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Library Advocacy: The Lion’s Story
Wednesday Oct. 16, 2013
Stephen Abram, MLS
Until lions learn to write their own story,
the story will always be from the perspective
of the hunter not the hunted.
• Library Advocacy: The Lion's Story
• Are you framing your library's story well?
• Are you sharing measurements about your impact, or still beating the
drum of raw statistics that show funders where to cut?
• Are you using great gift of social media to engage and get your
• Has your library's marketing and communication plan stepped up to
the 21st Century?
• Are we ready for advanced data mining of our websites, circulation
and membership records?
• Are you ready for the reach beyond outreach?
• What are the skills and competencies that library teams need?
First . . .
Let’s stop using the word advocacy
Let’s discuss influence and being
influential . . .
Second . . .
Let’s start using verbs to describe
ourselves in the context(s) of our
members, audiences and
Third . . .
Let’s build on our legacy of trust
and respect and our foundation of
collections and places to shine
Fifth: Let’s talk to the right people
Who should be there?
How do we train ourselves?
Politicians and Candidates
Scholars and scholarship
Ourselves: academic, public, school, special
and all the friends
Members and cardholders
It’s the stories that happen inside
your library that matter . . . Not just
the ones you have on the shelves.
Tell those stories
Encourage the heart . . .
Better yet . . . Collect the stories in
your users’ voices
Being a ‘real’ professional
The signs . . . There’s always another view…
Personal and Institutional Impact:
Strategies and Tactics
Let’s talk . . .