Facebook shuts newsreading app paper

1. FACEBOOK SHUTS NEWSREADING APP PAPER
Social networking giant, Facebook has decided to shut Paper - a newsreading app
that provides customized news spanning politics, technology, food and other
fields.
Social networking giant, Facebook has decided to shut Paper - a newsreading
app that provides customized news spanning politics, technology, food and other
fields.
The users who visited the app received a message saying the app would no
longer function from July 29, The Verge reported on Friday.
"Our goal with Paper was to explore
new immersive, interactive design elements for reading and interacting with content
on Facebook, and we learned how important these elements are in giving people an
engaging experience," the Facebook message read.
According to research firm App Annie, Paper has not been among the 1,500
most-downloaded apps since December 2014.
"It never came to Android, and the iOS version was last updated in March
2015," the report added.

2. Introduced in January 2014, Paper heralded a new design era at Facebook.
Paper has given way to Instant Articles that will give users a better and faster
reading experience - whether it is news, views or opinion pieces.
"To date, we have been working with a few hundred publishers around the
world to build an incredibly fast and immersive reading experience for people on
Facebook," Josh Roberts, product manager (Facebook), said in a statement recently.
With Instant Articles, publishers around the world can have full control over
the look of their stories as well as data and ads.
They will have the ability to bring their own direct-sold ads and keep 100 per
cent of the revenue, and track data on the ads served through their existing ad
measurement systems or they can monetise their content through the Facebook
Audience Network.
Additionally, the publishers can use their existing web-based analytics
systems to track article traffic or use third-party providers.