Fifty Fifty Executive Summary

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Executive Summary for FiftyFifty, a smart carpooling service that matches users based on personality in order to create loyalty with the service. It also has different revenue streams to support it.

- Created for Marketing Management Class URJC 2010 -

Published in: Investor Relations
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  • Workers blue and white collarNon working: non active and unemployedPotential Market of: 5,892,396
  • Universities: Near, inside, copying service
  • Fifty Fifty Executive Summary

    1. 1. Executive Overview<br />Esteban Tapia • Javier Valera •Olimpiu Capra • José Frutos Mancha<br />
    2. 2. Commuting<br />Executive Summary<br />1<br />20,636,738 cars in circulation<br />5,883,396 commutes daily (in Madrid, Valencia & Salamanca)<br />Economic crisis<br />
    3. 3. Problems with current travel methods<br />Saturation<br />Inefficiency<br />Costly<br />2<br />Executive Summary<br />v<br />v<br />
    4. 4. fiftyfifty.net<br />Executive Summary<br />3<br />Private transportation <br />Less saturated roads required<br />Service for sharing cars, easily<br />Product<br />
    5. 5. fiftyfifty.netfor Consumers<br />Share routes<br />Match users<br />Share cars and costs<br />4<br />Executive Summary<br />Product<br />
    6. 6. fiftyfifty.netfor Consumers<br />Executive Summary<br />5<br />Availability<br />Via web<br />Mobile web<br />Mobile native apps<br />Product<br />
    7. 7. fiftyfifty.netfor Businesses<br />Car rental<br />Insurances<br />Local events<br />Local businesses<br />Loyalty Card<br />6<br />Executive Summary<br />Product<br />
    8. 8. Is fiftyfifty.netprofitable?<br />6 income streams<br />Monthly subscription 3€/month<br />Extra Services 1€/service/0.15€/SMS<br />Single travel insurance 0.33€/transaction<br />Advertising 30€/45€/60€(CPM)<br />Referrals 15%/transaction<br />Loyalty Card 2%/transaction<br />7<br />Executive Summary<br />Price<br />
    9. 9. Is fiftyfifty.netprofitable?<br />Executive Summary<br />8<br />With 55,000 users (by the end of year 3):<br />Price<br />
    10. 10. Is fiftyfifty.netprofitable?<br />Executive Summary<br />9<br />Break even within first year<br />Huge ROI<br />High IRR<br />Price<br />
    11. 11. Can we achieve 55,000 users?<br />Executive Summary<br />10<br />Market Leader<br />Increase size of market<br />Focus (segmentation)<br />Madrid, Valencia, Salamanca<br />Students 205,300pax<br />Workers 4,883,296 pax<br />Non working 803,800pax<br />Strategy<br />
    12. 12. Can we achieve 55,000 users?<br />Executive Summary<br />11<br />Competitors (80,000 users)<br />Web searches (6 million related pages) <br />
    13. 13. How are we going to achieve 55,000 users?<br />Executive Summary<br />12<br />Advertising online<br />Newspapers<br />Adwords<br />Social Sites<br />Twitter<br />Partners<br />Promotion<br />
    14. 14. How are we going to achieve 55,000 users?<br />Executive Summary<br />13<br />Advertising offline<br />Metro / Train Stations<br />Bus stops<br />Universities<br />Word of Mouth<br />Recruiters<br />Media<br />
    15. 15. Our aim<br />Executive Summary<br />14<br />To solve inefficiencies with current travel methods. <br />Connections between users<br />Advertising tool<br />Optimize current infrastructure<br />Sustainable and profitable<br />
    16. 16. Join us!<br />Executive Summary<br />15<br />We require:<br /> 300,000 € in SF year 1<br /> 300,000 € in SF year 2<br /> 500,000 € in SF year 3<br />Want to participate?<br />Call us, visit us, e-mail us<br />
    17. 17. Thanks!<br />We’d gladly listen to your feedback<br />Executive Summary<br />

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