2. MOD’S Mod (from modernist) is a subculture that originated in London, England in the late 1950s and peaked in the early-to-mid 1960s. The Mod culture created anamosity between the clashing of two different cultures, the mods, and the rockers. Significant elements of the mod subculture include: fashion (often tailor-made suits); pop music, including African American soul, Jamaican ska, and British beat music and R&B; and Italian motor scooters. The original mod scene was also associated with amphetamine-fuelled all-night dancing at clubs. From the mid-to-late 1960s onwards, the mass media often used the term mod in a wider sense to describe anything that was believed to be popular, fashionable or modern.
3. Music... The original mods began listening to the "sophisticated smoother modern jazz" of Dave Brubeck and the Modern Jazz Quartet." They became “clothes obsessed, cool, and dedicated to R&B and their own dances." Although the Beatles dressed "mod" in their early years, their beat music was not popular among mods, who tended to prefer R&B based bands like Small Faces, The Kinks, The Yardbirds and particularly The Who.
4. Fashion The youths of the early 1960s were one of the first generations that did not have to contribute their money from after-school jobs to the family finances. As mod teens and young adults began using their disposable income to buy stylish clothes, the first youth-targeted boutique clothing stores opened in London in the Carnaby Street and Kings Road districts. Two youth subcultures helped pave the way for mod fashion by breaking new ground; the beatniks, with their bohemian image of berets and black turtlenecks, and the Teddy Boys, from which mod fashion inherited its narcissistic and fastidious fashion tendencies and the immaculate dandy look. The Teddy Boys paved the way for making male interest in fashion socially acceptable, because prior to the Teddy Boys, male interest in fashion in Britain was mostly associated with the underground homosexual subculture's flamboyant dressing style.
5. Clashing of 2 subcultures As the Teddy Boy subculture faded in the early 1960s, it was replaced by two new youth subcultures: mods and rockers. While mods were seen as "effeminate, stuck-up, emulating the middle classes, aspiring to a competitive sophistication, snobbish, and phony", rockers were seen as "hopelessly naive, loutish, and scruffy“. Scholars debate how much contact the two groups had during the 1960s; while Dick Hebdige argues that mods and rockers had very little contact, because they tended to come from different regions of England (mods from London and rockers from more rural areas), and because they had "totally disparate goals and lifestyles".
