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•The concept of the ‘two-step flow of
communication’ suggests that the
flow of information and influence
from the mass media to their
audiences involves two steps: from
the media to certain individuals (i.e.,
the opinion leaders) and from them
to the public.
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx
people media.pptx

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people media.pptx

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  • 10. •The concept of the ‘two-step flow of communication’ suggests that the flow of information and influence from the mass media to their audiences involves two steps: from the media to certain individuals (i.e., the opinion leaders) and from them to the public.