18. PROBLEM
No new members, Not enough attendees at activities
No good connection to sponsoring Lions Club,
No real understanding what LEOs have to do…
162. What is an USP?
Real or perceived benefit of
a good or service that
differentiates it from the
competing brands and gives
its buyer a logical reason to
prefer it over other brands.
163. ?
What does our clubs make
unique? Culture? Members?
Activities? Lions?
164. Why should we have an USP?
Easier to get new members