xl

1. Q3. WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?
Nishat Simi Khan

2. - Our radio station is called Tweenz FM
- Target audience: 15-25+
“The number 1
radio station for
the tweens!”
- News teams: “informative, inquisitive &
entertaining”
- We produce informative local news to
do with:
Crime Health Stories for young people

3. 2015
Our audience is living in a general that isn’t as important to them as it was to people 30
years ago.
We aim to support this by:
- Playing music they enjoy
- Providing news that
relate to them

4. Both informative yet entertaining
Currency, timelessness and human interest

5. - Target audience between 15 – 35
although many people older and
younger to listen to it
- The 15-34 year olds make up
59% of their listeners
“a mainstream audience that will always
be among the first to know about new
hit music”
1.9 million

6. - Target audience are 15 –
29 years old although
may older and younger
people tune in too
- Reaches 19% of the
population