Overall media analysis

Magazine Analysis- Front Cover, Content Page & DPS Pages.
Obehi Ejele
I will be analyzing both front covers of these magazines and comparing an contrasting them to each other, the one on
the left is a gospel magazine which is the genre that I plan on making, whilst the one on the right is a pop magazine.
Analyzing and comparing both would help me point out the major differences between both genres and what to do
and what not to do when approaching mine.

Masthead- The Masthead of both these
magazines are very different from each other.
The masthead for gospel generation is written
in an un- stylized font and is rather plain and
bland, whilst the masthead for the opposing
magazine is harder to read makes use of more
colour and is bolder and much brighter, with
an added slash going the typography of it.
The gospel music magazine takes a much
more tasteless approach when compared to
the pop magazine which may not work in its
favour that much as it doesn’t necessarily
attract attention as much as the pop magazine
does.
Slogan- A slogan only appears on the gospel
magazine cover which is sued to accompany the
masthead and boost its reputation to the audience.
Headlines- The headlines both share some
similarities . The similarities being that both
are written in a simple typefaces that do not
demand attention , however the colour used
for on the top magazine helps the headline
stand out more against the white
background, unlike the second which is
harder to read due to the clashing colours.

Main Image- The main image of the pop music magazine shows a mid shot of Leona Lewis’ full body while the Gospel music magazine shows a
mid- shot of half of the models body. In the image of Leona Lewis it is evident that she was wearing making up assisted by the editing
photographers must have added to it. Sharp and somewhat intense lighting was also used to make the m=image look more professional and
pleasing. Contrasting the overall appearance of the gospel magazine which is presented without these extras, connoting the idea of purity.
The pop magazine shows Leona in a rather seductive pose, which is more acceptable in the pop world, whilst the gospel music magazine shows
a more covered model which is what is expected from the cover page of religious content.
Features & Sell Lines- The gospel magazine lacks in the amount of features and sell lines that the pop magazine makes use of
helping with the overall appearance of it and making it look more interesting in general. In addition to this it also help advertise
what the viewers cannot see inside the magazine. Serving as a downsize of the gospel magazine as it lacks these.
Magazine Analysis Conclusion- From
analysing these magazines I have come to
the conclusion that my front cover will
almost be a crossover of these two. In an
attempt to make a gospel like contemporary
magazine that isn’t bland and unattractive. I
plan to implement elements of the
mainstream pop/R&B elements of magazines
I’ve analysed such as the stylized headline to
do so.

Additional Magazine Analysis
This very last music magazine I will analyse briefly is another
contemporary gospel music magazine that breaks the usual
conventions of most other magazines., linking directly to the genre
and style of music magazine I plan to make.
Masthead & Slogan- The masthead of this magazine is written both boldly in a
simple typeface for viewers to read easily, however the second part of the
masthead is written vertically making well use of the space given, whilst
making t slightly harder to read. The slogan written directly below it
emphasizes the relevance of the magazine as clearly and visible as the
masthead.
Main Image- The focal image of the front cover matches the dark brown and
black colour theme used and is of a gospel artist with dark shades on staring at
the viewer.
Features/Advertisements- Oddly a huge portion of the front cover includes an
advertisement for this particulars artist mix tape which is very unusual to
see, breaking the normal conventions of front cover magazine design, however
having a big feature on the front cover can help an artists exposure a great
deal.
Bar Code & Issue Number
The front cover breaks many rules and conventions in the sense that
there are near to no headlines or sell lines used and the front cover
relies heavily on a mix tape advertisement differing itself entirely
from the other magazines analysed. I feel this would not be as
effective as other magazines due to these crucial rules being broken.

Obehi Ejele
I will be analysing both of these DPS (Double Page
Spread’s) as well as comparing and contrasting them to
conduct an exceptional amount of research to create one
of my own. Unfortunately I was not able to find a double
page spread of the gospel music genre so I had taken two
from other music related genres. On the top we have the
DPS of a rap music magazine while on the bottom is the
DPS of a rock music magazine, both differing in many
aspects of production which should ultimately give me
more than enough information to create one based on
the gospel genre.

