1. O L G A W A T Y H U D O Y O 3 2 4 1 1 0 9 1
M O N I C A H E N D R I K 3 2 4 1 1 0 9 2
R A N D Y D I O R I T O
N O V I T A A N D R I A N I T 3 2 4 1 1 1 4 1
G A B R I E L A N A T A L I A L 3 2 4 1 1 4 2
Kelompok 9

2. CHAPTER 10
 MARKETING COMMUNICATION, SOCIAL
MEDIA AND CUSTOMER RESPONSE

3. Marketing communication and customer
response

4. Communication objectives, customer response
and performance metrics
1. Brand-image Communication
2. Brand-information communication
3. Brand-action communication

5. 1. Brand- Image Communication

6. 2. Brand-Information Communication

7. 3. Brand-Action Communication
 Untuk memotivasi pelanggan untuk mencoba atau
membeli sebuah produk
 Cara untuk memotivasi penggan berupa:
 Promotion giveaways
 Promotion gifts
 Minimum purchase

8. Digital Marketing Communication

9. Social Media Marketing Communication
 New communication paradigm
 Customer connectivity and engangement