Slange var case study

Food and Drink Case Study
nuUnlimited
©nuUnlimited 2019. All rights reserved

Like most young craft
brands, Slange Var faces
three big challenges that
it has to overcome to
succeed.
How does the brand:
1. Get noticed on the shelf among all the other similar
products - many of them with household brand
names?
2. Tell its amazing story in ways that are easy to access
for curious consumers?
3. Increase sales in an increasingly complex and
fractured, on and offline, retail marketplace?
This case study outlines how we have been working with
one amazing brand, Slange Var, to help it break through
and achieve the success it deserves.
Summary

“Slange Var is an exciting brand with an
equally exciting product. It has everything
that modern consumers want - a great
story, a clear mission and a product that fits
the way the drinks market is heading.
The provenance of the product and the
brand’s commitment to the highest
standard is an excellent match for our
platform and we are enjoying working
closely with the Slange Var team.”
Tim Sandford, CEO, nuUnlimited

Most consumers’ curiosity about a product peaks the
first time they see it, whether it is on a store shelf, in a
magazine or somewhere else.
It is at this point the decision to buy or not is made.
The packaging plays a vital role in this and the designs for the Slange
Var packaging definitely catch the eye and stand out. However, with
veganism, vegetarianism, environmentalism and other factors
becoming increasingly important to consumers, there is barely
enough room on labels to provide the information that consumers
really want.
In the case of Slange Var:
1. What is the product and why is it special?
2. What does it taste like?
3. How is made and what is in it?
4. Does it contain nuts, or other ingredients that don’t fit particular
consumer preferences?
5. Has it won any awards and what are its reviews like?
6. What is the story behind the brand and the product?
7. What’s the best way to drink it?
By using our own QR code format as part of the packaging, we are
able to answer all of the questions above instantly. It also enables
Slange Var create calls to action that further encourage consumers to
engage.
QR codes on the right are for illustration only.
It Starts with Curiosity

Your message, your way
Spend time speaking to a brand founder and it’s
difficult to not be inspired by their passion, energy
and vision. It is that passion and vision along with
the story behind the brand and its products that
wins new customers.
Like all young brands, Slange Var, knows that its amazing story
is one of its biggest assets. It also knows that getting that story
heard is more than a little challenging.
Our platform helps anyone to access the incredible story behind
Slange Var, its product, the work the founders are doing to protect
pollinators such as bees and why it is vital.
That, is just the beginning of what our platform does for Slange Var as
the graphics on the next two pages illustrate. However, the point is
that the platform does provides a single, end to end platform that
enables Slange Var to attract, engage and nurture long term
customer relationships.

Your message, your way
Like all young brands, Slange Var, knows that one its
biggest assets is its amazing story. It also knows that
getting that story heard is more than a little
challenging.
Our platform helps anyone to access the incredible story
behind Slange Var, its product, the work the founders are
doing to protect pollinators such as bees and why it is vital.
“We went to great lengths to source ingredients that
give Slange Var its fabulous taste, so we were
delighted to win the Silver Medal at the
International SIP awards in San Francisco. Our next
task is to generate sales in a highly competitive
market place.

Our partnership with nuUnlimited provides a key
solution to the problems facing many small
businesses: how to reach potential customers when
budgets and time are limited. The platform has built
in features that are fully compliant with data
protection and privacy regulations; this also saves
time and hassle for business owners.”
Sarah Dougan, Founder, Slange Var

