Marketing Recommendations for The Fleet Sheet
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Quick & dirty presentation for a rather meaningless project, but I was pleased with how the topic list + detail box on slides 9-14 worked out.
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Marketing Recommendations for The Fleet Sheet
- 1. Marketing Recommendations forThe Fleet Sheet By Orion Burt, Zachary Feldman, Abelardo Gutierrez, John Hanlon, & Nicky Leach
- 3. Customer Base 400 Subscribers
- 5. Strengths Age Loyal Customer Base Perception Weaknesses Number of Subscribers Awareness Free Riders Physical Constraints Opportunities Social Media New Platforms Archived Information Threats Competitors Media Industry
- 6. First Year Third Quarter First Quarter Objectives 40% 20% Subscriptions Subscriptions 40% with archive access
- 7. Marketing Mix Changes Our product, the Fleet Sheet, will stay the same. Price Place Promotion Same issue price Archive access extra Events Improved Website Hotels
- 8. Customer Interaction Superior Customer Service Market Research
- 10. Social media and online promotion efforts