Optimizely launched the Optiverse 1 year ago. The Optimizely Community, the Knowledge Base, and the Academy became a single learning hub. As we celebrate the Optiverse’s 1 year anniversary, we thought it’d be a good time to take a look back at the last year and reflect on some of our biggest milestones.
We put together a presentation to showcase some of these highlights. Check it out and let us know what you think! None of this would be possible without your support.
2. The Optiverse was launched in April of 2014. Over the last year, the
Optiverse has grown into a diverse and intelligent community of
optimization enthusiasts. We’ve seen some major successes over
the last year, and it’s all thanks to you.
A year in review
3. “The Optiverse community
exposes me to the brightest
minds in our field, which is
both humbling and
motivating.”
– Case Van Arkel, Senior Optimization Specialist at RocketLawyer
4. The Optiverse has continued to expand. 3,000 visitors have
created a username to engage in our community.
3,000 Community
Members
5. The Optiverse provides a centralized hub for people to learn
how to take their optimization skills to a new level.
1,700,000+ Optiverse
Page Views
6. We’ve had some really valuable discussions over the last year.
There has been over 5,700 posts! We can’t wait to see this
number continue to grow over the next year.
5,700+ community posts
7. “What we do is still not that pervasive. The
Optiverse community lets me connect with
like-minded people who are facing the same
challenges, striving for the same goals, and
looking for opportunities to move the needle
within our own organizations.”
– Renee Thompson, Sr. Director, Analytics and Conversion
Optimization at TechTarget
8. Optiverse Top Contributors
David Shaw, UX & Conversion
Manager at VoucherCloud
Jason Dahlin, Sr. Analyst at
Abercrombie
Martijn Scheijbeler, Lead
Growth, SEO & Analytics at
the Next Web
Grigoriy Kogan, Marketing
and Conversion Optimization
Consultant
Thomas Evans, CRO
coordinator at SecretEscapes
Pauline Marol, Product
Manager at Hotwire
Scott Ehly, Site Optimization/
Usability Analyst at RentPath
YOU!
9. We’ve created many new Knowledge Base articles. We’ve
revised or updated even more.
100+ New or Updated
Support Articles
10. Our Product team is listening. We’ve already built 30 of your
ideas, and we’re working on more! Keep posting your product
ideas in the Optiverse — we want to hear from you.
30 Product Ideas Built
11. 49% of users are from the USA
8% are from the UK
5% are from Germany
5% are from APAC
2.6% are from the Netherlands
Our members are global
13. We asked: “What do you wish you knew when you
were first getting started with optimization?”
We received nearly 100 detailed responses from our
Community and Solutions Partners. Our Content team
complied your valuable tips and wrote an Ebook that was
shared far and wide.
The Optimization Survival
Guide
14. Qualities of a Growth
Marketer
We asked: “What are the must-have
skills to be an effective Growth
Marketer?”
We received over 60 responses from our
Community. Based on your feedback, we
identified the most common qualities and
created an infographic to help you find (or
become) the next great Growth Marketer.
15. “The Optiverse provides a
platform for all of us who are
passionate about optimization
to come together to share
experiences and collaborate.”
– Callie Louis, Product Manager at Homefinder
16. We launched our User Group program in December, 2014. You told us you
wanted an opportunity to meet offline and learn from local optimization
professionals. We listened. There are now 5 cities with active User
Groups, and we are continuing to roll out new locations every month.
Optiverse User Groups
18. “User Groups provide a great
opportunity to meet and network
with people sharing the same
interest in A/B testing and
conversion rate optimization.”
– Pauline Marol, Product Manager at Hotwire