Most of Okay Go's music videos are conceptual rather than narrative, based around a single idea like dancing or using props. Their early videos from 2009-2010 featured dancing in a single location but became more complex over time, incorporating multiple ideas and themes within each video. They choose this conceptual style to stand out from traditional narrative videos and engage audiences with something original and memorable.

1. Okay Go - Case Study
Are theirvideosare mostlyperformance,narrative orconceptual?
- Most of theirvideosare basedaroundone ideaE.g.Dancing,Umbrellas,Illusions.This
therefore makesthe videosmore conceptual howevertheyare all performingmakingthe
videosahybridof performance andconceptual.
What has happenedtotheirvideos overtime?
- From the 2009 video‘Here itgoesagain’to2010 the videoswere basedarounddancingand
one singulartheme andlocation.These include the videoscalled‘EndLove’and‘A Million
Ways’.Theyare all verysimilarandmix bothconceptual andperformance.Thistheme is
continuedintomore recentyearswhere the musicvideosare still conceptualand
performance buttheyare more complex andhave more ideaswithinthem.
Such as in2012 theydida videoinsideacar called‘Needing/Getting’.Theyuseddifferent
instrumentstoshowthe instrumentalof the song. Thiswasa more complex ideathanjust
the dancing.Thisis alsoshownin2014 where the twovideosare more complex anduse
more ideasandthemeswithinthem.
Why doyou thinktheychoose tomake videoslike this?
- Because itis differentanddivertsawayfromthe classicnarrative type video.Itmeans
people are more likelytorememberthe videoanditissomethingwhichmakesthemstand
out.It is more original andtherefore engagesthe audience.Theyare alsoeasiertomake as
theyare lesscomplex (2009).Howeverinrecenttimestheyare more complex anduse more
people andideashowevertheyare more interesting.