The document appears to be a survey containing multiple choice and rating scale questions about preferences related to horror films, trailers, posters, and magazines. It asks the respondent about their age, cinema visit frequency, favorite horror genre, preferred horror film location, whether they want trailers to end on a cliffhanger, if they prefer seeing more of the protagonist or antagonist in trailers, where titles should be placed on posters, if posters should have multiple taglines or a single image, if posters should feature protagonists or antagonists, if they prefer reading about actors or characters, how often they read magazines, and their preferred title for a film magazine.

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16-17 18-19 20-22 23-26
What is your age?
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Yes No Occasionaly
Do you visit the cinema regularly?
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Supernatural
horror
Psychological
horror
Grusome horror Horror thriller
What is your favourite type of horror?

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Forest In the city Haunted
House
In a school Other
Pick a location which you think would fit a horror
films location the best
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15
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25
Yes No
Would you prefer the trailer to end on a cliffhanger?
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Protagonist Antagonist
Would you rather see more of the protagonist or
antagonist in the trailer?

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Above Below
Would you prefer the film title to be placed above or
below the main image?
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Multiple taglines One clear image
Would you prefer to see multiple taglines on a film
poster or just one clear image?
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Protagonist Antagonist
Would you rather see a film poster which features the
protagoniost or antagonist?

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Actors Characters
Would you rather read about the actors in the film or
the characters they play?
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Everyday Often Occasionally Never
How often do you read magazines?
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Films 4 You BOO Movie
Magazine
Film Weekly Other
What title do you prefer for my magazine?