters
From this …              … to this!
But Don’t …
Social Media “Don’ts”• Don’t be something      • Be authentic  you’re not• Don’t experiment with   • Try new things with  ...
Know Your Audience             Photo: stijnbokhove
Facebook Insights
Facebook Insights
Your Turn: Find the Flaw
Follow Me                                         @pagetx                                         @ColoradoRiverTr        ...
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
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Social Media for Historic Sites: Real Places Telling Real Stories

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Preso given to the Texas Historical Commission's Historic Sites managers on Sept. 17, 2012.

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Social Media for Historic Sites: Real Places Telling Real Stories

  1. 1. Social Media for Historic Sites: Real Places Telling Real Stories THC Historic Site Managers’ Meeting September 17, 2012
  2. 2. About Me
  3. 3. About Me
  4. 4. Download a Copy:http://slideshare.net/pagetx
  5. 5. Today We’ll Cover …• Social media review• Common social media platforms• Best Practices• What to say• Try new things• Social media “Don’ts”• Know your audience• Exercise• Q&A
  6. 6. Social Media Review
  7. 7. Social media is FREE! Photo: erinjpattison Content: Tourism Currents
  8. 8. Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  9. 9. Common Social Media Platforms Facebook & Twitter
  10. 10. What Is Facebook?• Social networking service that allows users to connect to friends, businesses, and organizations• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
  11. 11. Facebook Stats• Over 955 million active users• Fastest growing demographic is women 55 years old and up• Average user is connected to 80 pages, groups, or events• 552 million users log in to Facebook daily• 543 million users access Facebook from a mobile device – This group is 2x as active as those who don’t Source: http://www.facebook.com/press/info.php?statistics
  12. 12. What Is Facebook?
  13. 13. Facebook Benefits• Low cost• Engage with fans of your page• Fans receive your updates and can upload comments, photos, and video• When fans engage you on your page, their activity shows up in their friends’ streams – This can prompt others to check out your page and your organization!
  14. 14. Facebook Benefits• Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Flickr or Pinterest, videos from YouTube, location-based apps (FourSquare), etc.• Targeted advertising opportunities (cheap too!)
  15. 15. What Is Twitter?• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
  16. 16. Twitter Stats• 465 million Twitter accounts• 11 new accounts are created every second• 55% of active users use their mobile phone to tweet• Twitter users are 3x more likely to follow a brand on Twitter than any other social networking site Source: http://blog.hubspot.com
  17. 17. What Is Twitter?
  18. 18. Twitter Benefits• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your organization• Create buzz around upcoming events• Promote your organization and your content
  19. 19. Best Practices
  20. 20. Have a Compelling Bio
  21. 21. Link To Everything …
  22. 22. … on Everything
  23. 23. Cross Promote
  24. 24. Integrate
  25. 25. Integrate
  26. 26. Create “Terms of Use”
  27. 27. Create “Terms of Use”
  28. 28. Use Personality
  29. 29. Tag on Facebook
  30. 30. Be Consistent
  31. 31. Be Consistent
  32. 32. So What Do I Say?
  33. 33. So What Do I Say?• FAQs• Tutorials• News (sales, discounts new products/services, etc.)• Events you’re hosting• Your own content• Content from others• Information to extend their stay• Observations• What you’re reading or watching
  34. 34. Go Behind the Scenes
  35. 35. Tell the Story
  36. 36. Celebrate Volunteers
  37. 37. Tie In To Current Events
  38. 38. Have a Little Fun!
  39. 39. Promos, Discounts, & Deals
  40. 40. Promos, Discounts, & Deals
  41. 41. Tout Your Living History
  42. 42. Respond To Comments
  43. 43. Try New Things
  44. 44. Pinterest Bookmarklet
  45. 45. Apply Instagram Filters
  46. 46. From this … … to this!
  47. 47. But Don’t …
  48. 48. Social Media “Don’ts”• Don’t be something • Be authentic you’re not• Don’t experiment with • Try new things with the company logo personal accounts first• Don’t think you have • Start slow and be to be on every social selective media channel• Don’t tell, show • Use images whenever possible• Don’t feed Facebook • Know your audience to Twitter (or vice and post accordingly versa)
  49. 49. Know Your Audience Photo: stijnbokhove
  50. 50. Facebook Insights
  51. 51. Facebook Insights
  52. 52. Your Turn: Find the Flaw
  53. 53. Follow Me @pagetx @ColoradoRiverTr Sarah PageSenior Economic Development Specialist Facebook.com/ColoradoRiverTrail LCRA sarah.page@lcra.org 512-578-3513

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