A look-ahead at the technologies that will transform media and journalism in 2017.

1. BREAK THE MEDIA
FUELING GROWTH THROUGH INNOVATION
Francesco Marconi
Media Strategist
WHAT TO EXPECT FROM
MEDIA INNOVATION IN 2017
FRANCESCO MARCONI, AP STRATEGY MANAGER

2. December 8, 2016 ASSOCIATED PRESS
MEDIA INNOVATION
ALWAYS STARTS WITH A
“BAD IDEA”!

3. TELEGRAPH
"...What was this telegraph
to do? Would it transmit
letters and newspapers? “
- Sen. George
McDuffie,1842

4. RADIO
“Well-informed people
know it is impossible to
transmit the voice over
wires and that were it
possible to do so, the thing
would be of no practical
value.”
– Boston Globe, 1865

5. TELEVISION
“The problem with television is
that people must sit and keep
their eyes glued on a screen;
the average American family
hasn’t time for it.”
– The New York Times, 1939

6. INTERNET
“The Internet will soon go
spectacularly supernova and
in 1996 catastrophically
collapse.”
- Robert Metcalfe, coinventor of
the Internet, 1995

7. VIRTUAL REALITY
“I don't think most humans want
to look stupid in a VR headset and
they don't want to isolate
themselves from the world. I
mean, if someone's sneaking up
behind me with a baseball bat, I
want to know about it, you know
what I mean?(…)”
– Warren Spector, Game Designer,
June 2014

8. ASSOCIATED PRESS
How to innovate in Media?

9. KEEP THESE 3 ELEMENTS IN MIND
content distribution platform audience

10. December 8, 2016 ASSOCIATED PRESS
Distributed
content

11. TRAFFIC ACQUISITION VS SOCIAL SYNDICATION

12. PUBLISHERS AREN’T POSTING THE SAME STORY IN THE SAME
WAY TO EVERY PLATFORM
Publishers tailor their pieces—
changing length, art, headline, etc.—to
fit each platform.
Source: Tow Center

13. PUBLISHER'S LINKS AREN’T GETTING AS MUCH
ENGAGEMENT AS THEY USED TO ON FACEBOOK
Source: NewsWhip

14. WARNING: THE DISTRIBUTED MODEL ALSO CREATES ECONOMIC
INCENTIVE FOR FAKE NEWS CREATION
Source: Buzzsumo

15. CASE STUDY: BUZZ FEED
Source: NAYTEV

16. December 8, 2016 ASSOCIATED PRESS
Messaging
and bots

17. MESSAGING APPS HAVE SURPASSED SOCIAL
NETWORKS
Source: Business Insider

18. RESULTING IN A NEW FORM OF INTERACTION WITH
PUBLISHERS: ASKING BOTS FOR 'NEWS'
NBC News WSJ CNN

19. CASE STUDY: THE ECONOMIST
Launched in 2011, Japanese messaging
app LINE now has hundreds of millions of
users.
The Economist has been using LINE to
reach a large audience in regions like south
east Asia and India, and now has over
150,000 subscribers on the platform.
Source: Tow Center

20. December 8, 2016 ASSOCIATED PRESS
Over the Top
Content (OTT)

21. NETFLIX DOMINATES
Netflix has the resources to spend billions on
content — both original and licensed. It
spent $3 billion in 2014 and $5 billion in
2016.
Source: eMarketer

22. BUT IT’S A VERY CROWDED MARKET
Source: Business Insider

23. THE FORMULA FOR A COMPELLING STORY

24. CASE STUDY: VICE DISTRIBUTING ORIGINAL
NIGHTLY NEWS SHOW ON HBO

25. December 8, 2016 ASSOCIATED PRESS
Virtual
Reality

26. VR/AR DEVICE INDUSTRY COULD BECOME BIGGER THAN TV
BY 2025
Source: Goldman Sachs

27. MEDIA COMPANIES ARE RUSHING TO THE SPACE
…and more!
Source: CB Insights

28. WHAT’S DIFFERENT ABOUT VR?
How it is displayedHow content is captured

29. DIFFERENT LEVELS OF IMMERSION

30. REAL LIFE FOOTAGE VS CGI
Source: Empathetic Media

31. Case study: AP Virtual Reality
Source: AP

32. Immersive
media
beyond VR

33. MEDIA ORGS ARE USING 3D MAPPING TO TELL STORIES
3-D camera combines infrared and high
dynamic range imaging to create
photorealistic virtual spaces.

34. COMPUTER GENERATED GRAPHICS ARE BEING USED FOR SCIENCE
AND HEALTH VR CONTENT
Source: AP

35. PUBLISHERS ARE ALSO EXPERIMENTING WITH
AUGMENTED REALITY
Live view of a physical, real-world environment whose elements
are augmented by juxtaposing a digital element.
Digital experience appears by pointing the phone at a trigger.
Washington Post
Source: Empathetic Media/Washington Post

36. ARTIFICIAL INTELLIGENCE
December 8, 2016 ASSOCIATED PRESS
Artificial
Intelligence

37. GOOGLE, TWITTER, INTEL, APPLE IN A RUSH TO
GRAB ARTIFICIAL INTELLIGENCE STARTUPS
Source: CB Insights

38. USING NATURAL LANGUAGE GENERATION FOR CONTENT
AUTOMATON
• 10x increase of
content
produced in
business news.
• Free up
journalists time
to do more
multi-format
journalism
Source: Automated Insights/ AP

39. COMPUTER VISION ALLOWS TO AUTOMATICALLY RECOGNIZE
CONTENT, TAG IT AND FIND SIMILAR CONCEPTS
Source: ClarifAI

40. SMART CONTENT DISCOVERY CAN BE OPTIMIZED WITH AI
Case study: Toutiau is an aggregation app that works with
over thousands of publications in China and uses AI to
select stories for readers based on reading activity in the
app
> 500 million users in 4
years!

41. RESEARCHERS AND JOURNALISTS ARE USING AI FOR
KNOWLEDGE EXTRACTION FROM NEWS ARTICLES
Source: IBM Watson

42. December 8, 2016 ASSOCIATED PRESS
Internet of
things
and
connect
devices

43. 1.9 BILLION DEVICES TODAY. 9 BILLION BY 2018*
* That’s roughly equal to the
number of smartphones, smart
TVs, tablets, wearable
computers, and PCs combined.
Source: Business Insider

44. IOT UNLOCKS NEW OPPORTUNITIES FOR CONTENT
DISTRIBUTION
Wearables Home appliances
Source: AP

45. VOICE ENABLED MEDIA
Source: AP

46. SHARE YOU MEDIA INNOVATION IDEAS!
SAY HI, @FPMARCONI