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Collaborative Blogging for Libraries


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This talk details the innovative development of collaborative blogging at 2 different Maryland library systems, Cecil County Public Library and Enoch Pratt Free Library, and how blogging translated into better internal and external communications.

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Collaborative Blogging for Libraries

  1. 1. BLOGGINGERICA JESONIS | Cecil County Public LibraryJESSICA KEYES | Enoch Pratt Free your networking opportunitieswith MLA’s LinkedIn pageGet the conference schedule on your device --Go to and search MLADLA
  2. 2. Who are we?
  3. 3. The Big Stuff
  4. 4. What is a blog?
  5. 5. Why would a librarywant to do this?
  6. 6. Whos in charge?
  7. 7. How do you make this work?Libraries dont traditionally do publicrelations and external marketing like this…
  8. 8. Managethe Beast
  9. 9. How do you build a teamof bloggers?
  10. 10. How do you manage the team?
  11. 11. How do you figureout what to post?
  12. 12. What editorial orstyle guidelinesdo you follow?
  13. 13. How do youpromote yourblog?
  14. 14. What are somebest practicesto get started?
  15. 15. Our Big Takeaways
  16. 16. Were there anyunexpected benefits?
  17. 17. Were thereunexpectedchallenges?
  18. 18. ...and how did you deal with it?What have you tried thatdidnt work...
  19. 19. What makes a library blog notjust good, but fantastic?
  20. 20. What makes alibrary blog suck?
  21. 21. THANKYOU!Erica Jesonisejesonis@ccplnet.orgCecil County Public LibraryJessica Keyesjkeyes@prattlibrary.orgEnoch Pratt Free Library