Engaging Employees in the Company's Sustainability

ENGAGING EMPLOYEES
In The Company’s Sustainability

SSC White Paper

Engaging Employees in the
Company’s Sustainability

The benefits that come from greening
your business go beyond simply feeling
good, indeed tangible benefits result.
Greener behavior reduces costs associated
with energy consumption, waste disposal,
and paper use. Customers will also
respect a company with green initiatives.

The key to integrating sustainability into
your company’s bottom line is to get
everyone involved, especially employees.

www.sustainabilityconsulting.com
Copyright © 2012, Strategic Sustainability Consulting. All rights reserved.


This presentation provides a summary of the white paper Engaging
Employees in the Company’s Sustainability, which goes through five
steps to head your company in a sustainable direction, each step
exploring how to successfully integrate sustainability into your bottom
line.



By the end of reading this white paper you should
be able to answer the following questions:
 How do I assess my company’s environmental impacts?
 How do I gauge my employees’ awareness?
 What can I do to education my employees about the
environment?
 How do I create my company’s sustainability plan?
 Where do employees help in creating the company’s
sustainability plan?
 How do I successfully engage my employees in the
plan?

Download this complimentary white paper to learn
more!


The Five Steps:

1. Assess the organization’s
awareness and impact
2. Educate employees
3. Create a sustainable strategy
4. Set the plan in motion
5. Review the company’s progress


Step One:
Assess Your Company’s Impact


Before you can begin to plan a specific way to
green your business, you have to know both
your company's impact on the environment
and level of environmental awareness.



 Measure Your Impact
 Calculate your carbon
footprint
 Go even further and get a
green audit
 SSC can help!
 A green audit can pinpoint
where specifically your
company is being wasteful



 Assess Your Employees
 A survey can reveal your employees level of awareness,
and interpret their attitude and actions.
 A survey also reveals groups existing within your
company.
 Ask questions such as:
 Do you think your organization is addressing environmental
impacts?
 Which activities have you participated in that can be
considered green?
 For a full survey download Engaging Employees here!


Educate Employees

Before creating a sustainability plan it is important to
make sure that employees understand the reasons behind
your company’s going green, or they may not feel the
need to jump onboard with a sustainability plan.


Educate Employees

 Provide information on global
warming and energy use though:
 Discussions

 Posters
Use a variety of
 Lectures
methods. After all,
 Newsletters different people learn
 Memos in different ways.
 Statistics

 Multimedia Presentations


Educate Employees

 Present information that is:
 Relevant
 Dramatic and vivid
 Loss focused
 Credible

 Allow social diffusion
 Your company’s green team
should encourage green talk
throughout the office


Step Three:
Building the Sustainability Plan


By looking back at your initial assessment of
the company’s impact, you can now begin to
gather employees who are interested in going
green and brainstorm ideas to do so.



Take all employee suggestions
and determine your company’s
goals. Then ask yourself if a goal
moves your company in the right
direction, if it is flexible, if it
makes business sense, and if
there will be a quick return on
investment.

Once you have a list of goals your
company wants to pursue, you
can begin to create action steps to
pursue said goal.



Follow a Framework
Keep in mind that you want to
incorporate the plan into your
company’s vision.

Review
Feedback
Involve All
and Revise
Create Employees
Goal Limits (Even those
Make not on your
Deadlines green team!)

List
Actions


Step Four:
Put the Plan Into Action

Put the Plan into Action

Once your company enacts its sustainability plan, the
responsibility to accomplish many goals falls onto the
shoulders of the employees. Without a change in their
behavior, the plan will remain stagnant and no greening will
occur. But there are methods to keep the highest number
possible of employees engaged, lets explore!


Methods of Engaging Employees

Commitments Prompts Feedback Incentives
•Asking employees •Establish behavior •Employees can •Incentives motivate
to pledge that they as being a norm track progress individuals to act a
will act a certain •Create clear though feedback certain way to gain
way prompt messages •Keep public charts a reward
•Can be written or •Emphasize the on individual and •Can be monetary
verbal benefits of office progress •Public recognition
•Public pledges are performing a •Encourage friendly is another popular
highly effective certain sustainable competition incentive
behavior among employees

Download the entire white paper, “Engaging Employees in the Company’s
Sustainability” to learn more.


Step Five:
Review Your Company’s Progress


The sustainability plan your company has now
implemented must be reviewed regularly to ensure it
being continually, if not increasingly, effective.



Reassess your company’s
energy use and carbon
footprint to reveal changes
that have occurred because of
your plan.

Reevaluate employee
knowledge and attitude as well
to see your widespread
impact.



Don’t be afraid to make
changes to and revise
your sustainability plan.
These constant updates
will ensure that your
business is running at its
utmost efficiency.


The Bottom Line

While a sustainability plan can only be enacted by those at the
top of the business ladder, its effectiveness lies in the
employees who chose to behave as ecofriendly individuals.
Thus, engaging every member of your business is essential in
achieving sustainability.



Once you have downloaded the white paper Engaging Employees in
the Company’s Sustainability, you will have the opportunity to learn
more on tracking sustainability progress, building green teams, green
planning, and much more!


Download this complimentary white paper in it’s
entirety by visiting the SSC website today:
Engaging Employees in the Company’s Sustainability

What are your thoughts? Join the
conversation on twitter @jenniferwoofter!

Engaging Employees in the Company's Sustainability

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