Library Advocacy: The Lion’s Story
Friday Oct. 11, 2013
OLA and the Education Institute
Stephen Abram, MLS
Until lions learn to write their own story,
the story will always be from the perspective
of the hunter not the hunted.
3
• Library Advocacy: The Lion's Story
• Are you framing your library's story well?
• Are you sharing measurements about y...
First . . .
Let’s stop using the word advocacy
Let’s discuss influence and being
influential . . .
Second . . .
Let’s start using verbs to describe
ourselves in the context(s) of our
members, audiences and
communities.
5
Third . . .
Let’s build on our legacy of trust
and respect and our foundation of
collections and places to shine
7
Foundations
8
House
9
Home
Fourth . . .
Let’s emphasize the humans that
make the magic happen . . . Library
staff
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Fifth . . .
Let’s focus on VALUE, IMPACT, and
POSITIONING (VIP)
What’s the music and magic you hear?
Play? Do?
Are you locked into library
financial mindsets?
What about value and
impact?
Or shall we stick with this?
It’s the stories that happen inside
your library that matter . . . Not just
the ones you have on the shelves.
Tell those s...
The signs . . . There’s always another
view…
26
What Does
Boundarylessness
mean?
Audiences
Politicians and Candidates
Scholars and scholarship
Communities
Ourselves: academic, public, school, special
and...
Sustaining Relevance
Being Relevant
Communicating VIP
Real relationships
Being a ‘real’ professional
Personal and Institutional Impact:
Strategies and Tactics
Let’s talk . . .
Are we a culture of poverty?
Do You Feel Poor?
Smelly
Yellow
Liquid
Or
Sex
Appeal
?
36
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Consulting
Cel: 416-669-4855
stephen.abram@gmail.com
Stephe...
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Olaei oct 2013

  1. 1. Library Advocacy: The Lion’s Story Friday Oct. 11, 2013 OLA and the Education Institute Stephen Abram, MLS
  2. 2. Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  3. 3. 3 • Library Advocacy: The Lion's Story • Are you framing your library's story well? • Are you sharing measurements about your impact, or still beating the drum of raw statistics that show funders where to cut? • Are you using great gift of social media to engage and get your message out. • Has your library's marketing and communication plan stepped up to the 21st Century? • Are we ready for advanced data mining of our websites, circulation and membership records? • Are you ready for the reach beyond outreach? • What are the skills and competencies that library teams need?
  4. 4. First . . . Let’s stop using the word advocacy Let’s discuss influence and being influential . . .
  5. 5. Second . . . Let’s start using verbs to describe ourselves in the context(s) of our members, audiences and communities. 5
  6. 6. Third . . . Let’s build on our legacy of trust and respect and our foundation of collections and places to shine
  7. 7. 7 Foundations
  8. 8. 8 House
  9. 9. 9 Home
  10. 10. Fourth . . . Let’s emphasize the humans that make the magic happen . . . Library staff
  11. 11. Grocery Stores
  12. 12. Grocery Stores
  13. 13. Grocery Stores
  14. 14. Cookbooks, Chefs . . .
  15. 15. Cookbooks, Chefs . . .
  16. 16. Meals
  17. 17. Fifth . . . Let’s focus on VALUE, IMPACT, and POSITIONING (VIP) What’s the music and magic you hear? Play? Do?
  18. 18. Are you locked into library financial mindsets?
  19. 19. What about value and impact?
  20. 20. Or shall we stick with this?
  21. 21. It’s the stories that happen inside your library that matter . . . Not just the ones you have on the shelves. Tell those stories Encourage the heart . . . Better yet . . . Collect the stories in your users’ voices
  22. 22. The signs . . . There’s always another view… 26
  23. 23. What Does Boundarylessness mean?
  24. 24. Audiences Politicians and Candidates Scholars and scholarship Communities Ourselves: academic, public, school, special and all the friends Members and cardholders
  25. 25. Sustaining Relevance Being Relevant Communicating VIP Real relationships Being a ‘real’ professional
  26. 26. Personal and Institutional Impact: Strategies and Tactics Let’s talk . . .
  27. 27. Are we a culture of poverty?
  28. 28. Do You Feel Poor?
  29. 29. Smelly Yellow Liquid Or Sex Appeal ?
  30. 30. 36
  31. 31. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Consulting Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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