1. Interacting Instantly With Your News Via Facebook
I don’t know about you but as much as I want to endorse old media, my iPhone is just
too easy. Now getting news is even easier. Facebook is creating an amazing new way
for both readers and publishers to get their stories even faster than the standard mobile
web. Like, 10 times faster.
Well I can tell you now, after doing my research as to what exactly Facebook could
possibly do more to enhance their trafficking, it was discovered— Facebook’s up and
coming app— Instant Articles.
Allow your mind to be blown.
Control Your Content

2. Lately, Facebook has invented new ways to customize and control your newsfeed. I for
one am thrilled about this because who really wants to see those random
Friendiversaries anyway?
Like our newsfeeds, Instant Articles permits control over your content as well as
controlling your brand. Your brand can be represented how you want it from News Feed.
Interact Instantly
Readers will benefit from this new app in ways never thought possible. Your daily news
can come alive with this innovation. Literally.
It has been understood that Instant Articles loads 10 times faster than the standard
mobile web, but it also entails a zoom power accessing high-res photos so users can
explore their stories in exquisite detail.

3. Auto-play videos embedded will keep stories alive while scrolling through the article and
the authors voice can be heard reading the caption provided. Want to see where the
story takes place? Interactive maps create visibility of where it all happened.
Marketing
Writers can benefit by Facebook’s app by displaying their work on another platform that
can be shared while being able to interact and engage with readers. Publishers also
have vast opportunities to represent their business model and represent other brands in
the process.
What else is there you ask?
Any type of work can be published such as daily news or long feature stories. Along with
each article posted, advertisers give publishers 100% of revenue that comes from ads
being sold from an article. If sold from the Facebook network, FB takes 30% of the
revenue. Cha-ching!
What more can you ask from Facebook? Sharing and interacting with global news is one
of the best gifts that the tech gods can give us. It goes to show that the digital world is in
the palm of our hands (and our fingertips).