Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
people media.pptx
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10. •The concept of the ‘two-step flow of
communication’ suggests that the
flow of information and influence
from the mass media to their
audiences involves two steps: from
the media to certain individuals (i.e.,
the opinion leaders) and from them
to the public.