Marketing Plan

1. SAY NO TO MAN
Only
WASHERVAN

2. now with digital access

4. EXECUTIVE SUMMARY

5. Mostly offline players Finding quality service doesn't come handy
NotimeUnorganisedmarket

7. SITUATION ANALYSIS

8. Laundry services are
always in demand by
the busy individuals
and families. But there
isn't any one stop
TRUSTWORTHY
solution available, since
those offering right
now are micro-sized
and random in
distribution.

9. offline
unorganised and limited in
reach.

10. Core competencies
1. Quality Service
2. Maximised reach
3. Large consumer base
4. Online availability -
easy and manageable
5. Affordable price

11. GOALS

12. 1. Initial launch in 15
cities.
2. Break even within 14
months (per city).
3. Successful
collaboration from local
laundry services.
4. Maintaining quality
within capital.

13. STRATEGY

14. TARGET

15. Metropolitan + Major Cities

16. Individuals more than the
families - Bachelors,
Students etc
- Hostels,PGs,
Hospitals,Guesthouses etc

17. Local Laundry Service Providers
Distribution Service Firms
Logistics firms

18. C
O
M
P
E
T
I
T
O
R
S

19. TACTICS

20. Having several
investment vehicles,
individually managed, and
pooling their assets
together for substantial
benefit of the company.

21. BRAND
“Laundering Made Smooth”
L
O
G
O
a
n
d
S
L
O
G
A
N

22. Like a Washerman, WasherVan
aims to provide comfortable
laundry service and that too
with added facilities of
Doorstep Service and Order
from App
'Laundering made smooth'
to capture the image of
one-stop-organised-and-trustworthy-solution
for laundry only one click far away

23. COMMUNICATION
▪ Print media - Public
transport, hoardings
▪ Promotional video on
Youtube
▪ Company Website, blogs
and social media
▪ Promotion via Incentives

24. Customers - All at one place,
quality service at low cost,
convenience, reliability.
Collaborators - Popularity,
Wider reach and Systematic
operations.

26. WHAT SEPARATES US ?
▪ Target in the next to metropolitan
cities- Potential growth opportunities
and less competition.
▪ Low price to attract large consumer
base.
▪ Service that caters to daily requirement
and Special features also available on
premium service.
▪ Tie-ups with local service providers.
▪ Count by no of clothes instead of kgs.

27. IMPLEMENTATION

28. Service Includes
▪ 1. Placing order anytime via app - Two
time slots available for pickup and
drop(Mon- Fri).
▪ 2. Clothes status available 24/7
▪ 3. App Service Free. Only Laundry and
nominal delivery charges ( Price model -
City to city)
▪ 4. Delivery Within 48 hours of order on
free version
▪ 5. Maximum 5 clothes ( excluding bedsheet,
blankets) wash and fold, out of which 3
ironed ( According to your choice) , on
free version.
▪ 6. Separate facility for dryclean.
▪ 7. Feedback and Helpline Facility.

29. In - App Purchase offers :
1. Customised No. of clothes ( Max
limit 8)
2. Access to 24 hour delivery
service.
3. Order on weekends as well.
4. More number of time slots to
choose from.

31. INFRASTRUCTURE
Operations Finance
Logistics
Technical
Business
Development

32. Procedure
✓ Finalising potential cities ( 15 initially)
✓ Tying up with local laundry services.
✓ Finding potential investors. Also customising price model according
to region.
✓ Advertising and official launch
✓ Tying-up with hostels, guest houses for longer subscription ( This will
provide large consumer at one place, minimising distribution cost
✓ Strategies for growth and customer retention.
✓ Launch in other 5 cities.

33. Balance between
Scaling and Concentrating

35. Disclaimer