Marketing Communication : Sales Internship Presentation by Disha Chandrikapure
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Presentation by Disha Chandrikapure, our student of Northpoint Centre Of learning http://www.northpointindia.com/
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Marketing Communication : Sales Internship Presentation by Disha Chandrikapure
- 3. Turnover Rs. 1,776 crores Customer base 15 million Presence 550 cities and towns in India Globally across 35 countries Market share 53% PGPMarComm_2014-15 Asia’s largest direct sales organization 7000 Direct Personnel
- 4. PGPMarComm_2014-15 AQUAGUARD TG- Women of the house 25-40 years AQUASURE Retail sales Younger TG
- 5. PGPMarComm_2014-15 Direct selling- Priority Direct sellers/ISPs – Euro Champs OTHER PRODUCT CATERGORY
- 6. KRAs • Understanding water purifier market • Understanding the purchase process TASKS AND RESPONSIBILITIES PGPMarComm_2014-15 • Prepare the questionnaire and conduct the consumer behavior survey Visiting outlets Interacting with customers
- 7. CHALLENGES • Understanding the nature of work • Hesitation in talking to the customers • Number of customers interviewed • Permission from the outlets for research ACHIEVEMENTS PGPMarComm_2014-15 • Overcoming the challenges • Confidence in approaching customers • Successful completion of consumer behavior research
- 8. RESEARCH FINDINGS • WATER PURIFIER 76% BOIL WATER24% • 24% people switched brands major reason – “bad after sales service” • 84% people conducted research before purchase • Customers were concerned about the taste of water from water purifier while purchasing it. • 80% of the customers found the taste of the water from water purifier better than the tap water. PGPMarComm_2014-15 OBJECTIVE- Understand the purchase pattern
- 9. RECOMMENDATIONS • Create awareness about the contamination of water • Focus on after sales service • Designs of water purifiers • Online shopping- developing market • Create awareness about the technologies like RO, UV and UF • Better training of ISP’s. PGPMarComm_2014-15
- 10. LEARNINGS • Importance of after sales service • Purchase of purifiers differ according to water quality and water supply of different areas • Distribution plays an important role • ISP is a strong influencer • Impurities that a drinking water has PGPMarComm_2014-15
Editor's Notes
- Contaminated water: Water contamination is the biggest and most persistent problem in India affecting thousands of lives, especially children Chemicals-pesticides-rust-heavy metal salts River water: waste disposed from factories Ground water: pesticides and fertilizers Municipal corporation: not updated water purification systems, who knows what happens to the water by the time it reaches out home Boiling water: Kills bacteria & viruses Does not remove pesticides, rust, heavy metals, arsenic, flourine, etc. UV: removes bacteria and viruses RO: removes dissolved impurities Need for water purifiers
- Eureka Forbes: which is a part of Shapoorji Pallonji group of companies was founded in 1982 Asia’s largest direct sales organization Presence- 550 cities and towns- 35 countries Customer base- 15 million Market share- 53% Tunover Rs. 1,776 crores
- Understanding water purifier market as a whole Preparing questions
- Eureka Forbes: A new, revolutionary technology that uses refrigeration technique optimized to condense water from atmospheric air Generates 120 litres, 500 glasses of drinking water every day Technology designed and developed in collaboration with WaterMaker Aquaguard Canter to demonstrate use of this technology at 16 locations in Mumbai