IE Application

1. IE Business School Application
By: Adeliyi Olutomiwa
May 2015
J. How do you imagine social
interaction within 10 years,
taking into consideration the
impact of technology on
human relations?

2. Social Interactions as it is today!
Social Networks have changed the way we interact . Our lives as humans has never
remained the same since the advent of social networking sites such as facebook, twitter,
LinkedIn among others.

3. The latest figures from Facebook suggest that the
number of people actively using social media each
month has now passed the 2 billion mark. More than
half of these use Facebook each month.

4. Beyond the social media stats, it’s equally exciting to report that more than half the
planet now owns a mobile phone, with unique users now exceeding 3.6 billion.
Globally active mobile subscriptions now exceed 7.1 billion, suggesting that the average
phone owner maintains almost 2 active subscriptions.

5. Implications for us today
Benefits for Individuals
Social networks provide several benefits and opportunities for
individuals such as;
 Receiving moral and financial support from like-minded individuals;
 Seeking assistance and answers to questions on general life issues;
 Making or receiving advice on career or personal issues;
 World wide opportunity for finding romance and happiness;
 Limitless job opportunities.

6. Implications for us today
Benefits for Businesses
Social networks provide several benefits and opportunities for businesses
such as;
 helps find new customers and expand your audience;
 Improve market intelligence and get ahead of your competitors;
 Generate more sales;
 Increase brand awareness;
 Reduced Marketing Expenses;
 Strengthen Customer Loyalty.

11. Distance and location will no longer be an hindrance for marriage ceremonies to be
conducted. Such ceremonies will be conducted between individual in separate countries by a
priest at the world’s end!
The preferred priest is in Hawaii, the husband is in Nigeria and the wife is in Tokyo.