SOCIALMOBILITYIntroductionTo the Concept06.05.2013
The idea…
The Market we want to disrupt…
Some figures…1 million TaxisEurope 200819’382 TaxisAustralia 201065’000 TaxisMorocco 2005New York1 taxi / 200 inhabitants1...
Estimated Market size…$ 61’963’000’000
Internet Whitespace include…Cars – 52 minutes per day by 144 MioAmericans (76% alone)* spent in owncars – largely untapped...
We needed to understand andanswer traditional drivers thatpush people to use taxisamongst other transportationoptions…
Pick-up & drop off locationdetermined by passenger
People can carry heavyluggage
Comfortable asyour own vehicle
On-demand, not relatedto a timetable
No need to finda car park
No need to have adriving license
No public transportavailable
While tacklingwhat makespeopleunhappy withtraditionalTaxis…
Taxi remains far tooexpensive
Taxi‟s availability duringpeak-times
Random quality of serviceand driver‟s mood
And alsokeeping inmindrecenttrends…
Environment is more andmore a concern
Social networks penetrationis a reality
Mobile addiction has enabled“The world to be in the palm ofthe user‟s hand”
Building trust is key enablerto success
Financial factor has becomekey in a purchasing decision
Will peopleaccept tocollaborateand share ?
The arise ofCollaborative Consumption
MaindriversSOCIALECO-FRIENDLYMAKE ITCHEAPERWE ARECONNECTED(Peer2Peer)
Key SuccessFactorsTRUST EFFICIENCYSERVICENETWORKING
Need someexamples?Vacation & rooms rental.10 million nightsbooked worldwideCar-sharing service777,000 members+10,000 vehic...
Tooxme
What‟s Tooxme
Tooxme is an online platformconnecting people who would like toshare their trip with those who arelooking for a transporta...
DashboardRide Requestreceived by DriversResults ScreenAs seen by RidersComing in June
video
Carpooling vs TooxmeDistanceFrequencyLongRecurringShortOne shotCarpooling TooxmeNeed Planned Impulsive
Tooxme‟s positioning
MultimodalNo Tooxme Driveravailable ?„Tooxme Multimodal‟allows Passengers to: Access Taxicall-centres in 1-click Display...
Drivers1. Get paid for every km(with or without Passenger)2. Reduce your carbon footprint3. Travel with Passengers whosepr...
The Risks
CRITICALMASSLEGALhTRUST
DRIVERS‟REVENUE Cost contribution vs. revenueTOOXMEROLETERMS &CONDITIONSA broker rather than atransportation personRespons...
LEVERAGEON SOCIALNETWORKSATTRACTIVEINCENTIVESMULTI-MODALFEATUREMake money as you driveTooxme alternatives areproposedSocia...
STRATEGICPARTNERSHIPFUNCTIONALMECHANISMRATE/PAYMENTSRating & filteringmechanisms/position,tracking/certificationMember get...
17.01.2013The Launch
TeaserTooxkey contest
CampaignOff-line
CampaignOn-line
ThePilot Phase+++
MobileMonday Switzerland - Tooxme
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MobileMonday Switzerland - Tooxme

  1. 1. SOCIALMOBILITYIntroductionTo the Concept06.05.2013
  2. 2. The idea…
  3. 3. The Market we want to disrupt…
  4. 4. Some figures…1 million TaxisEurope 200819’382 TaxisAustralia 201065’000 TaxisMorocco 2005New York1 taxi / 200 inhabitants1’847 Mio EURAnnual Revenue France20071’901 Mio $Annual RevenueCanada 20072 500 Mio EURAnnual RevenueLondon 20083 500 Mio EURAnnual RevenueGermany 2008232,300 jobsUSA 200814 Mio Peopleusing taxis everydaySouth Africa 2006490 Mio EURAnnual RevenueStockholm 2008
  5. 5. Estimated Market size…$ 61’963’000’000
  6. 6. Internet Whitespace include…Cars – 52 minutes per day by 144 MioAmericans (76% alone)* spent in owncars – largely untappedSource: Internet Trends 2012 report – KPCB report issued the 30th of may 2012OFS - Microrecensement 2005 sur la mobilitéSwitzerland35 min per day mainly alone(1.6 occupation rate) representing anaverage of 24.9 km
  7. 7. We needed to understand andanswer traditional drivers thatpush people to use taxisamongst other transportationoptions…
  8. 8. Pick-up & drop off locationdetermined by passenger
  9. 9. People can carry heavyluggage
  10. 10. Comfortable asyour own vehicle
  11. 11. On-demand, not relatedto a timetable
  12. 12. No need to finda car park
  13. 13. No need to have adriving license
  14. 14. No public transportavailable
  15. 15. While tacklingwhat makespeopleunhappy withtraditionalTaxis…
  16. 16. Taxi remains far tooexpensive
  17. 17. Taxi‟s availability duringpeak-times
  18. 18. Random quality of serviceand driver‟s mood
  19. 19. And alsokeeping inmindrecenttrends…
  20. 20. Environment is more andmore a concern
  21. 21. Social networks penetrationis a reality
  22. 22. Mobile addiction has enabled“The world to be in the palm ofthe user‟s hand”
  23. 23. Building trust is key enablerto success
  24. 24. Financial factor has becomekey in a purchasing decision
  25. 25. Will peopleaccept tocollaborateand share ?
