It's Not About Technology (pdf with Notes)

Tim O'Reilly
Tim O'ReillyO'Reilly Media
#VelocityConf @VelocityConf @timoreilly
It’s Not About Technology
Tim O’Reilly
Velocity
May 27, 2015
The title of this talk is lifted from Lincoln’s Gettysburg Address, by way of the Code for America mission statement, but it’s a great way to think about one of the most important problems facing technologists
today.
#VelocityConf @VelocityConf @timoreilly
If you take a flat map
And move wooden blocks upon it strategically,
The thing looks well, the blocks behave as they should.
The science of war is moving live men like blocks.
And getting the blocks into place at a fixed moment.
But it takes time to mold your men into blocks
And flat maps turn into country where creeks and gullies
Hamper your wooden squares. They stick in the brush,
They are tired and rest, they straggle after ripe blackberries,
And you cannot lift them up in your hand and move them.
It is all so clear in the maps, so clear in the mind,
But the orders are slow, the men in the blocks are slow
To move, when they start they take too long on the way -
The General loses his stars, and the block-men die
In unstrategic defiance of martial law
Because still used to just being men, not block parts.
From Stephen Vincent Benet, John Brown's Body
As most of you know, it was Memorial Day on Monday, and because of that, my friend Nat Torkington sent me this marvelous quote from Steven Vincent Benet’s poem about the US Civil War, John Brown’s
Body. It is a bit dark to start this way, but the quote is so perfect that I wanted to share it.
#VelocityConf @VelocityConf @timoreilly
In this fast-paced event, you'll hear from business and IT leaders who are
successfully reinventing their organizations to boost profits and create a
culture of optimization, performance, and continuous delivery. You'll learn
how to use IT-driven innovation to respond quickly to opportunities,
reduce time-to-market, and gain a competitive advantage over
businesses that follow more traditional practice.
I wanted to start with Benet because of the promise that we made you in the marketing for this event.
#VelocityConf @VelocityConf @timoreilly
That could easily be misinterpreted to think we are going to teach you to build the 21st century equivalent of a workplace like this, where people are cogs in the machine.
#VelocityConf @VelocityConf @timoreilly
Esther Kaplan’s chilling article in the March 2015 issue of Harper’s Magazine explores just what that kind of world looks like in the 21st century. She describes the instrumented world of work, from UPS and low
wage retail and service jobs to Odesk, and highlights how fine grained monitoring of work can be used to create enormous efficiency and profitability gains, but at the cost of building a culture of fear. Data
analysis is used to “optimize” shifts on behalf of the company, while making them intolerable and disempowering to workers. Full article: http://populardemocracy.org/sites/default/files/
HarpersMagazine-2015-03-0085373.pdf
#VelocityConf @VelocityConf @timoreilly
This	
  seems	
  to	
  me	
  to	
  be	
  a	
  really	
  interes0ng	
  contrast	
  with	
  services	
  like	
  Ly7
#VelocityConf @VelocityConf @timoreilly@conference @timoreilly
and	
  Uber,	
  which	
  use	
  data	
  to	
  empower	
  workers.	
  	
  These	
  are	
  s0ll	
  low	
  wage	
  jobs	
  -­‐	
  not	
  great	
  jobs	
  by	
  many	
  standards	
  -­‐	
  and	
  they	
  lack	
  many	
  protec0ons	
  of	
  tradi0onal	
  employment.	
  Yet	
  the	
  workers	
  I’ve	
  talked	
  to	
  tend	
  to	
  love	
  them.	
  
They	
  find	
  them	
  far	
  beEer	
  than	
  their	
  previous	
  jobs	
  or	
  alterna0ves.	
  	
  Why?
Lyft driver dynamic view of passenger
concentration by neighborhood
@conference @timoreilly
Data exposed to workers, not just
managers
Most importantly, workers have agency:
they choose when and how long to work
Uber “surge pricing” makes a market to
match supply and demand
Data exposed to workers, not just managers
Most importantly, workers have agency: they choose when and how long to work
Uber “surge pricing” makes a market to match supply and demand
#VelocityConf @VelocityConf @timoreilly
I’ve been thinking a lot about the issues raised in books like Erik Brynjolfsson and Andy McAfee’s Second Machine Age and Martin Ford’s Rise of the Robots, which warn that AI and robotics are on the verge of
taking away even complex white collar jobs. But this isn’t an inevitability. Technology can be used to upskill workers, and create new jobs, not just to take them away.
#VelocityConf @VelocityConf @timoreilly@conference @timoreilly
Most	
  of	
  us	
  have	
  probably	
  experienced	
  this	
  from	
  the	
  passenger	
  side.	
  Both	
  passenger	
  and	
  worker	
  are	
  augmented	
  by	
  our	
  smartphones	
  and	
  GPS,	
  given	
  abili0es	
  that	
  we	
  didn’t	
  have	
  before.	
  	
  And	
  in	
  the	
  case	
  of	
  workers,	
  it’s	
  allowed	
  a	
  
vast	
  expansion	
  of	
  the	
  workforce.	
  	
