1. Business Model Innovation in the Bridal
Fashion Industry
Thinking Across Boundaries
www.dansant.co.uk
2. Questions
• Does business model innovation occur in the bridal
fashion industry?
- Sub question: ‘Which types of business model innovation?’
- Can Dansant propose a solution for the challenges of the
Bridal fashion industry?
Thinking Across Boundaries
www.dansant.co.uk
3. Business model innovation
• Business model
Representation or blueprint of a business Transaction of value/money
between company and customer -‘HOW’
• Business model innovatie
Restructuring of activities and competences to offer customer value
that breaks with the industry recipe
• Business model canvas Visual
representation of a business model (Alexander Osterwalder) 9 building
blocks
Thinking Across Boundaries
www.dansant.co.uk
4. Customer Benefit
• Access to inaccessible products at desirable pricing (50% to
-70% OFF)
• Wedding shopping everywhere at anytime with no
constraints
• Find excellent quality products with competitive prices
• Discover a new way of dress hunting
• Be recognized as a VIP customer and have some privilege
• Be membership of a private club
Thinking Across Boundaries
www.dansant.co.uk
5. Partner Benefit
• Better cashflow
• Widen their distribution network
• Acquire new customers
• Maintain and increase their revenue by direct sales channel
• Diversify their distribution strategy by direct positioning
• Have additional revenue thanks to the private online channel
• No revenue and stock loss
Thinking Across Boundaries
www.dansant.co.uk
6. Owner Benefit
• Low operating cost
• Large revenue sources (affiliation, commissions, auctions,
subscription …)
• Profitable business model even if an economic crisis
appeared
Thinking Across Boundaries
www.dansant.co.uk
7. Value Added Services (VAS)
• DS Runway-Free try on service
• Local store patners
• 1 Free exchange for size
• 0% APR monthly payment service
Thinking Across Boundaries
www.dansant.co.uk
8. DS Runway
Thinking Across Boundaries
www.dansant.co.uk
Order Wedding dress and
leave your UK size for try
on
Receive your package to
your home or workplace.
Try on your wedding
dresses and decide what you
want to keep
Book a free collection
if you don’t want to keep
the dress. Or pay on-
line for the dress you want
to keep
9. DS Runway
• No deposit or card info required (Nothing to lose)
• Deliver to house(Parents house normally),Try on party and book free
collection.
• Up to three delivery attempts
• Monday-Sunday delivery available
• Up to 2 working days
Thinking Across Boundaries
DS Runway
www.dansant.co.uk
10. Local partner stores
• Online appointment system
• Available in Conventry, London and Reading
• Boutique experience, affordable price
Thinking Across Boundaries
www.dansant.co.uk
11. 1 Free exchange for size
• All Adele Laurent Wedding dresses are entitled for a FREE size
exchange.
• You can now enjoy your weight loss.
• 6 Weeks notice time required.
Thinking Across Boundaries
www.dansant.co.uk
12. 0%APR Monthly Payment Plan
• Buy Now Pay 10 Months Later
Thinking Across Boundaries
www.dansant.co.uk
13. PARTNERS
Designer dress
(Adele Laurent,
Benjamin Roberts)
Local Bridal stores
Entertainment industry
(events, Disney tickets,
etc...)
Wedding Venues
travel industry (hotels,
transportation, etc...
VALUE PROPOSITION
provide customers with
High quality products
by (50% - 70%)
discounts online
Provide the suppliers
with private sales
channel of their over
stock inventory without
harming their brand
image
Strong brand name,
high security
transaction, different
products from different
industries on one
platform
CUSTOMERS
Online shoppers
Partners (gathering
data about their
targeted customers
KEY ACTIVITIES
Its a platform/ network
activities
Arranging online sales
events
Marketing the products
and services on the
website (images,
videos, trailers)
Receive products from
suppliers (partners) to
their warehouses after
closing the event
Deliver products to
end-customers
RELATIONSHIPS
Automated services
Communities
KEY RESOURCES
Physical resources
Human resources
Warehouses and
logistics system
DISTRIBUTION &
ACQUISITION CHANNELS
Dansnat.co.uk
(online platform)
Home delivery with
minimum charges
Customer service 24
H/D
Prior sales event
emails
Customer satisfaction
(survey, phone calls,
etc...)
Credit cards purchase
method
COST STRUCTURE
Cost driven structure
REVENUE STREAMS /
PRICING
Advertisings for
partners
Sales (brokerage fees
Dynamic pricing
(negotiation) for
suppliers
Product feature
dependent for buyers
Dansant Business Strategy
14. Business Growth
Thinking Across Boundaries
www.dansant.co.uk
24% of
sales
Growth drivers
Strength of the designer brands
All collections are UK Award winning designers
The leading market position in bridal private sale
Markets with the highest growth: UK
Successfully completed restructuring
the highest growth of 81.0% DS runway programme
Free exchange service up 21.2%
Innovative product line
Launch of Private sale
Consumer base expansion
Cooperation with the local partner stores
24% of
sales
