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  1. 1. Why Tweet? Oonagh Murphy @OonaghTweets An introduction to Twitter for volunteers
  2. 2. What is twitter? <ul><li>Twitter is named after the tweet tweet call of birds </li></ul><ul><li>It is an online service which allows people to send messages to people all over the world </li></ul><ul><li>A tweet is a message which is sent using twitter and has a maximum of 140 characters </li></ul><ul><li>: </li></ul>
  3. 3. Twitter has become an important communication channel <ul><li>1 billion tweets are sent every week </li></ul><ul><li>In March 2011 there were an estimated 225 million users </li></ul><ul><li>When Michael Jackson died on June 25, 2009 there were 456 tweets per second (TPS)…a record at that time. </li></ul><ul><li>During and after president Obama’s speech about the death of Osama Bin Laden there were 3,440 tweets sent per second. This means about 22 million tweets in less than 2 hours </li></ul>
  4. 4. All sorts of people tweet from Stephen Nolan to Stephen Fry Twice as many 50-60 year olds than 18-24 year olds in the United Kingdom use Twitter Nielsen Online . 
  5. 5. Twitter is useful for lots of different things... <ul><li>Making a connection with people who have similar interests as you from art to golf to skydiving </li></ul>Campaigning for everything from defibrillators or better facilities in your local area Commenting on local and international news and current affairs Campaigning for social change or improving your community
  6. 6. Twitter lets you view other peoples tweets <ul><li>Viewing other peoples tweets can be a good way to follow news or ‘scandals’ as they unfold. </li></ul><ul><li>Popular news stories such as the London Riots are turned in to code words using the # key so everyone can follow </li></ul><ul><li>#londonriots #murdoch #savelibaries </li></ul>
  7. 7. Twitter lets you join the conversation <ul><li>Tweet about what interests you, not what you had for breakfast. </li></ul>This week I’ve tweeted about Museums and galleries #londonriots #research #socialmedia
  8. 8. Why do arts organisations tweet? <ul><li>To have a conversation with their visitors </li></ul><ul><li>To develop a community beyond the walls of their gallery or arts centre </li></ul><ul><li>To receive feedback about visitor experiences </li></ul><ul><li>To encourage people to feel valued so that they visit more often, through for example special offers and exciting competitions </li></ul>
  9. 9. So what about MAC? <ul><li>Well in the run up to opening MAC are using #themacandme hashtag to talk about everything from the building to the programme. </li></ul><ul><li>MAC would love you to join them online and help them get people interested in Belfast’s most exciting new arts centre </li></ul>
  10. 10. If your tweets include the words #themacandme they will be posted on Can you help MAC?
  11. 11. But how do I join Twitter? <ul><li>Setting up a Twitter account is similar to setting up an email address. </li></ul><ul><li>You can do this at </li></ul><ul><li>When you register Twitter will ask you to ‘follow’ people, following someone simple means you will read your tweets </li></ul><ul><li>When you follow someone they might follow you back, which means they will read your tweets </li></ul><ul><li>When you first join Twitter joining in with a # conversation such as #themacandme is a good way to pick up followers </li></ul><ul><li>If you become a MAC volunteer there will be lots of opportunities to learn more about Twitter from setting up an account and tweeting for MAC </li></ul><ul><li>The best way to understand twitter is to simply have a go </li></ul>
  12. 12. So how does it all work? <ul><li>Twitter is a micro blogging site... </li></ul><ul><li>Which means you can use up to 140 characters (letters and spaces) to write a message </li></ul><ul><li>If you want to use twitter you need to set up an account. On twitter you get a name or address similar to an email address </li></ul><ul><li>My email address is [email_address] but my Twitter is @OonaghTweets </li></ul><ul><li>Twitter names start with the @ sign </li></ul>This is where you write messages Twitter recommends people to ‘follow’ based on your interests Twitter tells you what # conversations are popular now Here you can see who ‘follows’ (reads) your tweets, and who you ‘follow’
  13. 13. Tweeting for MAC <ul><li>Many arts organisations use Twitter in really exciting and interesting ways. MAC would love you to help them become as exciting as Tate, Natural History Museum and The Grand Opera House online </li></ul>
  14. 14. Tate & Twitter <ul><li>420,000 followers </li></ul><ul><li>‘ work of the week’ </li></ul><ul><li>‘ Weather forecast’ </li></ul><ul><li>‘ Tate Debate’ </li></ul>@Tate
  15. 15. <ul><li>It’s all about personality at the NHM </li></ul>Natural History Museum @NHM_MusMgr
  16. 16. Grand Opera House <ul><li>3,273 followers </li></ul><ul><li>Lots of exciting promotions means that they are talked about </li></ul><ul><li>One competition made them the most talked about thing on Twitter in Belfast </li></ul>@GrandOperaHouse
  17. 17. Volunteers will be the face and voice of MAC <ul><li>In gallery and online volunteers will be helping create engaging and exciting experiences. </li></ul><ul><li>Social media provides volunteers with a really exciting opportunity to talk to a broad range of visitors before and after a visit. It provides volunteers with the opportunity to embed MAC into the communities in which they are interested in be that #tweetni #arts #savelibaries #theatre #education </li></ul>
  18. 18. Can you help MAC? <ul><li>could you answer visitor tweets in a light hearted and humorous way? </li></ul><ul><li>Would you like to host a MAC debate? </li></ul><ul><li>Run a photography competition </li></ul><ul><li>Or teach visitors some interesting facts about art and artists </li></ul><ul><li>Review exhibitions, or recommend events? </li></ul>
  19. 19. Thank You