  In	
  London,	
  you	
  used	
  to	
  have	
  to	
  pass	
  a	
  test	
  called	
  The	
  Knowledge	
  to	
  become	
  a	
  cab	
  driver.	
  It	
  is	
  generally	
  considered	
  one	
  of	
  the	
  hardest	
  exams	
  in	
  the	
  world.	
  Now,	
  anyone	
  with	
  a	
  GPS	
  can	
  do	
  the	
  
job.	
  Technology	
  need	
  not	
  just	
  replace	
  workers,	
  it	
  can	
  augment	
  them.
Text
@conference @timoreilly
and	
  You’ve	
  probably	
  seen	
  the	
  Microso7	
  Hololens	
  demos,	
  with	
  examples	
  of	
  how	
  the	
  headset	
  could	
  be	
  used	
  in	
  fields	
  from	
  architecture	
  to	
  medicine.
Text
@conference @timoreilly
Text
@conference @timoreilly
@timoreilly
This is technology used to give workers super powers
Dick Tracy: 1946 Star Trek: 1964
This kind of superpowers. Our phones used to be the tool of superheroes.
#VelocityConf @VelocityConf @timoreilly
“a culture of optimization, performance, and continuous delivery”
When we talked on the website for this event, we talked not about technology but about building “a culture of optimization, performance, and continuous delivery.” Our industry is an
industry not just of technology, but also with a culture that emphasizes and rewards certain things.
#VelocityConf @VelocityConf @timoreilly
Think about open source software, for example,
#VelocityConf @VelocityConf @timoreilly
or devops
@timoreilly
“The secret to high performance and
satisfaction—at work, at school, and at home
—is the deeply human need to direct our own
lives, to learn and create new things, and to do
better by ourselves and our world.”
These are poster children for the kind of culture that Daniel Pink talks about in his book Drive. He says
“The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our
world.”
This is the culture we aspire to in our companies. It should be the culture we bring to non-technology customers as well.
@timoreilly
“even in low-cost settings, leaving employees
behind—with bad jobs—is a choice, not a
necessity. Drawing on more than a decade of
research, Ton shows how operational
excellence enables companies to offer the
lowest prices to customers while ensuring
good jobs for their employees and superior
results for their investors.”
And this kind of quest for autonomy, mastery, and purpose shouldn’t be restricted to high end knowledge workers. Zeynep Ton, a professor at MIT’s Sloan School of Management, says, in her book The Good
Jobs Strategy, “even in low-cost settings, leaving employees behind—with bad jobs—is a choice, not a necessity. Drawing on more than a decade of research, Ton shows how operational excellence enables
companies to offer the lowest prices to customers while ensuring good jobs for their employees and superior results for their investors.”
#VelocityConf @VelocityConf @timoreilly
Technologies can treat people like Steven Vincent Benet’s
wooden blocks, or they can recognize, anticipate, and take
advantage of their humanity.
Technologies can treat people like Steven Vincent Benet’s
wooden blocks, or they can recognize, anticipate, and take advantage of their humanity.
#VelocityConf @VelocityConf @timoreilly
This is the great challenge of the 21st century
This is the great challenge of the 21st century. I hope you will take it up with pride, and that today’s sessions will give you tools to tackle that challenge.
1 of 21

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It's Not About Technology (pdf with Notes)

