The Orange AMEA program focuses on enhancing digital distribution and payment methods across 20 countries in Africa, the Middle East, and Asia, with a growing customer base and revenue. Key initiatives include leveraging APIs for various services and fostering local innovation through partnerships with startups. The program aims to improve mobile banking, e-commerce, and access to market data using SMS and USSD technologies.

1. 1
Orange AMEA
API Program
Aurélien DUVAL-DELORT – Orange Technocentre AMEA
October 2014

2. 2
20
countries
5 of which EM
8
Orange
Foundations
2 Technocentre for AMEA
customers
*including EM for their %
Orange in Africa, the Middle East and Asia
38% of Orange Group customers*

3. Orange AMEA key figures
3
3
106m
clients*
revenus**
+8,7%
21 500
employees*
€1Bn
CAPEX**
+9%
customer base*
* : 2014 H1
**: 2013 full year
(including 100% EM)
€5,4Bn
revenue growth*

4. AMEA is a strong asset for Orange Group
44 interne Orange
rrrreeeesssseeeerrrrvvvvooooiiiirrrr ooooffff ggggrrrroooowwwwtttthhhh
unique subscribers will grow
43% by 2017 (GSMA)
1-
ccccrrrriiiissssiiiissss rrrreeeessssiiiilllliiiieeeennnncccceeee
balanced portfolio of subsidiaries
3 -
hhhhiiiigggghhhheeeerrrr pppprrrrooooffffiiiittttaaaabbbbiiiilllliiiittttyyyy
than the rest of the Group
2 -

5. Orange AMEA assets provide strategic answers
to the specific business context of the region
55 interne Orange
Mass market channel capabilities:
SMS, USSD, Vocal
Monetization of digital and
physical goods with Carrier Billing
and Orange Money
Global reach over 16 countries
with a single SDP platform
integration
Low smartphone and
computer penetration
Low bank and credit
card penetration
Lengthy and complex
process to work with
each local operator

6. From local startups to US-based government
programs, Orange AMEA APIs target everyone
66 interne Orange
Corporate
Improve digital distribution
Launch pan-African
services
Improve payment methods
Startups
Quick development on Telco
network (sms, ussd)
Monetize service or product
Digital distribution
IT companies
Develop services for their
B2B customers: mobile
banking, travel booking, e-commerce,
…
International
Agencies & NGOs
Promote digital tools to
boost development

7. Feedback: Africa API Challenges, May-August 2014
USSD, SMS and Billing APIs were
made available via Orange
Partner with a manual process
Online communication and
recruiting: Facebook, Linkedin,
Twitter
39 companies participated out of
87 candidates
• Senegal: 10 /27
• Ivory Coast: 10 /12
• Mali: 4 /4
• Cameroun: 15/44
7 interne Orange
111122220000+
new contacts enrolled in Orange Partner program

8. 8 interne Orange

9. New local business partners bringing local innovation
mLouma is a startup based in Senegal, who can now
provide SMS and USSD access to an existing web
platform, giving real-time agriculture market data to
producers and buyers
NG System developed in days a series of USSD
services for Orange Mali customers, such as Pharmacy
locator, Lottery, Women Health info, etc
Mediasoft is an IT company who built many USSD
services like Surveys, Football Quiz, Health data collect
and who operates SMS mobile banking services
Echelon Fast Travel is a mobile ticketing service in
Cameroon, which used all our APIs to allow easy
payment and large availability across SMS and USSD
WWWWeeeesssstttt AAAAffffrrrriiiiccccaaaa AAAAPPPPIIII CCCChhhhaaaalllllllleeeennnnggggeeee vvvviiiiddddeeeeoooo
GPS 2014: http://www.dailymotion.com/video/x2154r7_api-challenge_tech
N Bry API toolbox Orange Group restricted - Confidential 9

