1.
CONTINUOUS DESIGN
O R
H O W I L E A R N E D
T O L O V E U N C E R T A I N T Y
& S T O P D E S I G N I N G
E V E R Y T H I N G U P F R O N T
S O M E C A S E S T U D I E S
F R O M T H E T R E N C H E S

2.
THE ARTICLE WHICH
CHANGED MY LIFE

3.
THE NEW TOOLING

4.
CASE STUDY 1
C O N T E N T - D R I V E N D E S I G N

5.
CASE STUDIES 2A&B
I N T E R F A C E E V O L U T I O N

6.
CASE STUDY 3
F E A T U R E E V O L U T I O N

7.
The new term dates makes my life
so much easier – when I saw this I
was the happiest man alive.”
“
– Customer, University of Glasgow

8.
People before Pixel, Content before Composition
Design with, not for
Focus on the simplest solution first
Get from idea to working as fast as possible
Iterate in real time based on real observations
TAKEAWAYS

9.
https://linkedin.com/in/hellojames
DISCUSSION
James Cook
ThoughtWorks
https://slideshare.net/ohellojames