Text To Image Ratio- Both double page spreads have
made use of a different text to image ratio. The rock
genre DPS has used over a half of the double page given
to show off images of the artist/band, filling up roughly a
quarter of the second page. Whereas for the rap genre
DPS has used a huge block of the first page for a focal
image and almost a sixth of the second page for a much
smaller secondary image. This is almost the same for the
blocks of text used within the DPS of the rap magazine, a
huge majority of the second page is used for text . The
rock DPS has a lot less space dedicated to text however
the font size is a lot smaller to compensate for this.
Layout/Columns- Layouts on both double
page spreads also differ dramatically. The
layout of the rap magazine DPS is much more
simplistic when compared to the rock
magazine, in the sense that text is split on
one page and photography on the other. The
Columns re not used to organize the text, it is
instead split in a simplistic and spacious
manner to allow the reader to breathe
between paragraphs. However the rock DPS
does not do the same with text, no space is
left between paragraphs and they are split
through simple indents within the
text, conveying the messy and wild lifestyle
rock artists live by. The layout of this DPS is a
lot less basic

Photography/Cinematography & Colours-
The main colour scheme for both these
magazines are mainly different however both
maintain the main colour of black, this may
be due to association of more dark and
mature themes present in both genres.
Genres such as Gospel may feature more
lighter and less intense colours e.g. white,
sky blue..etc. Both double page spreads
feature mid shots of the artist themselves in
non casual clothing at a normal angle. The
secondary images used within the DPS tend
to be entirely different from each other. The
rap magazine DPS makes use of extremely
low lit lighting whilst the rock magazine DPS
makes a nice use of juxtaposition lighting and
involves images of other band members
performing.
Quotes & Typography-
Both DPS’s make use of
quotes usually tied to the
text content and said by
the person who is being
interviewed. Throughout
both genres the typeface
remains bold and stands
out from regular text
matching the colour
theme used throughout
the DPS

From analysing both of these Double page spreads of completely
different genres I’ve learnt the basic conventions and rules used to
formulate my own. Both of these make use of consistent colour
scheme across both pages and make use of a small selection of
typefaces and fonts. One simple font is used for the main body of text
and another bolder and bigger one used for additional quotes used to
draw the reader into the double page spread itself. Both spreads
make use of a small introductory stand first to start this main body of
text. The majority of the main images fill up almost a whole page
with a smaller second image to accompany it. All this allows for an
organized and interesting read while still managing to look ordered
and pleasing to the viewers eyes.

Additional DPS Analysis
This very last Double page spread I will
be analysing briefly is of an urban
gospel music artist Faith Child, linking
directly to the work I will be making
myself.
Text To Image Ratio- The text to image ratio
used within this double page spread is very
structured, in the sense that there is a huge
block of text on one page and on the other
there is simply a huge image. This can be seen
as playing safe and sticking to these rules and
conventions stated before which can be
understood seeing as its a gospel based DPS,
breaking these notable rules could be seen as
unorganized and unruly by the Christian/gospel
society , but may appeal to the younger
generation.
Layout/ Column– The layout of this magazine is
also very straightforward. Columns are sorted
in the style of a newspaper article in the sense
that it’s rather plain. Half of the DPS is used for
as text while the other half is made up of an
image. The text is ongoing and only separated
by small indents rather than paragraphs. This
makes the text to appear more crowded than
usual and a lot more text heavy. The layout
Photography/Cinematography & Colours- The colour
scheme for this gospel magazine is also uncomplicated,
making use of a simple white and red and following it
onto the second page.
Quotes & Typography- The quote within the DPS is placed
in the middle of the first page, It is also used as a means to
separate the text and give the reader some breathing space
whilst reading. It follows the same colour scheme of red
and white that the magazine page follows.
This DPS tends to follow all basic
rules and conventions of any
regular magazine, in terms of
spacing, photography, text and
colour. This is as expected from a
Gospel music magazine to play safe
when approaching this type of
media.

