1. 10 TYPES OF
INNOVATION
Alar Kolk
All slides of this presentation is from the book:
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
http://www.doblin.com/tentypes/

2. 10 TYPES OF
INNOVATION
Get inspired from here: www.amazon.com/Ten-Types-Innovation-DisciplineBreakthroughs/dp/1118504240/ref=sr_1_1?ie=UTF8&qid=1387357642&sr=8-1&keywords=10+types+of+innovation

3. Basic
Systematic
Often when people
think of innovation,
the first thing that
comes to mind is
product innovation.
There are actually 10
different types of
innovation. The more
types you incorporate,
the more successful
your innovation is
likely to be.
Inspired by Larry Keeley, Geoff Tuff

4. Team: http://www.doblin.com/team/
Video: http://www.youtube.com/watch?v=2DMJ8cHwD0I
Book: http://www.doblin.com/tentypes/

5. TEN TYPES OF INNOVATION
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
http://www.doblin.com/tentypes/

6. Innovation is a disciplined experiment. The more types you
incorporate, the more successful your innovation is likely to be.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

7. COMPARE & IMPROVE
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
http://www.doblin.com/tentypes/

8. TYPES OF INNOVATION
Process: Core Process
How you create and add value to your offerings?
Wal-Mart continues to grow profitably through core process innovations such as
real-time inventory management systems, aggressive volume/ pricing/delivery
contracts with merchandise providers, and systems that give store managers the
ability to identify changing buyer behaviors in and respond quickly with new
pricing and merchandising configurations.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

9. TYPES OF INNOVATION
Process: Innovation Process
How you create unique offerings?
NIKEiD is a service
provided by Nike
allowing customers
to personalize and
design their own
Nike merchandise.
They offer online
services as well as
physical NIKEiD
studios.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

10. TYPES OF INNOVATION
Process: Innovation Process
How you create unique offerings?
From R&D to C&D: Connect+Develop is a P&G innovation strategy. The idea of
partnering externally to accelerate innovation is applied across the Company.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

11. TYPES OF INNOVATION
Offering: Product Performance
How you design your core offerings?
Top performance factor: the quietness of the engine. This was the focus of a
19990 advertisment showing a pyramid of glasses on the hood of Lexus while the
engine revved at full throttle.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

12. TYPES OF INNOVATION
Offering: Product Performance
How you design your core offerings?
FedEx learned which customer actions led to failed/ delayed deliveries. It
translated this data into simplicity, especially in forms, packing, and online
interfaces – to make it as easy as possible for customers to use the service.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

13. TYPES OF INNOVATION
Offering: Product System
How you link and/or provide a platform for multiple products?
Microsoft Office bundles a variety of specific products (Word, Excel, PowerPoint,
etc.) into a system designed to deliver productivity in the workplace.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

14. TYPES OF INNOVATION
Offering: Product System
How you link and/or provide a platform for multiple products?
The LEGO blocks sold today can still clip into the original plastic blocks first
patented and released in 1958, the sign of a uniquely enduring product system.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

15. TYPES OF INNOVATION
Offering: Service
How you provide value to customers and consumers
beyond and around your products?
Nike developed many services around their shoes: measure calories burned and
record the distance and pace of a walk or run. The product becomes the service.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

16. TYPES OF INNOVATION
Offering: Service
How you provide value to customers and consumers
beyond and around your products?
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

17. TYPES OF INNOVATION
Delivery: Channel
How you get your offerings to market?
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

18. TYPES OF INNOVATION
Delivery: Brand
How you communicate your offerings?
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

19. TYPES OF INNOVATION
Delivery: Brand
How you communicate your offerings?
Absolut conquered the vodka category on the strength of a brilliant "theme and
variations" advertising concept: strong bottle and packaging design, and a whiff
of Nordic authenticity
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

20. TYPES OF INNOVATION
Delivery: Brand
How you communicate your offerings?
Global branded revenues of £15bn ($24bn) in 2012. The portfolio stretches across
diverse array of sectors. Autonomus companies enjoying the global power of the
Virgin brand.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

21. TYPES OF INNOVATION
Delivery: Customer experience
How your customers feel when they interact with your
company and its offerings?
Harley Davidson has created a worldwide community of millions of
customers, many of whom would describe "being a Harley Davidson owner"
as a part of how they fundamentally see, think, and feel about themselves.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

22. TYPES OF INNOVATION
Finance: Business model
How you make money ?
Dell revolutionized the personal computer business model by collecting
money before the consumer's PC was even assembled and shipped
(resulting in net positive working capital of seven to eight days).
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

23. TYPES OF INNOVATION
Finance: Networking
How you you join forces with other companiesmutual benefit?
How join forces with other companies for for mutual
benefit?
Millions of music makers and app developers contribute to the Apple
platforms. The App Store to sell third-party applications for the iPhone, iPad
and iPod. iTunes Store users can purchase and download music, music videos,
television shows, audiobooks, and movies.
10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters

24. http://www.linkedin.com/pub/alar-kolk/b/596/867

25. 10 TYPES OF
INNOVATION
Get inspired from here: www.amazon.com/Ten-Types-Innovation-DisciplineBreakthroughs/dp/1118504240/ref=sr_1_1?ie=UTF8&qid=1387357642&sr=8-1&keywords=10+types+of+innovation