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Using AWS



PACO NATHAN
AWS Start-Up Project, Santa Monica
2007-10-23
HeadCase Humanufacturing

 •  Technology start-up based in LA

 •  Founded 2006-06, A series funding

 •  8 employees, plu...
Early-Stage Strategy

 •  Enter market early, limited budget,
    speculative approaches

 •  “Fail fast”: see what sticks...
(T2 script, IMSDB.com)
(T2 poster)
(Facebook text)
Wall-to-Wall Dialog:
    (Facebook screen)
(SecondLife text)
(SecondLife screen)
Whether people are involved in a
web community, a social network, an
online game, a virtual world... they
are still people...
(edit sources)



• 
(tag cloud)
(hood graph)
System Architecture
SQS Message Queues
Open Source: DJOP

 http://code.google.com/p/djop
  Java-based job orchestration
  SQS, S3, and optionally EC2

  • Floria...
PACO NATHAN
paco@headcaselabs.com




http://headcaselabs.com
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AWS Start-Up Tour 2007 / HeadCase

HeadCase Humanufacturing, AWS Start-Up Tour 2007, Santa Monica

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AWS Start-Up Tour 2007 / HeadCase

  1. 1. Using AWS PACO NATHAN AWS Start-Up Project, Santa Monica 2007-10-23
  2. 2. HeadCase Humanufacturing •  Technology start-up based in LA •  Founded 2006-06, A series funding •  8 employees, plus contractors •  TrueVentures early-stage portfolio http://trueventures.com
  3. 3. Early-Stage Strategy •  Enter market early, limited budget, speculative approaches •  “Fail fast”: see what sticks among customers •  Hopefully some aspect scales rapidly, unexpectedly •  Avoid getting locked into SLAs
  4. 4. (T2 script, IMSDB.com)
  5. 5. (T2 poster)
  6. 6. (Facebook text)
  7. 7. Wall-to-Wall Dialog: (Facebook screen)
  8. 8. (SecondLife text)
  9. 9. (SecondLife screen)
  10. 10. Whether people are involved in a web community, a social network, an online game, a virtual world... they are still people - as projections of persona - interacting online. If we could model that interaction as screenplays, we would be much closer to generating characters for virtual worlds.
  11. 11. (edit sources) • 
  12. 12. (tag cloud)
  13. 13. (hood graph)
  14. 14. System Architecture
  15. 15. SQS Message Queues
  16. 16. Open Source: DJOP http://code.google.com/p/djop Java-based job orchestration SQS, S3, and optionally EC2 • Florian Leibert (AWS infrastructure, open source) • Paco Nathan (system arch, apps, integration) • Stephen Newman (network operations)
  17. 17. PACO NATHAN paco@headcaselabs.com http://headcaselabs.com

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