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Select a product or service that is marketed in the U.S. and in
another country. Based on your knowledge and experience, as
well as research, describe how the product is positioned
differently in the U.S. versus the other country. Explain two
cultural and two noncultural reasons for the difference in
positioning.

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  • 1. Select a product or service that is marketed in the U.S. and in another country. Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning.