Summary of Paper Digital art and Environmental awareness: Trends and scope. Nithin K, Research Scholar, Mahatma Gandhi University, Kottayam nithinkalorth@gmail.com

1. Digital art and Environmental
awareness: Trends and scope
Nithin K
Research Scholar,
School of Social Sciences,
Mahatma Gandhi University

2. “Art as communication”

3. Environmental Awareness
To Take action
for
Environment
protection

4. Aim of Awareness

5. Indian context

6. Digital art
A range of artistic works and
practices that use digital technology
as an essential part of the creative
and/or presentation process
(Paul, 2006)

7. Research Design
30 posters made by contestants of World
Environmental Day celebration of 2012
conducted by Organic BPS.

8. POSTERS

38. Trends

39. User Engagement

40. Conclusion
• Users retain the text within their mind and
also share to their circle as their account.
• The underlining capacity of the digital is with
the artist (messenger) who creates the art
(message) and the content manager who post
and circulate the media text online
(environment of the message).