Obehi Ejele
I will be deeply analysing these two content pages and the elements needed to create my own. The contents page on the left is
taken from a rock music magazine while the contents page on the right is taken from an R&B music magazine featuring the female
artist Ciara, while on the left the focus of the content page is the image of the rock band. The main purpose of a content page is to
give the reader an idea of the stories/information inside the magazine in a stylized fashion.

Main/Focal Image- The main focal
images for both these contents page
are generally based on the genre that
they for. The rock genre contents page
shows a simple image of a band
performing enclosed in a basic
box, whilst the R&B genre contents
page shows Ciara posing
seductively, showing a lot of skin to do
so. The focal image for the rock
magazine appears unedited
contrasting the photo of Ciara which
anyone can clearly see was heavily
edited from lighting to colour.
Contents Page Title/ Masthead- Both of these content page title’s are
presented in a similar light. In terms of the font and colour used, however the
R&B genre contents page is a lot more stylized. The plain white text used is
stacked on top of each other rather than written normally like the rock
magazine contents page is. In stacking the text the text for the R&B magazine it
leaves a lot more space for the focal images presence.

Article Information & Features- Both
sets of article information have been
laid out in an organized manner
however the rock magazine contents
page makes use of bolder and more
present headers, diving the information
into sub genres as opposed to just the
‘Features’ and ‘Fashion’ segment that
the R&B magazine on the right hand
side has. The R&B magazine also makes
use of a more script styled font to
accompany the more feminist approach
to the theme of the contents page.
Both contents page have the article
information aligned on the right hand
side of the page and cover almost the
length of the page.

Additional Contents Page Analysis
The last contents page I will be analysing briefly is a hip hop related
rap magazine featuring rap artist 50 cent. Unfortunately I was
unable to find the contents page for a gospel magazine on most
search engines.
Main/Focal Image- The main image for this contents page is
the feature rapper itself 50 cent. The image takes up near to
half of the page with writing on the other side. The image is a
full body long shot and like the main image of the R&B
magazine it is evident that the photo used has been visually
enhanced. The rapper is dressed in rap/hip-hop associated
clothing such as a huge t-shirt and sagging trousers to portray
hi image as a thug and gangster rapper.
Contents Page Title/Masthead- The title for the contents
page is rather small compared to other contents page I had
analysed. The font used isn’t very legible nor does it bold or
striking as opposed to the font used for the features segment
of the contents page.
Article Information- Each part of the features segment has a
small sentence of writing below it , written in a smaller font.
Like the other contents pages I’ve looked at, this has its writing
aligned on the right hand side of the page. The text covers
close to the whole length of the page.

Magazine Questionnaire Analysis
Obehi Ejele
Male
Female
1) What gender are you?
The first question of my questionnaire asked my audience simply whether they
were male or female. Over half of the twenty people, eleven to be exact were
male. The other nine of my audience were obviously female. This means
throughout this questionnaire analysis the majority of the answers will be taken
from a male perspective; however there is only a slight difference in the number
of male and females, so it’s almost as if half of my audience were male and the
other female.

