BeechwoodEnhanced Reader discovery Rob Lloyd & James Cook       Casper team
BeechwoodOld English boc "book, writing, any written document,"traditionally from Proto-Germanic *bokiz "beech" (cf. Germa...
London, reporting in...•   Inception•   Design workshop•   Lightweight user research•   Literature review•   Personas•   S...
How we work...
How we work...
How we work...
How we work...
How we work...                                       Jeff Gothelf on Lean UX        http://uie.com/brainsparks/2012/01/20/j...
Design workshop
Design workshop
Design workshop
Hypothesis“Digital textbooks? Oh, well that means tablets then...”
User research
User research  University College London& London School of Economics• Laptops, not tablets (physical keyboard, expense)• T...
Expert researchDr. Paul Marshall, UCL Interaction Centre
Expert research Dr. Paul Marshall, UCL lecturer• Tablet ownership influenced by academic discipline• Emotional anchor to p...
Product ReactionUser research CardsDr. Paul Marshall, UCL lecturer               •   Lorem ipsum               •   Dolor s...
Studying with a textbook...
Studying with a computer or mobile device...
Hypothesis 1“We believe that digital textbooks are principally consumed via laptops, and thus are our primary window”
Literature reviewStudents to eTextbooks: No Thanks                         Student Attitudes and Behaviours Towards Digita...
Literature review Student Attitudes and Behaviours Towards Digital Textbooks Jun 2011• “Students have become more receptiv...
Literature reviewStudent Attitudes and Behaviours Towards Digital TextbooksJun 2011Factors cited for decreasing the desira...
Literature reviewStudent Attitudes and Behaviours Towards Digital TextbooksJun 2011Factors cited for increasing the desira...
Literature review Student Attitudes and Behaviours Towards Digital Textbooks Jun 2011• “The major factors observed in this...
Literature review The Surprising Foil to Online Education: Why Students Won’t Give Up Paper Textbooks Fall 2012• “Most stu...
Literature reviewThe Surprising Foil to Online Education:Why Students Won’t Give Up Paper TextbooksFall 2012Paper...   • e...
Literature reviewThe Surprising Foil to Online Education:Why Students Won’t Give Up Paper TextbooksFall 2012“Amazon and Ap...
Literature reviewThe Surprising Foil to Online Education:Why Students Won’t Give Up Paper TextbooksFall 2012“Universities ...
Literature review The Engaged Reader: A human-centred evaluation of ebook user experience Jan 2013• “In their own usabilit...
Literature review The Engaged Reader: A human-centred evaluation of ebook user experience Jan 2013• “Reading is an emotive...
Potential features•   Interactive graphs•   Hyperlinked footnotes•   Save as PDF with annotations•   Collaborative & share...
Hypothesis 2“We believe that digital textbooks enhance a student’s learning experience when viewed as an extension of (and...
Personas
Personas    Xing                     Benjamin                Natasha    The Enthusiast            The Agnostic           T...
Analytics            SpringerLink / desktop screen sizes
Analytics            SpringerLink / mobile screen sizes
Analytics            SpringerLink / mobile operating systems
Analytics            SpringerLink / mobile visits by device, 2013
Analytics            SpringerLink / mobile visits
Market
Hypothesis 3“We believe that digital textbooks will be increasingly consumed via tablets, and will design to support this”
Qualaroo           How would you prefer to read an online textbook?           How would you prefer to read an online textb...
Qualaroo           Would you like to download every chapter in this book at once?           Would you like to download eve...
Reference devices
Design principles
User flows
Concept wireframe
Design values
Branding
Branding
Initial story map
What’s next?•   Goals & scenarios•   Story estimation•   Competitor analysis•   Wireframing•   Prototype build•   Visual d...
Unknowns...•   Measurable success criteria? e.g. build in metrics•   DRM controls? e.g. Printing / Save as .pdf / Download...
Any Questions?     Slides at     http://goo.gl/nOHFm
Upcoming SlideShare
Loading in …5
×

Enhanced reader

485 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
485
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Enhanced reader

  1. 1. BeechwoodEnhanced Reader discovery Rob Lloyd & James Cook Casper team
  2. 2. BeechwoodOld English boc "book, writing, any written document,"traditionally from Proto-Germanic *bokiz "beech" (cf. German Buch "book" Buche "beech;")
  3. 3. London, reporting in...• Inception• Design workshop• Lightweight user research• Literature review• Personas• SpringerLink statistics• Reference devices• Design principles• Concept wireframe• Unknowns
  4. 4. How we work...
  5. 5. How we work...
  6. 6. How we work...
  7. 7. How we work...
  8. 8. How we work... Jeff Gothelf on Lean UX http://uie.com/brainsparks/2012/01/20/jeff-gothelf-lean-ux-getting-out-of-the-deliverables-business
  9. 9. Design workshop
  10. 10. Design workshop
  11. 11. Design workshop
  12. 12. Hypothesis“Digital textbooks? Oh, well that means tablets then...”
