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The Optiverse celebrates
its 1 year anniversary
The Optiverse was launched in April of 2014. Over the last year, the
Optiverse has grown into a diverse and intelligent community of
optimization enthusiasts. We’ve seen some major successes over
the last year, and it’s all thanks to you.
A year in review
“The Optiverse community
exposes me to the brightest
minds in our field, which is
both humbling and
motivating.”
– Case Van Arkel, Senior Optimization Specialist at RocketLawyer
The Optiverse has continued to expand. 3,000 visitors have
created a username to engage in our community.
3,000 Community
Members
The Optiverse provides a centralized hub for people to learn
how to take their optimization skills to a new level.
1,700,000+ Optiverse
Page Views
We’ve had some really valuable discussions over the last year.
There has been over 5,700 posts! We can’t wait to see this
number continue to grow over the next year.
5,700+ community posts
“What we do is still not that pervasive. The
Optiverse community lets me connect with
like-minded people who are facing the same
challenges, striving for the same goals, and
looking for opportunities to move the needle
within our own organizations.”
– Renee Thompson, Sr. Director, Analytics and Conversion
Optimization at TechTarget
Optiverse Top Contributors
David Shaw, UX & Conversion
Manager at VoucherCloud
Jason Dahlin, Sr. Analyst at
Abercrombie
Martijn Scheijbeler, Lead
Growth, SEO & Analytics at
the Next Web
Grigoriy Kogan, Marketing
and Conversion Optimization
Consultant
Thomas Evans, CRO
coordinator at SecretEscapes
Pauline Marol, Product
Manager at Hotwire
Scott Ehly, Site Optimization/
Usability Analyst at RentPath
YOU!
We’ve created many new Knowledge Base articles. We’ve
revised or updated even more.
100+ New or Updated
Support Articles
Our Product team is listening. We’ve already built 30 of your
ideas, and we’re working on more! Keep posting your product
ideas in the Optiverse — we want to hear from you.
30 Product Ideas Built
49% of users are from the USA
8% are from the UK
5% are from Germany
5% are from APAC
2.6% are from the Netherlands
Our members are global
Optimizely Google Analytics
Optimizely Google Tag Manager
Optimizely Force Variation
Top Searches
We asked: “What do you wish you knew when you
were first getting started with optimization?”
We received nearly 100 detailed responses from our
Community and Solutions Partners. Our Content team
complied your valuable tips and wrote an Ebook that was
shared far and wide.
The Optimization Survival
Guide
Qualities of a Growth
Marketer
We asked: “What are the must-have
skills to be an effective Growth
Marketer?”
We received over 60 responses from our
Community. Based on your feedback, we
identified the most common qualities and
created an infographic to help you find (or
become) the next great Growth Marketer.
“The Optiverse provides a
platform for all of us who are
passionate about optimization
to come together to share
experiences and collaborate.”
– Callie Louis, Product Manager at Homefinder
We launched our User Group program in December, 2014. You told us you
wanted an opportunity to meet offline and learn from local optimization
professionals. We listened. There are now 5 cities with active User
Groups, and we are continuing to roll out new locations every month.
Optiverse User Groups
•San Francisco
•Atlanta
•New York
•Vancouver
•Chicago
•London (coming soon)
•San Jose (coming soon)
•Los Angeles (coming soon)
optimizely.com/groups
“User Groups provide a great
opportunity to meet and network
with people sharing the same
interest in A/B testing and
conversion rate optimization.”
– Pauline Marol, Product Manager at Hotwire
Join the Optiverse today
www.optiverse.com

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Optiverse's 1 year anniversary

  • 1. The Optiverse celebrates its 1 year anniversary
  • 2. The Optiverse was launched in April of 2014. Over the last year, the Optiverse has grown into a diverse and intelligent community of optimization enthusiasts. We’ve seen some major successes over the last year, and it’s all thanks to you. A year in review
  • 3. “The Optiverse community exposes me to the brightest minds in our field, which is both humbling and motivating.” – Case Van Arkel, Senior Optimization Specialist at RocketLawyer
  • 4. The Optiverse has continued to expand. 3,000 visitors have created a username to engage in our community. 3,000 Community Members
  • 5. The Optiverse provides a centralized hub for people to learn how to take their optimization skills to a new level. 1,700,000+ Optiverse Page Views
  • 6. We’ve had some really valuable discussions over the last year. There has been over 5,700 posts! We can’t wait to see this number continue to grow over the next year. 5,700+ community posts
  • 7. “What we do is still not that pervasive. The Optiverse community lets me connect with like-minded people who are facing the same challenges, striving for the same goals, and looking for opportunities to move the needle within our own organizations.” – Renee Thompson, Sr. Director, Analytics and Conversion Optimization at TechTarget
  • 8. Optiverse Top Contributors David Shaw, UX & Conversion Manager at VoucherCloud Jason Dahlin, Sr. Analyst at Abercrombie Martijn Scheijbeler, Lead Growth, SEO & Analytics at the Next Web Grigoriy Kogan, Marketing and Conversion Optimization Consultant Thomas Evans, CRO coordinator at SecretEscapes Pauline Marol, Product Manager at Hotwire Scott Ehly, Site Optimization/ Usability Analyst at RentPath YOU!
  • 9. We’ve created many new Knowledge Base articles. We’ve revised or updated even more. 100+ New or Updated Support Articles
  • 10. Our Product team is listening. We’ve already built 30 of your ideas, and we’re working on more! Keep posting your product ideas in the Optiverse — we want to hear from you. 30 Product Ideas Built
  • 11. 49% of users are from the USA 8% are from the UK 5% are from Germany 5% are from APAC 2.6% are from the Netherlands Our members are global
  • 12. Optimizely Google Analytics Optimizely Google Tag Manager Optimizely Force Variation Top Searches
  • 13. We asked: “What do you wish you knew when you were first getting started with optimization?” We received nearly 100 detailed responses from our Community and Solutions Partners. Our Content team complied your valuable tips and wrote an Ebook that was shared far and wide. The Optimization Survival Guide
  • 14. Qualities of a Growth Marketer We asked: “What are the must-have skills to be an effective Growth Marketer?” We received over 60 responses from our Community. Based on your feedback, we identified the most common qualities and created an infographic to help you find (or become) the next great Growth Marketer.
  • 15. “The Optiverse provides a platform for all of us who are passionate about optimization to come together to share experiences and collaborate.” – Callie Louis, Product Manager at Homefinder
  • 16. We launched our User Group program in December, 2014. You told us you wanted an opportunity to meet offline and learn from local optimization professionals. We listened. There are now 5 cities with active User Groups, and we are continuing to roll out new locations every month. Optiverse User Groups
  • 17. •San Francisco •Atlanta •New York •Vancouver •Chicago •London (coming soon) •San Jose (coming soon) •Los Angeles (coming soon) optimizely.com/groups
  • 18. “User Groups provide a great opportunity to meet and network with people sharing the same interest in A/B testing and conversion rate optimization.” – Pauline Marol, Product Manager at Hotwire
  • 19.
  • 20. Join the Optiverse today www.optiverse.com