10 to 12
13 to 16
17 to 21
22+
2) How old are you?
The second question asks my audience how old they are, acknowledging
and recording this demographic would help me specifically keep in mind
who to target my front cover, content and double page spread also. A
huge majority of the group I had given my questionnaire to was between
the ages of seventeen and twenty one, this means the bulk of my answers
will come from this age groups point of view. Behind them was the age
group between thirteen and sixteen. This also means that over a quarter
of my answers are coming from a teenage to young adolescence
standpoint. The minority of opinions and results are from those between
the age’s ten to twelve and over twenty two. Ultimately I feel that it was
important for me to have a lot of teenagers and young adults involved
with my questionnaire seeing as this was the initial target audience that I
wanted to aim my magazine at.
Catholic
Muslim
Christian
Athiest
3) What religion are you?
I felt that it was only right for me to ask my audience what religion they
practiced, seeing as though I am making a religion based magazine. Half
of the twenty people I gave my questionnaire to were practicing Catholics
and an additional four were Christians. This means that almost three
quarters of my questionnaire are again being answered by people who fit
my target audience, the Christian and catholic market. Although my
primary target audience is those who practice Christianity, my secondary
target audience is those who are Catholic and the religions do not differ
from each other majorly, meaning that I will get a rough idea of what my
target audience want from my magazine. The minority of this question
was answered by both Muslims and an Atheist. Even though they aren’t
part of my target audience I still find it useful to know what others expect
out of my magazine.

0
2
4
6
8
10
12
14
16
18
Yes
No
4) Are you the same religion as your parents?
I had asked this question as a follow up from the last based on
religion; I simply asked this to gather more religious information
about those who I gave my questionnaire to. Asking if they
followed the same religion as their parents was merely to find out
what religion they also practiced. If my target audience are
consuming my magazine and taking it home with them as
expected, it’s possible to reach out to their parents and get them
interested also. Seeing that almost three quarters of those who
took my questionnaire are within my target audience and that
seventeen of those who answered this question said yes, there is a
high possibility of reaching out to parents outside of my target
audience.
0
1
2
3
4
5
6
7
8
9
10
Daily
Weekly
Fortnightly
Monthly
Never
5) How often do you read magazines?
This is a basic question to see how much my audience actually
reads magazines on a regular basis, nine of the twenty people I had
asked answered that they read magazines on a weekly basis, which
accounts for the majority of the audience. Three people had
answered that they read magazines on a monthly basis, with three
saying that they read on a fortnightly basis. Three out of the last
five people read every day while the last two never read on a
regular basis. Personally I was extremely happy with this outcome
seeing as over three quarters of my audience read, meaning that
they are potential customers. Only two of the twenty never tend
to read magazines meaning that these are consumers I cannot
really reach out to at the moment.

£0-1
£2-3
£4+
6) How much are you willing to spend on a magazine of interest?
This question is crucial to my questionnaire, knowing exactly how
much my consumers want to spend on my magazine is extremely
important, when setting the final price of my very own magazine.
Three quarters of the twenty that I had asked this to replied that
they would pay between the prices of two pound and three pound.
Three people had said that they would pay between the prices of
nothing and a single pound and two said they would gladly pay
above four pound. Knowing exactly what to charge my consumers
increases its chance of sale and makes sure I’m not over or under
charging them.
7) Do you know of any Gospel Magazines?
This was simply to ask the audience if they were already familiar
with anyone within the gospel music scene, already being familiar
with gospel artists within the industry would potential artists that
and or feature of the front cover, the name that was most frequent
amongst those who were asked was Kirk Franklin. His name had
came up thirteen times out of the twenty given the questionnaire.
8) What would you like to see in your music magazine?
Asking this question was to simply establish and find out what
additions and features my audience would like to see within my
magazine. The most frequent answer was artist interviews which
was chosen 15 times, with music reviews coming in second at 8
and competitions third at 4.
9) What is your favourite genre of music?
The answer to this question was R&B with 12 people choosing
this, and although gospel was only mentioned 3 times, R&B can be
a somewhat sub-genre to the main gospel theme, which will grab
more peoples interest seeing as the audience of teenagers asked
were interested in this genre.
10) How often do you listen to Gospel music?
This was to simply see how often those who I had given my
questionnaire out to listen to gospel based music. The majority
answer that was given was fortnightly as nine people had
answered this. Meaning that almost up to half of those who
answered would have a direct interest in the magazine because of
this.

Overall media analysis

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Overall media analysis