Twitter in hotel marketing

1,000 views

Published on

This is a presentation about Twitter and how to use it in hotel marketing.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,000
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
12
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Twitter in hotel marketing

  1. 1. presented by: Denise Maik Nina O.
  2. 2. Twitter
  3. 3. Twitter Definition: Twitter is a public and chargeless System, which can be seen as a blog. That is microblogging, this means blogging in a tiny form.
  4. 4. first impression & technical backgrounds <ul><li>The registration takes a lot of time </li></ul><ul><ul><li>Avatar (photo), Name, Location, Web-link, Biography, Background </li></ul></ul><ul><li>High timefactor </li></ul><ul><li>Many information </li></ul>
  5. 5. Twitterwords <ul><li>Timeline -> is a term that is used Twitter to see a collection of tweets in the order in which they were tweeting to describe. </li></ul><ul><li>Follower -> is the discribtion of the „friends“ you have on Twitter </li></ul><ul><li>Tweet -> it is comparable with a post (message) , so you „post“ it on Twitter and your friends can see and read it. </li></ul><ul><li>Twittern -> A Tweed is short message of 140 letters, and if you answer on a follower you have a short conversation. You can interchange the most important information </li></ul>
  6. 6. Twitterwords II <ul><li>Retweet -> is the answer of a tweet with 140 letters </li></ul><ul><li>@-Symbol -> you can link someone in your tweet (@NinaOsselmann). After that the person you´ve linked is connected to your message (tweet). </li></ul><ul><li>Direct Messages (DMs) -> there one can use more than 140 letters, but it is not in the timeline. Direct Messages is a private message to your friend. </li></ul>
  7. 7. Fill in your realname Fill in your user name That is yo ur „twittername“ How to create a twitteraccount Push the button and the world begin…
  8. 8. Reasons to use Twitter <ul><li>Marketing tool </li></ul><ul><ul><li>Your followers can read your new information </li></ul></ul><ul><li>Hotels and Twitter: </li></ul><ul><ul><li>E.g. room renovation, all potential guest </li></ul></ul><ul><li>targed Advertising </li></ul><ul><li>„ be up to date“ </li></ul>
  9. 9. Differences Between Facebook & Twitter <ul><li>Facebook </li></ul><ul><li>post </li></ul><ul><li>Private profils </li></ul><ul><li>Parties invitation </li></ul><ul><li>Twitter </li></ul><ul><li>Retweed </li></ul><ul><li>Less private profils </li></ul><ul><li>No real communication </li></ul><ul><li>No friends only follower </li></ul>
  10. 10. Between Facebook & Twitter <ul><li>Facebook = Communications network </li></ul><ul><li>Twitter = Information network </li></ul>
  11. 11. Twitterword for friend List of the Top 100 Twitteruser (Hotels) Here one can see, that many hotels uses Twitter everytime and tweet serveral time
  12. 12. This is a tweet and one can see the fast communication on the basis of the posts
  13. 13. Advantages & Risks <ul><li>fast communication </li></ul><ul><li>connection in Realtime </li></ul><ul><li>merchandise their products </li></ul><ul><li>Twitter on mobilephone (be connected everywhere in the world) </li></ul><ul><li>image update in your company </li></ul><ul><li>your account can be hacked </li></ul><ul><li>danger to fall into oblivian </li></ul>

×