  • 1. #VelocityConf @VelocityConf @timoreilly It’s Not About Technology Tim O’Reilly Velocity May 27, 2015 The title of this talk is lifted from Lincoln’s Gettysburg Address, by way of the Code for America mission statement, but it’s a great way to think about one of the most important problems facing technologists today.
  • 2. #VelocityConf @VelocityConf @timoreilly If you take a flat map And move wooden blocks upon it strategically, The thing looks well, the blocks behave as they should. The science of war is moving live men like blocks. And getting the blocks into place at a fixed moment. But it takes time to mold your men into blocks And flat maps turn into country where creeks and gullies Hamper your wooden squares. They stick in the brush, They are tired and rest, they straggle after ripe blackberries, And you cannot lift them up in your hand and move them. It is all so clear in the maps, so clear in the mind, But the orders are slow, the men in the blocks are slow To move, when they start they take too long on the way - The General loses his stars, and the block-men die In unstrategic defiance of martial law Because still used to just being men, not block parts. From Stephen Vincent Benet, John Brown's Body As most of you know, it was Memorial Day on Monday, and because of that, my friend Nat Torkington sent me this marvelous quote from Steven Vincent Benet’s poem about the US Civil War, John Brown’s Body. It is a bit dark to start this way, but the quote is so perfect that I wanted to share it.
  • 3. #VelocityConf @VelocityConf @timoreilly In this fast-paced event, you'll hear from business and IT leaders who are successfully reinventing their organizations to boost profits and create a culture of optimization, performance, and continuous delivery. You'll learn how to use IT-driven innovation to respond quickly to opportunities, reduce time-to-market, and gain a competitive advantage over businesses that follow more traditional practice. I wanted to start with Benet because of the promise that we made you in the marketing for this event.
  • 4. #VelocityConf @VelocityConf @timoreilly That could easily be misinterpreted to think we are going to teach you to build the 21st century equivalent of a workplace like this, where people are cogs in the machine.
  • 5. #VelocityConf @VelocityConf @timoreilly Esther Kaplan’s chilling article in the March 2015 issue of Harper’s Magazine explores just what that kind of world looks like in the 21st century. She describes the instrumented world of work, from UPS and low wage retail and service jobs to Odesk, and highlights how fine grained monitoring of work can be used to create enormous efficiency and profitability gains, but at the cost of building a culture of fear. Data analysis is used to “optimize” shifts on behalf of the company, while making them intolerable and disempowering to workers. Full article: http://populardemocracy.org/sites/default/files/ HarpersMagazine-2015-03-0085373.pdf
  • 6. #VelocityConf @VelocityConf @timoreilly This  seems  to  me  to  be  a  really  interes0ng  contrast  with  services  like  Ly7
  • 7. #VelocityConf @VelocityConf @timoreilly@conference @timoreilly and  Uber,  which  use  data  to  empower  workers.    These  are  s0ll  low  wage  jobs  -­‐  not  great  jobs  by  many  standards  -­‐  and  they  lack  many  protec0ons  of  tradi0onal  employment.  Yet  the  workers  I’ve  talked  to  tend  to  love  them.   They  find  them  far  beEer  than  their  previous  jobs  or  alterna0ves.    Why?
  • 8. Lyft driver dynamic view of passenger concentration by neighborhood @conference @timoreilly Data exposed to workers, not just managers Most importantly, workers have agency: they choose when and how long to work Uber “surge pricing” makes a market to match supply and demand Data exposed to workers, not just managers Most importantly, workers have agency: they choose when and how long to work Uber “surge pricing” makes a market to match supply and demand
  • 9. #VelocityConf @VelocityConf @timoreilly I’ve been thinking a lot about the issues raised in books like Erik Brynjolfsson and Andy McAfee’s Second Machine Age and Martin Ford’s Rise of the Robots, which warn that AI and robotics are on the verge of taking away even complex white collar jobs. But this isn’t an inevitability. Technology can be used to upskill workers, and create new jobs, not just to take them away.
  • 10. #VelocityConf @VelocityConf @timoreilly@conference @timoreilly Most  of  us  have  probably  experienced  this  from  the  passenger  side.  Both  passenger  and  worker  are  augmented  by  our  smartphones  and  GPS,  given  abili0es  that  we  didn’t  have  before.    And  in  the  case  of  workers,  it’s  allowed  a   vast  expansion  of  the  workforce.    In  London,  you  used  to  have  to  pass  a  test  called  The  Knowledge  to  become  a  cab  driver.  It  is  generally  considered  one  of  the  hardest  exams  in  the  world.  Now,  anyone  with  a  GPS  can  do  the   job.  Technology  need  not  just  replace  workers,  it  can  augment  them.
  • 11. Text @conference @timoreilly and  You’ve  probably  seen  the  Microso7  Hololens  demos,  with  examples  of  how  the  headset  could  be  used  in  fields  from  architecture  to  medicine.
  • 14. @timoreilly This is technology used to give workers super powers Dick Tracy: 1946 Star Trek: 1964 This kind of superpowers. Our phones used to be the tool of superheroes.
  • 15. #VelocityConf @VelocityConf @timoreilly “a culture of optimization, performance, and continuous delivery” When we talked on the website for this event, we talked not about technology but about building “a culture of optimization, performance, and continuous delivery.” Our industry is an industry not just of technology, but also with a culture that emphasizes and rewards certain things.
  • 16. #VelocityConf @VelocityConf @timoreilly Think about open source software, for example,
  • 18. @timoreilly “The secret to high performance and satisfaction—at work, at school, and at home —is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.” These are poster children for the kind of culture that Daniel Pink talks about in his book Drive. He says “The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.” This is the culture we aspire to in our companies. It should be the culture we bring to non-technology customers as well.
  • 19. @timoreilly “even in low-cost settings, leaving employees behind—with bad jobs—is a choice, not a necessity. Drawing on more than a decade of research, Ton shows how operational excellence enables companies to offer the lowest prices to customers while ensuring good jobs for their employees and superior results for their investors.” And this kind of quest for autonomy, mastery, and purpose shouldn’t be restricted to high end knowledge workers. Zeynep Ton, a professor at MIT’s Sloan School of Management, says, in her book The Good Jobs Strategy, “even in low-cost settings, leaving employees behind—with bad jobs—is a choice, not a necessity. Drawing on more than a decade of research, Ton shows how operational excellence enables companies to offer the lowest prices to customers while ensuring good jobs for their employees and superior results for their investors.”
  • 20. #VelocityConf @VelocityConf @timoreilly Technologies can treat people like Steven Vincent Benet’s wooden blocks, or they can recognize, anticipate, and take advantage of their humanity. Technologies can treat people like Steven Vincent Benet’s wooden blocks, or they can recognize, anticipate, and take advantage of their humanity.
  • 21. #VelocityConf @VelocityConf @timoreilly This is the great challenge of the 21st century This is the great challenge of the 21st century. I hope you will take it up with pride, and that today’s sessions will give you tools to tackle that challenge.