  26. 26. The arise ofCollaborative Consumption
  27. 27. MaindriversSOCIALECO-FRIENDLYMAKE ITCHEAPERWE ARECONNECTED(Peer2Peer)
  28. 28. Key SuccessFactorsTRUST EFFICIENCYSERVICENETWORKING
  29. 29. Need someexamples?Vacation & rooms rental.10 million nightsbooked worldwideCar-sharing service777,000 members+10,000 vehiclesConnects people looking for helpgetting everyday tasks anderrands done
  30. 30. Tooxme
  31. 31. What‟s Tooxme
  32. 32. Tooxme is an online platformconnecting people who would like toshare their trip with those who arelooking for a transportation in realtime
  33. 33. DashboardRide Requestreceived by DriversResults ScreenAs seen by RidersComing in June
  34. 34. video
  35. 35. Carpooling vs TooxmeDistanceFrequencyLongRecurringShortOne shotCarpooling TooxmeNeed Planned Impulsive
  36. 36. Tooxme‟s positioning
  37. 37. MultimodalNo Tooxme Driveravailable ?„Tooxme Multimodal‟allows Passengers to: Access Taxicall-centres in 1-click Display route inin Public TransportProfilVérifié!SecureService is opened to over-18 years old users only.Every Tooxme Driver‟sdriving licence hasbeen verified by theTooxme back-office team.This is a 2-click processwithin the App (scanfeature).SocialUsers can create a Tooxmeby using their Facebookaccount and share theiractivities on the network.Every user has a„reputation capital‟ asDrivers and Ridersevaluate each others afterevery Ride.EconomicalUsers receive a 10 CHFde Welcome Bonusafter verifying their ID.Drivers get paid forevery km with orwithout a Passengeron board.Ride for 4 to 6 timescheaper than a Cab.Some unique features…
  38. 38. Drivers1. Get paid for every km(with or without Passenger)2. Reduce your carbon footprint3. Travel with Passengers whoseprofile has been verified and/orrated by other users4. Reduce traffic jams5. Meet new people, don‟t drivealone anymore!Passengers1. Door-to-door service2. Available in real-time and on-demand (no timetable)3. At least 4 times cheaper than a Taxi4. Travel with Drivers whose Drivinglicenses have been verified5. Get immediate access to PublicTransport options or book a Taxiwhen no Drivers are availableValue propositions for Drivers & Riders
  39. 39. The Risks
  40. 40. CRITICALMASSLEGALhTRUST
  41. 41. DRIVERS‟REVENUE Cost contribution vs. revenueTOOXMEROLETERMS &CONDITIONSA broker rather than atransportation personResponsibility lies with therider/passenger
  42. 42. LEVERAGEON SOCIALNETWORKSATTRACTIVEINCENTIVESMULTI-MODALFEATUREMake money as you driveTooxme alternatives areproposedSocial networks & communitymanagement
  43. 43. STRATEGICPARTNERSHIPFUNCTIONALMECHANISMRATE/PAYMENTSRating & filteringmechanisms/position,tracking/certificationMember get members/moneyat stakeWith trusted brands and/orinstitutionsKTI
  44. 44. 17.01.2013The Launch
  45. 45. TeaserTooxkey contest
  46. 46. CampaignOff-line
  47. 47. CampaignOn-line
  48. 48. ThePilot Phase+++

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