Slange Var Provenance
Ingredients
Production Distribution
Retail
Individual code
Information and functionality:
A. Brand Story
B. Product information and notes
C. Reviews and awards
D. Food standards and certification data
E. All product history and provenance data
F. Nutritional and allergen information
G. In app shop function if permitted
H. Loyalty programme if permitted
I. Cocktail Recipes and other magazine
content.
J. Competitions and quizzes
Local (UK)
Imported
A. Origin
B. Cultivation records
C. Organic certification
D. Vegan certification
E. Production data
F. Test and quality certificates
Bottling
Batch code
A. Ingredients data per
batch
B. Mixing records
C. Mix date
D. Testing and quality
reports
E. Standards such as Vegan
and organic certification
A. Bottling record - date
B. Pasteurisation record
C. Use by date
D. Individual bottle code
A. Distribution records if
data available from
distributor.
Honey Water Vinegar
A. Origin
B. Cultivation records
C. Organic certification
D. Vegan certification
E. Production data
F. Test and quality certificates
Spices Citrus
As we outline later, consumers want more information about
products before they buy them. This includes everything from
allergen data to the whole story behind the brand and its
products.
With the nuUnlimited platform, Slange Var can deliver everything
that consumers want to know, quickly, easily and at the point of
peak curiosity.

In real terms, the relationship between Slange Var and its
customers only really starts once the bottle is home and the
customer is sitting down and taking their first sip.
The nuUnlimited platform is designed to deliver a world class
customer experience that fits modern consumer behaviour and
keep them engaged with Slange Var with a view to nurturing them
to become loyal fans.
Product Information
A. Cocktail Recipes
B. Save the Pollinators
C. Environmental action
D. All other information
from point of sale
Notices and Alerts
A. Product recalls
B. Product advisories
C. Producer
notifications.
Personalisation Records
A. Personal data shared
with brand
B. Personal preferences
C. Communications
preferences
In app shop
A. One time purchases
B. Subscriptions
C. Loyalty programme
D. Offers
Recycle information
A. What can be recycled
B. How and where to
recycle.
Retail record
A. Retailer details
B. Retailer specific
terms if any
C. Retailer warranties or
guarantees if any.
Retail to Recycling
Customer Service
A. Centralised point of
contact
B. Simple contact
processes
C. Case management
and tracking
Marketing
A. In app push messages
B. Offers and incentives
C. Targeted messaging
and offers

Signposts to Slange Var
STORE
?
On Trade
Restaurants

Bars

Hotels
Places and Events
Sponsored events

On Product
Multiple call to
action options
Print and Media
Magazines

Billboards

Advertising

Recipe cards
In Store
Point of Sale

Shelf displays
Next
Things we are
working on
Serialising products and using machine readable
codes (QR, NFC and others) turns virtually anything
into a portal that gives consumers to access Slange
Var’s content on the platform.
We are working with Slange Var to create a network of signposts that
make it easy for consumers to access information about Slange Var
and the causes the brand supports with the help of its customers.
The reality is simple. Modern consumers are a very diﬀerent group
with very diﬀerent expectations, as the graphic on the page opposite
indicates. As a result, the limited amount of information available on a
label is no longer enough.
The work we are doing with Slange Var is designed around the way
that modern consumers think and behave, giving them the
information they want, instantly in a format that they understand and
value.
In essence, we blend the real world with the digital world to deliver
what the consumer wants in order to help Slange Var achieve the
success it deserves.

79% are less likely to
purchase with a retailer
again, if they were
dissatisfied with their
mobile site performance.
Only 20% now
‘completely trust’
organisations to protect
their data.
84% say that being treated like
a person, not a number, is very
important to winning their
business.
77% participate in
loyalty and reward
schemes
89% trust recommendations
from friends or experts more
than claims made by brands
84% of Millennials do
not trust traditional
advertising or
marketing.
73% are prepared to spend
more for sustainable
products
61% are concerned
about the state of the
world and feel a need
to do something
about it
Virtually all (90% +) own a
smartphone and use it
extensively.

Consumers are ever more demanding, with
shorter attention spans and an ever present
thirst for new, exciting products and
experiences.
Coming Soon
We will be under the same pressure to deliver
improvements and enhancements to the platform,
to keep consumers engaged and excited about
the platform, just as much as the brands on the
platform will need to keep innovating.
Over the next eighteen months we will be releasing a series of
enhancements to the platform to ensure that it continues to be the most
powerful tool for independent consumer brands to engage their
customers and increase sales. Some of the planned enhancements
include:
1. Augmented reality enabling brands to significantly enhance the
product and brand experience for consumers.
2. A Universal Product Guide designed to deliver all the information
consumers want on a product in a simplified easy to access format.
Our development plans are driven by the evolving needs of our customers
and the consumers that buy their products.
Screenshot of a prototype Universal
Product Guide presented through an
augmented reality interface.

