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Live tweeting - Pros and Cons - How and Why by @alaninbelfast

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Live tweeting - Pros and Cons - How and Why by @alaninbelfast

  1. 1. Why & what? The Pros & Cons Preparation of Live Tweeting Before the event Tweeting live After the event Alan Meban @alaninbelfast
  2. 2. Why & what? or The How & Why Preparation of Live Tweeting Before the event Tweeting live After the event Alan Meban @alaninbelfast
  3. 3. Shuhari Why & what? Preparation Before the event Tweeting live • Shu - following tradition • Ha - detaching from tradition After the event • Ri - transcending tradition Adapted from Mike Pearce http://www.slideshare.net/MikePearce/the-shu-ha-ri-of-agile-presenation-11765346
  4. 4. Why bother? what? Why & profile Preparation audience Before the event conversations findable content Tweeting live permanent archive After the event fun
  5. 5. Why bother? what? Why & • words Preparation • pictures & video • audio & interviews Before the event Tweeting live • what are you going to do? After the event • what are you not going to do?
  6. 6. • Where? When? How long? Why & what? • What’s the #hashtag? Short, free? • Who’s speaking? What’s their @name? Preparation Preparation • Spell names correctly! • Make or follow a list of @names? Before the event • Advance electronic copy of material? Tweeting live • Going solo? Working as a team? After the event • Phone? Laptop? Tablet? • Will there power & connectivity?
  7. 7. • Search for potential #hashtags Why & what? Preparation Preparation • Suggest a #hashtag ... but crowd may do its own thing Before the event #election83 (used by @bbcdemlive) Tweeting live + #83election + #election1983 After the event + #1983election + #ge83
  8. 8. Why & what? • Establish the event’s #hashtag by Preparation using it in the build up • Organisers can build awareness of Before the event event Before the an event & its brand beforehand amongst attendees & voyeurs Tweeting live • Interview an organiser or speaker before the event? After the event
  9. 9. • Get Tweetdeck up and running Why & what? • Start conversation early & interact with people about the event Preparation • Early #hashtagged tweets mean your followers won’t be surprised at Before the event event Before the the flurry on the day Tweeting live After the event
  10. 10. Why & what? Preparation Before the Before the event event • Charge your devices before you go Tweeting live • Pack an extension lead & gaffer tape After the event • Spare SD card? Spare camera battery? 3G dongle?
  11. 11. Why & what? Preparation Before the Before the event event Tweeting live After the event
  12. 12. Why & what? Preparation • On the day arrive early Before the event –The early bird gets the power socket, the good Tweeting Tweeting live live seat & the wifi After the event
  13. 13. Why & what? Preparation • Before we look at the Before the event rules, let’s see what Tweeting Tweeting live live you’ve been saying After the event
  14. 14. • 140 characters is unforgiving Why & what? • During event tweet a photo of the set, audience & each speaker Preparation – cope with the low light; panorama • You can provide atmosphere: how full? how excited? how noisy? (laughs) Before the event (applause) Tweeting Tweeting live live • Who is the audience for your tweets? • If you’ve 20/30 characters in a After the event tweet, include @names of people you’d think would be interested
  15. 15. • You’re not providing subtitles so Why & what? you can’t be comprehensive, but you should be balanced Preparation • Keep up: it’s easy to lag behind • Mistakes are inevitable – delete Before the event tweets sooner rather than later Tweeting Tweeting live live • Avoid splitting something over 2 tweets as no one RTs both parts After the event • Some things can’t be repeated in 140 characters
  16. 16. Why & what? • Avoid tweets being taken out of context or misconstrued • Always include the #hashtag & the Preparation speaker’s name/@name • Use .@name if tweet starts with a name Before the event • If it’s an accurate quote, type it “inside quotation marks”, otherwise paraphrase Tweeting Tweeting live live what was said • If you cut’n’paste from a script you still need to check against delivery After the event • Link to mentioned books & films
  17. 17. Why & what? Preparation • You can abbreviate a lot of long sentences down and still keep the meaning Before the event Tweeting Tweeting live live • U can shorten long sentences+still keep meaning After the event
  18. 18. • Retweet a little of what other Why & what? people are saying – if necessary, add the proper #hashtag to get it into the stream (journalists) Preparation • It’s not a conversation if you don’t reply to people – but not every Before the event tweet you get needs a reply • Avoid strong criticism of what’s being said: ignore it, or question it Tweeting Tweeting live live • Starve trolls of oxygen & largely ignore them After the event • Be shocked about what is retweeted most often!
  19. 19. Why & what? • Interview speakers & attendees – Some speakers will refuse to condense a 15 minute talk down to 90 seconds Preparation • Put actual talks online – Plug an audio recorder into the sound Before the event desk (or place on a stand in front of a PA speaker) – Swap SD cards between talks Tweeting Tweeting live live – Crop the audio in Audacity, compress & upload to Audioboo in the background After the event – Tweet at the same time …
  20. 20. Why & what? • Twitterwalls can be very distracting if they’re visible during a session & if Preparation they’re behind the speaker • Display them in-between sessions? Before the event • Position them in foyer, beside coffee? • http://visibletweets.com/#query=tweetnicva&animati Tweeting Tweeting live live on=2 • http://moritz.stefaner.eu/projects/revisit/ After the event • or just use TweetDeck
  21. 21. Why & what? • Content ages & interest wanes Preparation • Share it quickly • Make it searchable Before the event • File it away for the future Tweeting live • Video is often slow to edit & upload After the After the event event
  22. 22. Why & what? • Tweets are ephemeral Preparation • Use Storify collate, organise & publish tweets & photos online Before the event for posterity – avoid just using your own tweets – use a tweet from someone else Tweeting live RTing you if you can – easy to embed in blogs & websites After the After the event event
  23. 23. Why & what? • Find ways to continue the Preparation conversation after the event – Send tweets to speakers pointing to Before the event where their content is now available online – Blog post to pull together your Tweeting live reflections on the day & make the legacy content accessible After the After the event event
  24. 24. Why & what? profile Preparation audience Before the event conversations findable content Tweeting live permanent archive After the After the event event fun
  25. 25. Why & what? • Reflect Preparation • Ask yourself what you’d do differently next time? Before the event • What engaged those in the room? those following online? Tweeting live • How much of the event did you miss because you had your head down in a screen? After the After the event event
  26. 26. Why & what? Questions Preparation Before the event Tweeting live After the event Alan Meban @alaninbelfast

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