ThoughtWorks
Colour&Gestalt
JAMESCOOK
THEPRINCIPLESOFVISUALCOMMUNICATION:
ANINTRODUCTIONTOGRAPHICDESIGN
ColourTheory
Hue pigment
Saturation intense vs. dull
Brightness light vs. dark
TheColourWheel
TheColourWheel
Primarycolours
Secondarycolours
Tertiarycolours
Complementarycolours
Analogouscolours
Subtractivecolours
Additivecolours
GestaltPsychology
Emergence
Reification
Multistability
Invariance
LawofClosure
LawofSimilarity
LawofProximity
LawofContinuity
LawofSymmetry
Wanttolearnmore?
http://designguyshow.blogspot.com
SearchmyThoughtWorksfordesignguypodclub
AnyQuestions?
http://slideshare.net/ohellojames
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Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design

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Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design

  1. 1. ThoughtWorks Colour&Gestalt JAMESCOOK THEPRINCIPLESOFVISUALCOMMUNICATION: ANINTRODUCTIONTOGRAPHICDESIGN
  2. 2. ColourTheory
  3. 3. Hue pigment
  4. 4. Saturation intense vs. dull
  5. 5. Brightness light vs. dark
  6. 6. TheColourWheel
  7. 7. TheColourWheel
  8. 8. Primarycolours
  9. 9. Secondarycolours
  10. 10. Tertiarycolours
  11. 11. Complementarycolours
  12. 12. Analogouscolours
  13. 13. Subtractivecolours
  14. 14. Additivecolours
  15. 15. GestaltPsychology
  16. 16. Emergence
  17. 17. Reification
  18. 18. Multistability
  19. 19. Invariance
  20. 20. LawofClosure
  21. 21. LawofSimilarity
  22. 22. LawofProximity
  23. 23. LawofContinuity
  24. 24. LawofSymmetry
  25. 25. Wanttolearnmore? http://designguyshow.blogspot.com SearchmyThoughtWorksfordesignguypodclub
  26. 26. AnyQuestions? http://slideshare.net/ohellojames SLIDESAT

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