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- 1. DIFFERENT TOOLS OF PUBLIC RELATIONS By : Manohar N Assistant Professor Department Of Journalism Government First Grade College K R Pete 1 malnadmanohar@gmail.com
- 2. What is Public Relations(PR)? • According to British Institute of Public Relations(BIPR), Public Relations means “A deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its ‘public’.” • According to International Public Relations Association- “Public relations is a decision-making management practice tasked with building relationships and interests between organisations and their publics based on the delivery of information through trusted and ethical communication methods.” 2 malnadmanohar@gmail.com
- 5. • Newspapers- through newspapers and publications many information are able to reach external publics of the organisation. • Radio- Special announcements in radio channels both public and private work as the medium of communication for PR especially in rural areas. 5 malnadmanohar@gmail.com
- 6. • Television- with its reach and impact in a country like India, TV is considered as most influential medium of Mass communication and Public Relations. • Magazines- are an important medium for product news, feature stories and pictorial publicity. 6 malnadmanohar@gmail.com
- 7. Films/ Movies- Films are very powerful medium of PR, as a medium of communication, instruction, education, entertainment, marketing, research, public relations etc. 7 malnadmanohar@gmail.com
- 8. Traditional Media The traditional media have played a very important role in addressing many social issues. In developing countries where illiteracy is widespread and communication is scanty, the folk media assumes greater importance. 8 malnadmanohar@gmail.com
- 9. malnadmanohar@gmail.com 9 Internal media House Journals Bulletin Boards Annual Reports Printed literature
- 10. • House Journals- are one of the most effective tools that organisations can use to communicate with their employees. It is a periodical publication which tries to establish regular communication between an organisation and its employees and other public. • Bulletin boards- organisations regularly publish many important notices, orders, circulars for the employees of organizations on a display board known as bulletin boards. • Annual reports- it is the most important and essential document of any organisation which helps to communicate the financial status of the company to its stakeholders. • Printed literature- Some organisations publish printed literature for the regarding use of product which usually consists of pictorial demo and instructions. malnadmanohar@gmail.com 10
- 11. malnadmanohar@gmail.com Media Relations Press Conference Press Release Press Tours Exhibitions
- 12. • Press conferences- are traditional method of giving out information by use of direct or ‘face to face’ communication technique. • Press Releases- the usual way of issuing information to the press is by writing a press release. Press releases are a traditional method of handing our information and is popular tool among PR professionals. • Press Tour- several times organizations invite journalists to visit their production houses/manufacturing branches of the organization, which enables them to provide first hand experiences to the media professionals. • Exhibitions- are an important medium to promote organisation’s products and services, it also offers an excellent opportunity to connect with prospective consumers, dealers and media professionals. malnadmanohar@gmail.com 12
- 13. Community Relations • A community is a group of people, who live in the same place, share the same government and have a common cultural and historical heritage . The people who live in a community and the institutions that serve them are mutually dependent. The people cannot enjoy a good life without the institutions, that is called community relations. The objectives of community relations of a company are: • To inform company about company's policies operations and problems. • To answer criticism and repel attracts by local pressure group. • To promote the welfare of a community. • To inform employees connected with the company. malnadmanohar@gmail.com 13
- 14. Government Relations • The function of PR in government is essentially non- political. PR in government department has two main tasks- • To give regular information on policy plan and activities and achievements of the departments. • To inform and educate the public on legislation, regulations and all matters that effect the daily life of citizens malnadmanohar@gmail.com 14
- 15. • Using photograph as PR tool- photographs and illustrations are and important aid to public relations. The first point to appreciate is that photographs reduce boredom. It has definitely edge over the printed matter. It has newsworthiness even for the illiterates. • Working with influential groups- an influential group may consist simply of the leaders of a community or it may be any one or combination of organization. Every service club, women's group, political party, labour union, civic organisation, welfare body, veterans org. schools are a medium of communication are the influential groups. • Using advertising for PR communication- advertising is also very effective medium of communication. Traditionally, organisations have used advertising to sell products but lately, firms use advertisements for purposes other than product promotion. Public relations advertising focused on the general image of the company wished to convey and the public issues it wished to confront. malnadmanohar@gmail.com 15
- 16. Other Publicity tools Leaflets Stickers Direct Mail malnadmanohar@gmail.com 16
- 18. 18 malnadmanohar@gmail.com By : Manohar N Assistant Professor Department Of Journalism Government First Grade College KR Pete Email: malnadmanohar@gmail.com