This was the slide deck I used for my presentation at Video Camp Austin 02/27/10 on how to prepare for, create, upload, and promote short video interviews.
2. why interview?
• content creates itself (sort of)
• you create connections
• video spices things up
3. why 5 minutes?
• shorter is better
• quicker to upload and publish
• easier to transcribe and/or condense into text
• relieves the pressure on you and subject
4. amuse bouche
get inspired
• what is your mission?
• listen to/watch other interviews
• practice conversational interviews
5. appetizer
gather your gear
• camera
• youtube or vimeo account
• editing software
• tripod
6. soup
prepare
• choose your subject
• prep / pre-interview
• get comfy with your tech
7. salad
create the setting
• choose location
• settle on a style
• frame your subject
8. main course
interview
• 2-3 prepared questions - ask questions
with the audience in mind.
• avoid the YES OR NO trap
• LISTEN LISTEN LISTEN
• be willing and able to switch gears
• RELAX RELAX RELAX
9. dessert
publish
• upload and publish
• transcript and/or synopsis
• subject bio
10. nuts!
promote
• spread the word through social media,
cross-posting
• encourage interaction via comments
11. go do it!
• pair up (or triple)
• 5 min prep, 5 min interview (x 2)
• two initial questions: who are you? &
why are you here?
• follow-up questions from speaker
• return in 15 minutes to wrap up
12. resources
• wetoku.com - online video interview
• vimeo.com, blip.tv - alternatives to
youtube
• NPR/Fresh Air Podcast - Terry Gross
• startuplucky.com - 5 minute interviews
Editor's Notes
Good morning!
I’m Sarah Vela. Consultant in social media, marketing, and branding.
Blogger and podcaster.
Push My Follow, TMI.
Featured Users Community Manager, blogger.
Startup Lucky Contributor.
How many of you have cameras or recording equip?
Today I’m going to:
Introduce you to basics of the brief video interview
Set you loose to practice
Wrap it up with questions and comments.
Sound good?