Small Business Workshop | Cutting through the noise online
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Thanks to NAB Caloundra for holding a workshop with some of their business clients where we got to share some of our insights and inspirations about online businesses.
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Small Business Workshop | Cutting through the noise online
- 1. PRESENTATION HA- RA- Project title THE OPPORTUNITY ONLINE Presented by Russell Bullen from OMC Connect
- 2. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 2 A little about OMC Connect
- 3. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 3 A little about OMC Connect
- 4. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 4
- 5. PRESENTATION
- 6. PRESENTATION How Social Media Success starts offline Why you need to stop selling what you do and start selling who you are The 3 desires that drive the behaviour of every customer How to make your time online a direct influencer of your bottom line
- 7. PRESENTATION we live in a world of many choices……….we live in a world of many choices……….
- 8. PRESENTATION There was a time when “tablet” meant this. 8
- 10. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 10 This is a simplified timelineof the appearance of advertising in major communication channels.
- 11. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 11
- 12. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 12 According to Eric Schmidt, former CEO of Google:
- 13. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 13 Every twodays, we create as much information as we did from the dawn of civilization up until 2003.
- 14. PRESENTATION
- 15. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 15
- 16. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 16 Information pollution means one thing.
- 17. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 17 Consumers gain complete power over their own attention. Photo:ze_bear on Flickr
- 18. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 18 So what does it all mean?Photo:Neil Crosby on Flickr
- 19. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 19 Cr eat ing Mar ket ing peopl e l ove 2014 - onwar d
- 20. PRESENTATION What percentage of your business do you believe comes from advocates? Direct referrals from existing customers, or referral partners.
- 21. PRESENTATION What percentage of your business do you believe comes from advocates? Direct referrals from existing customers, or referral partners. If your not getting 33% of referrals from exitsing customers it may be because your customers are not engaged. So how do you engage, surprise and delight your customers?
- 22. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 22 Companies have to create brands people love.
- 23. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 23 Nowadays, brands don’t find customers.Customers find brands.
- 24. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 24 People love marketing that’s more about their needs than the brand’s needs.
- 25. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 25 Inboundmarketing in a nutshell: Market with a magnet,not a sledgehammer. Photo:steffenz on Flickr
- 26. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 26 The philosophy: Earn consumer interest and trust with findable information consumers value.
- 27. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 27 It ’s al l about storytelling Adver t ising defined? Stories have always been important in advertising, but storytelling gains a new level of significance in the age of digital content creation. Consumers have time for good stories.
- 28. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 28 Does your marketing int er r upt what people want to consume?
- 29. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 29
- 30. PRESENTATION
- 31. PRESENTATION
- 32. PRESENTATION If you don’t understand people, you don’t understand business
- 33. PRESENTATION 3 THINGS WE EXPERIENCE DESIRESFEARS FRUSTRATIONS
- 34. PRESENTATION “I Have a Dream...” Martin Luther King Jr., Wednesday 28 August, 1963
- 35. PRESENTATION
- 36. PRESENTATION 2/09/2013 Ha-Ra commercial plan July 36Recent Survey by HubSpot
- 38. PRESENTATIONHere’s something to get your started Our gift to you…
- 39. PRESENTATION 39 Q and A ?
- 40. PRESENTATION Check out these sites Simonsinek.com Hubspot.com Jeffbullas.com socialmediaexaminer.com contentmarketinginstitute.com Facebook.com/omcconnect
Editor's Notes
- What is the reason your organisation exists? Why do you get out of bed in the morning and come to work?
- Another great example of this is a man who helped shape the civil rights movement in America, Martin Luther King Jr. Between 200-300,000 people (depending on who you ask) converged on Washington to hear Martin Luther King speak. In an age when you couldn’t check the day and time on the internet, or text people to let them know about it, or for some even travel on a bus. Some people travelled for hours or days to get to the rally. Not because of what Martin Luther was going to say or his twelve step plan for fixing the civil rights issues in America, but because they believed in what he believed in for the future of America. It was the “I Have a Dream” speech, not the “I have a plan” version. Now there is some science behind the golden circle theory to do with our brains but I am not going to bore you with it, those who are that way inclined can ask me about it later!