Screenshot of the Slange Var award content
in the Slange Var app on the platform

Slange Var Specification
The nuUnlimited platform, is an end to end customer
experience solution that uses app interfaces to
interact with the core platform modules.
This is the most cost eﬀective and flexible method for delivering a fully
integrated solution that is easy to configure, use and manage for
growing consumer brands like Slange Var.
In our experience, brands like Slange Var need to provide a world class
customer experience just as much as the big brands. However, they
rarely have the resources or the capabilities to put them in place or
manage them internally.
The specification for Slange Var, outlined on the right provides
everything that the brand needs to deliver the world class experience it
wants to give its customers while benefitting from from powerful
management tools that provide the insights needed to grow the brand.
The specification provided for Slange Var includes
the following modules:
A. Customer Experience App platform
B. Content Management
C. Customer Loyalty Programme
D. In App Store
E. Customer Service Module
F. Product Provenance platform
G. Product serialisation and labelling module
H. Product Lifespan platform
I. Customer Data platform inc GDPR compliance
J. Data reporting and analysis module

Screenshot of the Slange Var nutritional information
in the Slange Var app on the platform along with the
link to the Slange Var In App Store.

For any small brand like Slange Var, building a following of loyal,
regularly buying fans is often the biggest challenge. Small brands
are typically starved of the resources (people, budget and access)
they need to break out of their niche market and grow their brands
in wider markets.
The nuUnlimited platform, acts like a marketplace for exciting, growing
brands like Slange Var the world over.
As the diagram on the right illustrates, this provides brands with
1. Significant global reach immediately - the UK and North America now,
with China, the EU and the Middle East to follow in the near future.
2. A Platform to market their products to a rapidly growing consumer
market the world over that wants and values smaller brands along
with the products they provide.
3. A platform to tell their story and demonstrate the passion and
commitment that go into their products and the missions many of
them are pursuing to improve the environment or society.
4. A cost eﬀective way of attracting, engaging and winning new
customers everywhere.
5. An equally cost eﬀective and powerful platform to nurture customers
to become loyal, regularly buying fans.
Our focus is the small, exciting, innovative brands that are the future and
providing them with the tools they need to compete head on with the
big brands and win.
Building a Loyal Fanbase

©nuUnlimited 2018. All rights reserved©nuUnlimited 2019. All rights reserved
“The nuUnlimited platform oﬀers customers a transparent view of our product,
provenance and ethos. We're happy to share this information as we appreciate the
importance of these features in purchasing decisions.

Our customers share our concerns about the devastating impact of climate change
and many feel frustrated by the failure of governments to tackle the issue.
nuUnlimited’s ~retail platform gives them direct links to our campaigns as well as
regular updates. It's a user friendly app that will help us create loyal customers and
environmental benefits.”
Sarah Dougan, Founder, Slange Var

Find our More
Slange Var is an exciting, innovative brand with an
amazing story and an exceptional product that
deserves to enjoy ever success.
We are proud to work with and support brands like
Slange Var.
If you run a brand that you want to grow beyond your niche and
expand into the wider market, then why not get in touch and we’ll be
happy to answer any questions you may have.

Screenshot of the Slange Var cocktail recipes in the
Slange Var app on the platform.

Head Office -
nuUnlimited Ltd
142 Station Road
Chingford
London
E4 6AN
United Kingdom
Web - www.nuunlimited.com
e-mail - Info@nuUnlimited.com
Twitter - @nuunlimited
nuUnlimited
USA and Canada Head Office -
nuUnlimited North America inc
1712 Pioneer Ave
Suite 500
Cheyenne
WY82001
United States of America

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