2. In this day and age there is a growing demand by
consumers for products that stand for something. With
the economy in crisis, Global warming on the rise, and
natural disasters happening all around us, the humane
need to be connected to something greater is evident.
People more and more are feeling the need to give back
to their communities. To take part in something that is
greater than themselves, a soulful connection,
something that brings meaning into their lives. With the
non-stop hustle and bustle lifestyle, that seems to be the
norm for many, purchasing power becomes key in
expression.
donderdag 12 juli 2012
3. Solution
Give consumers the opportunity to be apart of something
greater, by giving their purchasing power at even the lowest
level meaning. Allowing their favorite and most trusted
brands the opportunity to market their Social Responsibility
directly through their products.
donderdag 12 juli 2012
4. Obrigada Group is a global
cause Marketing/Branding firm
that works organically with
companies create authentic
solutions for organizations that Obrigada
gain commercial awareness, Group
customer engagement, and profit
through Socially Responsible
campaigns and brand
partnerships.
donderdag 12 juli 2012
5. Mission
To further ignite the trend of
Humanity through feel good
opportunities.
donderdag 12 juli 2012
6. Areas in Uniting
✤ Business profit, and Social
Responsibility
✤ Consumers with Corporate
Success
✤ The roles between Organizational
practices and customers and
employees
✤ Countries across the world
✤ Social Divides
✤ Hearts and Minds
✤ Each other
donderdag 12 juli 2012
7. One of the best ways to
win hearts and minds
is to do good.
✤ According to Cone’s Cause
Evaluation Study, 88% of
Americans say it is acceptable
for companies to involve a
cause or issue in their
marketing.
✤ This record number represents a 33% increase since Cone began measuring in 1993.
donderdag 12 juli 2012
8. A full 85% of
consumers have a
more positive image
of a product or
company when it
supports a cause they
care about.
donderdag 12 juli 2012
9. 90% of consumers want companies
to tell them the ways they are
supporting causes.
donderdag 12 juli 2012
10. ✤ 75% of consumers reported that it was
“important for companies to be ‘socially
responsible.’”
✤ Penn Schoen Berland, Landor and Burson-Marsteller today released their 2010 Corporate Social Responsibility Perception study
donderdag 12 juli 2012
11. Despite tough economic times,
38 % of respondents still plan to spend the same or
more for products and services from Socially
Responsible Companies.
donderdag 12 juli 2012
12. 70% are willing to pay more for a
$100 product from a company they
regard as responsible.
donderdag 12 juli 2012
13. A Whopping 72% say they will make some
sacrifices in their spending or in their salary to
support social responsibility.
donderdag 12 juli 2012
14. “ People have enough to live, but nothing to
live for: They have the means, but no
meaning”
-Victor Frankl author ‘A Mans Search For Meaning’
written after surviving Auschwitz
donderdag 12 juli 2012
15. Uniting with
Customers&Employees
donderdag 12 juli 2012
16. Build trust with your
employees, and customers
through advantageous
socially responsible
campaigns brand
partnerships.
donderdag 12 juli 2012
17. 70% of Respondents to British think tank
Roffey Park’s annual management survey said they
wanted their working lives to be more meaningful.
D. Pink A Whole New Mind P224
donderdag 12 juli 2012
18. According to the Watson Wyatt
WorkUSA 2002 study, companies
with high-trust levels out
preform companies with low-
trust levels by 186 percent.
The total return to
shareholders is almost
three times higher at
high-trust companies.
donderdag 12 juli 2012
19. Loyalty
“Your customers and
employees are going to have an
emotional experience because
of their contact with your
organization, whether you like
it or not. Your responsibility-
and challenge- is to provide
them with the kind of
emotional connection that will
inspire Loyalty.”
-Scott McKain
author. All business is show Business
donderdag 12 juli 2012
20. Our Model fuses together a
Solution Shop, and a
Value-Adding Process
Model.
donderdag 12 juli 2012
21. Solution Value-Adding
Shop process business
Our Experts draw Provide high-volume,
upon intuition and scaled products and
Customer Value problem- solving services to fulfill more
Proposition skills to analyze pattern recognition and
rules-based jobs-to-be-
problems and then
recommend solutions done at lower cost
Fee for outcome, lower
Fee for service, high margins, low overhead,
Profit formula margin, high overhead, high resource velocity,
low resource velocity scale
Predictable processes,!
People and knowledge integrated systems,
Key Resources manufacturing
+Processes
donderdag 12 juli 2012
22. Rich Karlgaard
Publisher of Forbes Magazine
Says this is the next cycle of business-
“Meaning. Purpose. Deep Life Experience. Use whatever word or
phrase you like, but know that consumer desire for these
qualities is on the rise. Remember your Abraham Maslow, and
your Viktor Frankl. Bet your business on it”
donderdag 12 juli 2012
