2. Empathy Map (EM): Quotes and
Observation
Say
− Freshers Aspirations
− Branding for an Organization
− To ensure that the freshers understand our
culture and concepts
− They are from Different Culture and
background
− They are being with less responsibilities
− Retention after 1 year
3. Empathy Map (EM): Quotes and
Observation
Do
− Going only for Tier1 Education Institutes
− Keeping them motivated
− Giving more opportunities
− Hire them with high salary
− Special Attention
− Additional Support to meet location
differences
− Personality and Technical Trainings
4. Empathy Map (EM): inferences
Feel
− Freshers leaving organization after learning
for 1 year
− Freshers facing issues while moving to
different location
− Freshers with different background
− Grooming them to meet high responsibilities
− Tier 1 Institutes for Branding
− Importance to be given for technically trained
members.
5. Empathy Map (EM): inferences
Think
− Tier 1 Education Institutes Students are
considered as more talented
− Other institutes should also be considered.
− Students should be selected based on their
job related knowledge and not based on
institute.
− They are selected with higher pay.
− Special Attention and training given to groom
them with high cost.
− They are tent to leave after getting trained.
6. Description of Stakeholder
Highly Energetic, very cooperative and
supportive HR manager who has handled
the activities from selection of students in
campus to training and other support
activities for them.
8. Insight
Initially I had the thought of discussing about the
problems that are faced in training and grooming
freshers in an organization. After the interview
with HR manager, I understand that it is not only
training and grooming, after spending money and
energy on the training process, retaining the
trained freshers for the actual benefit of an
organization is also the major concern. With this
insight the problem statement is modified and
framed accordingly.
