Ab

1. Social Media
Marketing
Trends
WHELTON SCHOOL OF MARKETING
How to create effective and
relevant content online

2. Things
to discuss
Key takeaways:
Exploring different channels
Where to start
Tips from the experts
Sample content
How brands work online

3. Making it
big online
Learn what people are
interested in social media.

4. Exploring
different
channels
You have the freedom
to choose your platform.
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.

5. Where
to start
Create your
brand's profile
Present your
product or service
Seek your
target audience

6. What happens offline
Start with an outline of topics and
identify highlights, which can be
applied to whatever subject you plan
on discussing.
You can then organize them into your
introduction, your main content, and
your conclusion. Remember to keep
your presentation easy-to-read.
What happens online
Create different types of posts
appealing to different audience gorups.
Discuss their problems, offer solutions
and a probable Call to action for them
to connect with your offerings.

7. 75%
The biggest startups allocate
to social media marketing

8. Entice your audience with stunning visuals.
Good
design
matters

9. Examples of eye-catching content

10. What your company does
What makes you unique
Why your team is amazing
Why should people support you
Your Template to craft social media
strategy

11. Show people how you started
Go back
to your roots

12. Successful
companies are
consistent
Nailing down a schedule
Answering questions
immediately
Interacting with
followers

13. Making
the most
out of the
internet
Take advantage
of the tools available.
Social media channels
Automated customer service
Seamless ecommerce platform
Analytic tools and reporting
Tailor-made user recommendations

14. Adapt to different
platforms
See how
other
profiles are
created
Gauge the
audience's
tastes and
preferences
Build a
profile apt
for
that
specific
platform
01 02 03

15. How great brands deal with consumers
Interact
with followers
Quick response
to inquiries
Swift order taking
and assistance
Swift order taking
and assistance
Delivering
on promises
Keeping the
customers
delighted

16. Where brands start
Facebook
Instagram

17. Choosing
photos
& creating
designs
Writing
effective
copy
Uploading
content
Connecting
with
followers
Choosing
testimonial
s
How brands
work online

18. The best marketing
doesn't feel like marketing.
Tom Fishburne

19. Sample
Structure of
Idea Map for
you

20. Add a main topic
Add a related idea
Add a related idea
Add a related idea
Add a related idea
Add more sub-ideas
Add more sub-ideas
Add even more
sub-ideas
Add even more
sub-ideas
Add more sub-ideas
Add more sub-ideas
Add more sub-ideas
Add even more
sub-ideas
Add even more
sub-ideas
Collaborate on
a Whiteboard