  13. 13. User research
  14. 14. User research University College London& London School of Economics• Laptops, not tablets (physical keyboard, expense)• Textbooks consumed at chapter-level (dip-in and reference for a lecture)• Tangible benefits of paper (speed, navigation, annotation)• Resent textbook expense• Unclear on definition of ‘eBook’• Copy & Paste, Printing, and PDFs considered important• Frustration at existing Readers• Digital screens cause fatigue; Books are easier to concentrate• Digital content considered good for portability, convenience, environment, backup• Search and Annotations Export considered important
  15. 15. Expert researchDr. Paul Marshall, UCL Interaction Centre
  16. 16. Expert research Dr. Paul Marshall, UCL lecturer• Tablet ownership influenced by academic discipline• Emotional anchor to paper-based books• “Don’t replicate paper, offer something new” – Beyond Being There (1992)• “You can’t skim with digital. You can search - if you know what you’re looking for”• Students have complex workflows for getting content where they want it• How can annotations support offline behaviours?• Issues with rich media content are relevance and cost to produce• “A student is the sum of their cognitive network ...but unplug them and they’re helpless” – Andy Clark• “A lot of academic textbooks are moving to subscription models”
  17. 17. Product ReactionUser research CardsDr. Paul Marshall, UCL lecturer • Lorem ipsum • Dolor sit amet • Consectetur • Adipiscing elit.
  18. 18. Studying with a textbook...
  19. 19. Studying with a computer or mobile device...
  20. 20. Hypothesis 1“We believe that digital textbooks are principally consumed via laptops, and thus are our primary window”
  21. 21. Literature reviewStudents to eTextbooks: No Thanks Student Attitudes and Behaviours Towards Digital Textbooks The Surprising Foil to Online Eduction: Why Students Wont Give Up Paper TextbooksFor Many Students, Print is Still King Digital Publishing in Europe: A Focus on France, Germany, Italy and SpainAnother Study Points to Advantages of Printed Textbooks One World Publishing, Brought to You by the InternetThe Object Formerly Known as the Textbook Beyond the Web: TEI, the Digital Library, and the eBook Revolution Listen to the Music: Lessons for Publishers from Record Labels Digital Debut DecadeeTextbooks Flunk an Early Test In from the Edge: The Progressive Evolution of Publishing in the Age of Digital AbundanceStudents Get Savvier About Textbook Buying The Engaged Reader: A Human-centred Evaluation of eBook User Experience Improving the Usability of the User Interface for a Digital Textbook Platform for Elementary-school Students Appearance and Functionality of Electronic Books: Lessons from the Visual Book and Hyper-Textbook projects NOVeLLA: A Multi-modal Electronic Book Reader with Visual and Auditory Interfaces Trade Book Publishing in Germany: Summary Report for 2011 Digital Object Identifiers for eBooks: What are we Identifying? How Digital Content Resellers are Impacting Trade Book Publishing Electronic Books: How Digital Devices and Supplementary New Technologies are Changing the Face of the Publishing Industry Books, Bytes and Business: The Promise of Digital Publishing Business Model Sustainability in Book Publishing Electronic Books in the 2003-2005 Period: Some Reflections on Their Apparent Potential and Actual Development Electronic Books: How Digital Devices and Supplementary New Technologies are Changing the Face of the Publishing Industry Print-on-Demand or Short Run Digital Printing: A New Technology for Publishers Impacting Forces on eBook Business Models Development The Development and Future of the Japanese eBook Market Overview of the Spanish eBook Market
  22. 22. Literature review Student Attitudes and Behaviours Towards Digital Textbooks Jun 2011• “Students have become more receptive to digital textbooks”• “However they do not currently see their laptop or computer as a replacement for the textbook. They do see value in having their textbook available digitally on the computer for research.”• “The picture is quite different for tablets or eReaders. The students demonstrated a willingness to use the textbook on an eReader as their primary or secondary textbook.”
  23. 23. Literature reviewStudent Attitudes and Behaviours Towards Digital TextbooksJun 2011Factors cited for decreasing the desirability of the eTextbooksover paper textbooks included: • enable easier concentration than digital readers (i.e. there are less distractions in a paper textbook) • provide a greater ability to comprehend the content • are personal preference for many students
  24. 24. Literature reviewStudent Attitudes and Behaviours Towards Digital TextbooksJun 2011Factors cited for increasing the desirability of the eTextbooksover paper textbooks included: • provide greater convenience and portability • are lower cost; less expensive than paper textbook • offer a valuable ability to conduct search of the content • are appropriate media and desired by the “Y” generation
  25. 25. Literature review Student Attitudes and Behaviours Towards Digital Textbooks Jun 2011• “The major factors observed in this study that are driving student acceptance of the digital textbooks in the classroom are economics (i.e. cost) and students perceived impact of the devices on their learning. One last major driving force of the use of digital textbooks in the classroom is whether they are assigned and recommended by the instructor.”
