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Business 
Research Methods 
William G. Zikmund 
Chapter 25: 
Communicating Research Results: 
Report Writing
Report parts 
Prefatory parts Main body of the report Appended parts
Prefatory parts 
Title page 
Letter of 
transmittal 
Letter of 
authorization 
Table of contents 
Summary 
Objectives 
Results 
Conclusions 
Recommendations
Main body of the report 
Introduction 
Methodology 
Results Limitations 
Area 1 
Area 2 
Final area 
Conclusions and 
recommendations
Appended parts 
Data collection 
forms 
Detailed 
calculations 
General tables 
Bibliography
The Communication Process 
Field of Experience Field of Experience 
Communicator Encoding Message Decoding Audience 
Communication
"I have a spelling checker 
It came with my PC; 
It plainly marks four my revue 
Mistakes I cannot sea. 
I've run this poem threw it, 
I'm sure your pleased too no, 
Its letter perfect in it's weigh, 
My checker tolled me sew." 
-Janet Minor
"I have a spelling checker 
It came with my PC; 
It plainly marks four my revue 
Mistakes I cannot sea. 
I've run this poem threw it, 
I'm sure your pleased too no, 
Its letter perfect in it's weigh, 
My checker tolled me sew." 
-Janet Minor

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Ch25 communicating results - report writing

  • 1. Business Research Methods William G. Zikmund Chapter 25: Communicating Research Results: Report Writing
  • 2. Report parts Prefatory parts Main body of the report Appended parts
  • 3. Prefatory parts Title page Letter of transmittal Letter of authorization Table of contents Summary Objectives Results Conclusions Recommendations
  • 4. Main body of the report Introduction Methodology Results Limitations Area 1 Area 2 Final area Conclusions and recommendations
  • 5. Appended parts Data collection forms Detailed calculations General tables Bibliography
  • 6. The Communication Process Field of Experience Field of Experience Communicator Encoding Message Decoding Audience Communication
  • 7. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor
  • 8. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor