Quảng cáo trên VOV giao thông, Quảng cáo trên buýt, Quảng cáo trên taxi, quảng cáo trên Wifi sân bay, quảng cáo trên Wifi nhà ga. www.ssm.vn www.quangcaongoaitroi.org http://taxiadvertisingvn.com/

2. AGENDA
1. Radio overview
2. Target audiences
3. What isVOVGT production?
4. Which is the best program on
VOVGT channel?
5. Our clients

4. KEY POINTKEY POINTKEY POINTKEY POINT OPPORTUNIESOPPORTUNIESOPPORTUNIESOPPORTUNIES
• Radio becomes a media channel.
• Providing advertisement to engage listeners.
• It could be delivered the best combination of
innovative content.
• It can be easy to promote your product launch
by excellent content.
• Radio is one of the most cost effective
source of entertainment in Vietnam for a
long time.
• More than 1 million people listen radio
everyday inVietnam.
• It has the power of engagement from
children to 70 over aged.
Radio overviewRadio overviewRadio overviewRadio overview

5. Statics data show that radio is on top 3 of audience’s option. It means
radio is creating effective channel of communications for all people.
4TP Ha Noi Da Nang Ho Chi Minh Can Tho
TV daily
Magazine weekly Internet weekly
Radio weeklyNewspaper daily
Movie monthly
Radio overviewRadio overviewRadio overviewRadio overview

6. AM/FMRadioListenersisalmost
27.6%
23.2%
18.1%
17.8%
13.7%
AM/FM Radio
Live TV
Mobile Web/App
Internet
Print
% of audience who are among 25252525----54545454
* Source: 2012.2 MBITouchpointsTM
Radio overviewRadio overviewRadio overviewRadio overview

7. DEMOGRAPHICDEMOGRAPHICDEMOGRAPHICDEMOGRAPHIC
GenderGenderGenderGender
48.40%51.60%
Male
Female
AGE GROUPAGE GROUPAGE GROUPAGE GROUP NUMBER OF USERSNUMBER OF USERSNUMBER OF USERSNUMBER OF USERS
15 – 24 31.2
25 – 34 30.1
35 – 44 22.4
45 – 54 16.4
MARIALMARIALMARIALMARIAL
STATUSSTATUSSTATUSSTATUS
NUMBER OF USERSNUMBER OF USERSNUMBER OF USERSNUMBER OF USERS
Single 37.3
Get married 61.3
Divorce/ widow 1.5
27.90%
5.80%
61.40%
4.90%
Ha Noi
Da Nang
Ho Chi Minh
Can Tho
*Source:TGI Nov 2013
LocationLocationLocationLocation
Radio overviewRadio overviewRadio overviewRadio overview

8. * Source: Radio Advertising Effectiveness Program, Ipsos OTX, 2010-11.
Radio
advertising to
engage listeners
Affinity/Likeability
Awareness
Advocacy
Consideration
PurchaseIntent
13%13%13%13%
20%20%20%20%
14%14%14%14%
38%38%38%38%
37%37%37%37%
Radio overviewRadio overviewRadio overviewRadio overview

10. Student who among age 18 – 22 years old. Radio is really a convenience way to relax after-
school. Beside, they will get a lot of knowledge about Life-skills from many interesting radio
sources.
Target AudienceTarget AudienceTarget AudienceTarget Audience
YOUNG GROUP

11. Target AudienceTarget AudienceTarget AudienceTarget Audience
Workers who are working at the factory (among 20 – 35 years old)
They usually listen to the music on the radio while they’re working . The best favorite radio program is
“Quà t ng âm nh c” , “Âm nh c 24h”…
EMPLOYESS GROUP

12. Target AudienceTarget AudienceTarget AudienceTarget Audience
People who drive the buses, taxi or car.
They listen radio everyday to update information continuously about the traffic. In addition,
radio also gives the full of entertainment channel about society news, sports, music, education
and health,..
DRIVERS GROUP

13. Target AudienceTarget AudienceTarget AudienceTarget Audience
People who are over 60 ages. They always hear something interesting on the radio, such as “FM
Sức Khỏe”. Because it will makes them get the information about health, ex: “how to take care of
your own health, how to avoid disease,…”
ELDERS GROUP

14. on the BUSBUSBUSBUS on the TAXITAXITAXITAXI on the COACHCOACHCOACHCOACH on the CARCARCARCAR
at HOMEHOMEHOMEHOME at WORKWORKWORKWORK ANYWHEREANYWHEREANYWHEREANYWHERE by mobile phone
Local Radio StationLocal Radio StationLocal Radio StationLocal Radio Station

16. What isVOVGT Production?What isVOVGT Production?What isVOVGT Production?What isVOVGT Production?
• Radio VOVGT 91 MHz was known as the No.1 radio station
in Vietnam.
• Radio VOVGT 91 MHz has updating traffic information
continuously throughout the day.
• Radio VOVGT 91 MHz helps people to avoid heavy traffic
during rush hour.
• Radio VOVGT 91 MHz has been able to attract every
individual of any age group by excellent content.

17. RankRankRankRank ChannelChannelChannelChannel
The biggestThe biggestThe biggestThe biggest city inVietnamcity inVietnamcity inVietnamcity inVietnam
(Ha(Ha(Ha(Ha NoiNoiNoiNoi, Ho Chi Minh,, Ho Chi Minh,, Ho Chi Minh,, Ho Chi Minh, DaDaDaDa
Nang, CanNang, CanNang, CanNang, CanThoThoThoTho))))
1111 VOV GTVOV GTVOV GTVOV GT 55.7%55.7%55.7%55.7%
2 VOH – FM 99.9 MHz 54.3%
3 Binh Duong Radio Station 29.0%
4 Domestic Radio Station 18.5%
5
The voice of Vietnam broadcast (VOV
Vietnam)
10.3%
Percent of the urban population who age 15-54
*Source:TGI Nov 2013
What isVOVGT Production?What isVOVGT Production?What isVOVGT Production?What isVOVGT Production?

18. RankRankRankRank ItemsItemsItemsItems
1 Music on demand services
2 News and event
3 Rank of music
4 Information about traffic
5 Tell a story at midnight
6 World’s news
7 Domestic news
8 Music for young guys inVN
9 Health & Livestyle
10 Cultural, Political and Social Programs
Based on result from people who live in 4 biggest city inVietnam (Ha Noi, Ho Chi Minh, Da
Nang, CanTho)
*Source:TGI Nov 2013
Top 10 best favorite program of VOVGT channel
What isVOVGT Production?What isVOVGT Production?What isVOVGT Production?What isVOVGT Production?

19. What isVOVGT ProductionWhat isVOVGT ProductionWhat isVOVGT ProductionWhat isVOVGT Production????
Increase brand
awareness
Viral your
promotion or
campaign
directly
Engage
audiences by
interesting
content
VOVGT channel is the best advertising

20. It suits all brands for advertising
HOTEL &
RESTAURANT GAME
EDUCATION BANKINGAUTOMOBILE
PHARMACY
What isVOVGT ProductionWhat isVOVGT ProductionWhat isVOVGT ProductionWhat isVOVGT Production????
VOVGT channel is the best advertising

22. Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?
1. “GIỜ CAO ĐIỂM” one of the best program that providing some
information about traffic continuously through out the day. Actually, it helps to decrease
traffic jam for everybody.
6h30 – 9h00
10h30 – 12h00
16h30 – 19h00
Time to show off
(everyday)

23. Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?
2. “FM Sức Khỏe” one of the best program giving valuable information about
health, nutrition, gender knowledge and common illness,.. It is also provided by leading specialists
Time to show off
(everyday)
4h30 – 6h00
9h30 – 10h30

24. Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?Which is the best program that you should hear onVOVGT channel?
3. “365 Ngày Hạnh Phúc” is the best favorite program for young guys.
Because of sharing their feelings by letter so connect people closet together. This
program helps people to bring happiness to others.
Time to show off
(Monday - Friday)
20h15 – 21h30
02h00 – 03h30

25. Advertising costAdvertising costAdvertising costAdvertising cost
No.No.No.No. ProgramProgramProgramProgram TimeTimeTimeTime
Unit CostUnit CostUnit CostUnit Cost
(VND)(VND)(VND)(VND) 60s60s60s60s
Unit CostUnit CostUnit CostUnit Cost
(VND)(VND)(VND)(VND) 30s30s30s30s
01 “Gi Cao ði m” 6h30 – 9h00
10h30 – 12h00
6h30 – 19h00
9,000,000 4,500,000
02 “FM S c Kh e” 4h30 – 6h00
9h30 – 10h30
8,000,000 4,000,000
03 “365 Ngày H nh Phúc” 20h15 – 21h30
02h00 – 03h30
7,000,000 3,500,000

26. Propose Plan Execute
Within 3
working days
Within 2
working days
Go Next
Timeline ProjectTimeline ProjectTimeline ProjectTimeline Project

28. Our ClientsOur ClientsOur ClientsOur Clients

29. CONTACT US:
CONTACT US:
THE SIXTH SENSE MEDIA COMPANY (SSM)
Hanoi : 11/10 Bich Cau, Quoc Tu Giam Ward, Dong Da District, Ha Noi.
Tel : 04.3237 3692/ 04. 3237 3693 (Ext.108) Fax: 04. 3237 3693
HCM : R 301, 459 Su Van Hanh, Ward 12, District 10, Ho Chi Minh
Tel : 08.3862 0922/ 08. 3862 0923 Fax: 08. 3862 0923
Mail : anhnt@ssm.vn - Skype : ngtrunganh - Web : www.ssm.vn