10. Overview of AMEA APIs priorities for 2015
10 interne Orange
SSSSMMMMSSSS AAAA2222PPPP API
EEEEvvvvoooolllluuuuttttiiiioooonnnn ooooffff BBBBuuuullllkkkk SSSSMMMMSSSS iiiinnnnttttoooo aaaa sssseeeellllffff-sssseeeerrrrvvvviiiicccceeee,,,, mmmmuuuullllttttiiii-ccccoooouuuunnnnttttrrrryyyy pppprrrroooodddduuuucccctttt
aaaalllllllloooowwwwiiiinnnngggg ddddeeeevvvveeeellllooooppppeeeerrrrssss ttttoooo eeeeaaaassssiiiillllyyyy sssseeeennnndddd SSSSMMMMSSSS ttttoooo aaaallllllll OOOOrrrraaaannnnggggeeee ccccoooouuuunnnnttttrrrriiiieeeessss
CCCCaaaarrrrrrrriiiieeeerrrr BBBBiiiilllllllliiiinnnngggg AAAAPPPPIIII
EEEEvvvvoooolllluuuuttttiiiioooonnnn ooooffff PPPPrrrreeeemmmmiiiiuuuummmm SSSSMMMMSSSS iiiinnnnttttoooo aaaa DDDDiiiiggggiiiittttaaaallll ppppaaaayyyymmmmeeeennnntttt ssssoooolllluuuuttttiiiioooonnnn,,,, ddddiiiirrrreeeeccccttttllllyyyy
ccccoooonnnnnnnneeeecccctttteeeedddd ttttoooo PPPPrrrreeeeppppaaaaiiiidddd aaaannnndddd PPPPoooossssttttppppaaaaiiiidddd OOOOrrrraaaannnnggggeeee aaaaccccccccoooouuuunnnnttttssss
UUUUSSSSSSSSDDDD SSSShhhhoooopppp AAAAPPPPIIII
MMMMuuuullllttttiiii-ccccoooouuuunnnnttttrrrryyyy UUUUSSSSSSSSDDDD sssshhhhoooopppp ,,,, ooooppppeeeennnn ttttoooo ppppaaaarrrrttttnnnneeeerrrr sssseeeerrrrvvvviiiicccceeeessss oooonnnn aaaa ddddeeeeddddiiiiccccaaaatttteeeedddd
sssshhhhoooorrrrtttt ccccooooddddeeee iiiinnnn aaaa KKKKiiiioooosssskkkk mmmmooooddddeeeellll,,,, aaaannnndddd aaaacccccccceeeessssssssiiiibbbblllleeee tttthhhhrrrroooouuuugggghhhh AAAAPPPPIIIIssss
OOOOrrrraaaannnnggggeeee MMMMoooonnnneeeeyyyy AAAAPPPPIIII
EEEEvvvvoooolllluuuuttttiiiioooonnnn ooooffff OOOOrrrraaaannnnggggeeee MMMMoooonnnneeeeyyyy iiiinnnnttttoooo aaaa DDDDiiiiggggiiiittttaaaallll ppppaaaayyyymmmmeeeennnntttt ssssoooolllluuuuttttiiiioooonnnn ooooppppeeeennnn ttttoooo
aaaa sssseeeelllleeeeccccttttiiiioooonnnn ooooffff ppppaaaarrrrttttnnnneeeerrrrssss
N Bry API toolbox Orange Group restricted - Confidential 10

11. Key challenges in launching AMEA API program
1
2
3
11 interne Orange
Change management
Evangelization Business Development
Pan-AMEA product development

12. Orange strongly supports African OOOrrraaannngggeee ssstttrrrooonnnggglllyyy sssuuuppppppooorrrtttsss AAAfffrrriiicccaaannn eeeennnnttttrrrreeeepppprrrreeeennnneeeeuuuurrrrssss aaaannnndddd
llllooooccccaaaallll iiiinnnnnnnnoooovvvvaaaattttiiiioooonnnn
running in Senegal,
Mauritius, Niger
5 more to come
12
OOOOrrrraaaannnnggggeeee AAAAffffrrrriiiiccccaaaannnn
SSSSoooocccciiiiaaaallll VVVVeeeennnnttttuuuurrrreeee PPPPrrrriiiizzzzeeee
1500 start-ups from
18 countries applied
in the past 3 years
DDDDaaaattttaaaa ffffoooorrrr
DDDDeeeevvvveeeellllooooppppmmmmeeeennnntttt
Big Data in Côte
d’Ivoire Senegal
hhhhaaaacccckkkkaaaatttthhhhoooonnnnssss
in Tunisia, Morocco,
Botswana, Uganda,
Mauritius
+80 applications
developed or under
development
11118888 subsidiaries committed locally
iiiinnnnccccuuuubbbbaaaattttoooorrrrssss
4444 AAAAPPPPIIII cccchhhhaaaalllllllleeeennnnggggeeeessss
in Côte d’Ivoire, Mali
Senegal, Cameroon
API: Orange Airtime
credit, SMS USSD
to address innovation and the successive stages of business creation

13. 13
Thank you. Merci. را