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Science and Art of Relevancy Tuning Tailored to Moody's Search - Asim Hafeez, Moody's Analytics

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Science and Art of Relevancy Tuning Tailored
to Moody’s Search
SEP, 2019
ASIM HAFEEZ, SR SOFTWARE ARCHITECT,
CONTENT SOLUT...

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1 COMPANY OVERVIEW

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Moody’s Analytics by the Numbers
Our
Results
Our
Footprint
Our
Company
40
Consecutive quarters of
YoY revenue growth
155
C...

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Science and Art of Relevancy Tuning Tailored to Moody's Search - Asim Hafeez, Moody's Analytics

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Moody's needed to improve its customers' satisfaction with search, balancing their need for both the most relevant and most recent content. Learn how Moody's used search metrics and click signal data to enhance results and measurably raise satisfaction, as well as leveraged Fusion's capabilities to improve backfill times and search operations. This session will focus on how Moody's improved our Recency vs Relevancy in providing the latest relevant Research and Recommended Content to the customers.

Moody's needed to improve its customers' satisfaction with search, balancing their need for both the most relevant and most recent content. Learn how Moody's used search metrics and click signal data to enhance results and measurably raise satisfaction, as well as leveraged Fusion's capabilities to improve backfill times and search operations. This session will focus on how Moody's improved our Recency vs Relevancy in providing the latest relevant Research and Recommended Content to the customers.

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Science and Art of Relevancy Tuning Tailored to Moody's Search - Asim Hafeez, Moody's Analytics

  1. 1. Science and Art of Relevancy Tuning Tailored to Moody’s Search SEP, 2019 ASIM HAFEEZ, SR SOFTWARE ARCHITECT, CONTENT SOLUTIONS
  2. 2. 1 COMPANY OVERVIEW
  3. 3. Moody’s Analytics by the Numbers Our Results Our Footprint Our Company 40 Consecutive quarters of YoY revenue growth 155 Countries where MA has customers 49 Offices4 $1.5BN 2017 Sales1 10,500+ Institutional clients worldwide 6,300 Employees3 22% 2017 Sales Growth2 89 Customers among top 100 banks 600+ Software developers3 Notes: 1 As reported. 2. Constant $ (6% organic). 3. As of January/February 2017. 4. Offices with 10+ employees.
  4. 4. Strong Worldwide Focus * Map reflects 2017 sales, not all customers. » 10,500+ institutional clients worldwide » 49% of 2017 sales generated from customers outside the US » Customers in 155 countries (94% of sales in top 25 countries) » Business with 89 of top 100 global banks
  5. 5. Moody’s Traffic (per month) WEBSITE TRAFFIC • 15M page views • 2M visitors • 1M document downloads SEARCH TRAFFIC • 1M Unique Keyword Searches • 132K Active Users • 100K Unique User Sessions • 50K Unique Keyword Searches API TRAFFIC • 1.5B requests DATA FEEDS • 5M downloads
  6. 6. Innovation at Moody’s Analytics Artificial Intelligence Automation Big Data Blockchain Open APIs KYC Commercial Real estate
  7. 7. 2 SEARCH AND CUSTOMER EXPERIENCE ?
  8. 8. Our Mission Empowering our customers to make better, faster decisions. Our Vision To be the global leader in solving critical business problems. Excellence We want everything we do, big or small, to be exceptional. Customer Focus We tackle our customers’ problems as if they were our own. Teamwork We achieve our best results when we work together. Open Mindset We invite new ideas and differing perspectives. Always. We are Customer Focused
  9. 9. What problem are we solving for Customers? Customers want the right information – data and content – and insights at the right time to analyze and make decisions “ ” We’re a solutions provider – providing right information and insights at the right time – and Search is a key pillar and enabler “ ”
  10. 10. A look at our Search Goals ALL OUR GOALS DIRECTLY OR INDIRECTLY ELEVATE CUSTOMER EXPERIENCE Improve Customer Experience Customer Feedback User Research Improve Search Relevancy Establish Metrics Understand Customer Behavior Make Measurable Improvements Recommended Content, Universal Search Personalized Search & Content Recommendation Engine NLP Search Across MA Domains
  11. 11. 3 OUR JOURNEY
  12. 12. Our journey so far Rebuild Search Platform User Research User Recommendation Fusion 2 & Solr 6 Fusion 4 & Solr 7.4
  13. 13. Search Experience – Improved with Fusion
  14. 14. The journey continues Continuous Improvement Act on customer feedback – Query Intent, Learn to Rank, URL Rewriting Improve Search Relevancy Personalized search and improve search relevancy by measuring metrics and tweaking NLP and Recommendation Universal Search Provide NLP capabilities and recommended content Search across different MA domains
  15. 15. Search – NLP
  16. 16. Indexing (Different Sources) Recomme ndations Pre Defined Queries URL Rewriting Boost by Signals Head/Tail Analysis & Learn To Rank How Fusion Helped
  17. 17. Elevated Search Experience By Relevance Tuning ? 40-50% OF OUR DAILY VISITS ARE FROM ANONYMOUS USERS  POTENTIAL CLIENTS
  18. 18. THANK YOU Q&A

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