  26. 26. Literature review The Surprising Foil to Online Education: Why Students Won’t Give Up Paper Textbooks Fall 2012• “Most students reiterating their preference for paper textbooks”• “Resistance to replacing paper textbooks with e-textbooks and an ongoing desire to print electronic content suggests paper-based information better serves students’ needs in educational context”• “Students perceive paper textbooks as the best format for extended reading and studying and for locating information. Students believe that they learn more when studying from paper textbooks. Moreover, paper textbooks allow students to manage content in whatever way they wish to study the material...”
  27. 27. Literature reviewThe Surprising Foil to Online Education:Why Students Won’t Give Up Paper TextbooksFall 2012Paper... • easier to highlight • easier to identify their page location • comprehension is higher when reading from paper than online, paper documentation is preferred for more complex tasks • ongoing desire to be able to print electronic content • reduced readability, document navigation difficulties, and increased eye fatigue • Inaccessibility to software or hardware; Data’s availability via the Internet • too much scrolling and shifting of displays • search features deliver too much content
  28. 28. Literature reviewThe Surprising Foil to Online Education:Why Students Won’t Give Up Paper TextbooksFall 2012“Amazon and Apple targeted the lucrative educationaltextbook market , running pilot projects with selecteduniversities using their devices as repositories for course content(Damast, 2010). Overall, the trials generated mixed results(Kennedy, Judd, Churchward, Gray & Krause, 2008; Prenksy,2001) with most students reiterating their preference forpaper textbooks.”
  29. 29. Literature reviewThe Surprising Foil to Online Education:Why Students Won’t Give Up Paper TextbooksFall 2012“Universities will continue to promote the use of digitalcontent. Consequently, students must develop the learning andstudy skills if they wish to achieve academic success when usinge-textbooks as part of their learning and studying process.Therefore, a need exists for educators and e-textbook developersto develop better tools and strategies for seamlesslyintegrating the functions and benefits of paper textbookswithin e-textbooks. As well, educators must teach studentshow to effectively use these devices for learning and studying.”
  30. 30. Literature review The Engaged Reader: A human-centred evaluation of ebook user experience Jan 2013• “In their own usability study, they conclude that the reading efficiency of an ebook was lower than that of a paper book and that reading on an electronic medium causes significantly higher eye fatigue.”
  31. 31. Literature review The Engaged Reader: A human-centred evaluation of ebook user experience Jan 2013• “Reading is an emotive subject and books are a nostalgic medium. In a generation that is driven by technological development, this study believes that the preference for books is a firmly embedded opinion and is difficult to change. Paper- based books are full of tradition and history, whilst the book reading experience is often formed in childhood. For these reasons, publishers and developers should place the emphasis on shifting opinion to the middle and encourage co-adoption of both ebook and paper-book.”
  32. 32. Potential features• Interactive graphs• Hyperlinked footnotes• Save as PDF with annotations• Collaborative & shared annotations• Text size and colour contrast• Make content available offline• Comments and ratings• User-submitted content• Social media sharing• Geo-aware content• Text-to-audio
  33. 33. Hypothesis 2“We believe that digital textbooks enhance a student’s learning experience when viewed as an extension of (and not rival to) paper-based textbooks”
  34. 34. Personas
  35. 35. Personas Xing Benjamin Natasha The Enthusiast The Agnostic The Skeptic “I’d rather everything “I don’t really care, “No thanks, I much digital...” whichever is most prefer books” useful”
  36. 36. Analytics SpringerLink / desktop screen sizes
  37. 37. Analytics SpringerLink / mobile screen sizes
  38. 38. Analytics SpringerLink / mobile operating systems
  39. 39. Analytics SpringerLink / mobile visits by device, 2013
  40. 40. Analytics SpringerLink / mobile visits
  41. 41. Market
  42. 42. Hypothesis 3“We believe that digital textbooks will be increasingly consumed via tablets, and will design to support this”
  43. 43. Qualaroo How would you prefer to read an online textbook? How would you prefer to read an online textbook?
  44. 44. Qualaroo Would you like to download every chapter in this book at once? Would you like to download every chapter in this book at once?
  45. 45. Reference devices
  46. 46. Design principles
  47. 47. User flows
  48. 48. Concept wireframe
  49. 49. Design values
  50. 50. Branding
  51. 51. Branding
  52. 52. Initial story map
  53. 53. What’s next?• Goals & scenarios• Story estimation• Competitor analysis• Wireframing• Prototype build• Visual design• Matthew Reynolds, UCL Library Services• Steve Paxia, Academic Textbook consultant• Nicholas Carr, technology and economics commentator• Luke Chircop, Markitup research team
  54. 54. Unknowns...• Measurable success criteria? e.g. build in metrics• DRM controls? e.g. Printing / Save as .pdf / Download .epub• Costs for appropriate enhanced content• Subscription vs. Purchase• Public sales channels• Simulating page numbers• Images @2x for Retina displays
  55. 55. Any Questions? Slides at http://goo.gl/nOHFm

×