Analysis of NME rate cards

1. From NME’s rate cards we
can see that mostof their
readersare heavilyinto
musicwithmore than 65%
of themattendingmusic
festivalsthisyearandmore
than 75% have attendeda
musicfestival.Alsowe can
see that 80% of their
readersfeel musicisan
extremelyimportantpartof
theirlives,meaningthey
will alwaysbe readingNME
magazine. WithinNME
there are alwaysreviews
aboutnewartistsrisingup
and newalbumsbeing
released.Thisisbecause
79% of NME readerslike to
listentonewbandsand
theyneedtomake sure
theiraudience are always
beinggiventhis
information.
From the price of the magazine we see
that itisn’ttoo expensive forthe readers
to purchase showingthatthe audience
alwayshassome moneyto keepupwith
theirmusiclivesandbeingable tofind
new bandsto listento.Withthe frequency
beingweeklyitshowsthatthe audience
alwayswantsto be up to date withtheir
musiclives.The male tofemale ratiois
73%/27% simplyshowingthe audienceis
mostlymale,whichiswhothe magazines
target audience is,menaged17-30.